Google Uses Location Tracking to Target Customers On-the-Go

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

BlackBerry Calls Off Company Sale, CEO Heins to Step Down

BlackBerry announced yesterday that it will abandon a sale of the company, following two months of talks with potential buyers including Facebook, Lenovo and private equity firms. Instead, the struggling smartphone maker plans to raise $1 billion by issuing convertible notes to long-term investors including Fairfax Financial Holdings, the company’s largest shareholder. Additionally, BlackBerry said CEO Thorsten Heins will step down. The news resulted in a 16 percent drop in share price. Continue reading BlackBerry Calls Off Company Sale, CEO Heins to Step Down

Google Nexus 5 Smartphone Now Available for Android Fans

Google’s Android-powered Nexus 5 is now available with many of the features that were leaked prior to its release. The new smartphone includes an upgraded 4.95-inch 1080p display, Corning Gorilla Glass 3, 2.3Ghz quad-core Snapdragon 800 processor, and 2GB of RAM. It shows off the latest Android 4.4 technology, also known as KitKat, and it can be purchased on the Google Play Store today in 16GB ($349) or 32GB ($399) models. Continue reading Google Nexus 5 Smartphone Now Available for Android Fans

Media Consumption to Average 15.5 Hours Per Day in 2015

Media consumption continues as an integral part of the American lifestyle. According to a USC report released last week, Americans are voraciously consuming media via TV, radio, phone and computer, which led to an average consumption of 63 gigabytes per person per day last year. In 2012, total U.S. media consumption averaged 1.46 trillion hours, an average of 13.6 hours per person per day. By 2015, average media consumption is expected to reach 15.5 hours a day per person. Continue reading Media Consumption to Average 15.5 Hours Per Day in 2015

Moto X Owners Treated to a Pixar Experience on Their Phones

Owners of the Google-powered Moto X phone had an unexpected cinematic experience waiting for them on the home screen earlier this week when a red sombrero icon appeared. Motorola teamed up with Pixar to create an animated narrative for the mobile device that flaunts the company’s newest platform with high-level technology. And the intention is to not only redefine what it means to create a narrative, but how and where users experience it. Continue reading Moto X Owners Treated to a Pixar Experience on Their Phones

Sprint Delivers Increased Speed with New 4G LTE Networks

Sprint is bulking up with an enhanced LTE, promising “unprecedented speeds” for its mobile subscribers. The company announced the new 4G service Spark this week, as well as two new LTE networks, which offer a vast improvement upon current speeds. In a lab test, Sprint showed off an LTE link with 1Gbps, promising speeds would continue to go up. With multiple antennas and carrier aggregation, it’s using a full spectrum of frequencies that average 50 to 60Mbps. Continue reading Sprint Delivers Increased Speed with New 4G LTE Networks

New ConnecTV App Lets Users Record and Share TV Moments

ConnecTV’s new app allows users to share short video clips of television content in a Vine-like fashion, without the need to access a camera phone or rewind via DVR. The Los Angeles-based social TV startup has created an alternative for recording highlights from sporting events, news bloopers and music videos. The app helps users select a highlight from live TV, and then edits the clip for sharing. ConnecTV also includes an option for searching for shows by network. Continue reading New ConnecTV App Lets Users Record and Share TV Moments

Infiniti Launches Marketing Campaign with Responsive Video

Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

Samsung Edges Out the Competition for Android Development

Samsung made some significant announcements at its Developers Conference earlier this week that indicate it is making a play for greater control over Android. Among the announcements, the company plans to release five new SDKs for phones, tablets, TVs and more. The developer kits include support for apps and features involving pen and gesture controls in addition to media playback from mobile devices. Samsung now sells more Android devices than any of its competitors. Continue reading Samsung Edges Out the Competition for Android Development

Tech Giants Plan to Track Data, Eliminate Need for Cookies

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies

Senate Confirms Lobbyist Tom Wheeler as New FCC Chairman

Tom Wheeler, a former cable and wireless phone lobbyist, was unanimously confirmed as the new chairman of the FCC late yesterday. Senate aide Mike O’Rielly was also confirmed for the vacant Republican seat on the commission. The confirmations came after Senator Ted Cruz released his hold on Wheeler’s confirmation vote. Wheeler will succeed fellow Democrat Mignon Clyburn, who has been serving as acting chair since earlier this year when Julius Genachowski stepped down. Continue reading Senate Confirms Lobbyist Tom Wheeler as New FCC Chairman

Twitter Plays it Safe with Modest IPO, Aims to Sway Investors

According to Twitter’s regulatory filing, the company is looking to raise up to $1.4 billion in its initial public offering with a share-price range of $17 to $20. That would value the social network at about $9.4 billion to $11.1 billion, considerably less than earlier estimates that placed it as high as $16 billion. The modest valuation suggests that the company hopes to avoid the backlash Facebook experienced with its aggressive IPO. The approach could help Twitter win investors who are wary of the network’s mobile business model. Continue reading Twitter Plays it Safe with Modest IPO, Aims to Sway Investors

Wearable Tech Poised to Become the Smartphone’s Successor

What the introduction of the iPhone was to the world of personal computers, wearable technology may become to the current, rapidly evolving tech landscape. And unlike some industry experts, Cisco Chief Futurist David Evans doesn’t believe the personal computer is on its way out, but rather, it’s becoming more personal — and even smaller. Wearable technology like Google Glass will become prevalent, and other seemingly futuristic advances are right around the corner. Continue reading Wearable Tech Poised to Become the Smartphone’s Successor

Samsung Galaxy Note 3: 4K Feature Too Much for a Phone?

The Samsung Galaxy Note 3 was recently released in the U.S., and one of its most notable features is 4K video. But this option has some wondering why such capabilities are necessary for a smartphone. Recording in H264 MP4s at about 48mbits per second is not very high for four times the resolution of HD, suggests Philip Bloom, who questions the compression, codec and stabilization. Overall, Bloom says the Ultra HD is a decent feature — but it will likely go under-utilized by users. Continue reading Samsung Galaxy Note 3: 4K Feature Too Much for a Phone?

New Supercapacitor Can Store Electricity on Silicon Chips

A materials research team at Vanderbilt University has designed a new supercapacitor that is made of silicon and has the potential to power many types of devices, from solar cells to mobile devices. The supercapacitor may be made from excess silicon and can provide significant savings in manufacturing costs. The technology cannot store energy the same as lithium-ion batteries, but supercapacitors have promise in consumer devices.

Continue reading New Supercapacitor Can Store Electricity on Silicon Chips

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