FTC Goes After Paid Endorsements Presented as Commentary

As smartphone users turn increasingly to ad blockers, marketers are getting their messages out by paying Internet influencers under the table to promote their products as personal reviews and commentary. For some time, the practice was beyond the reach of the Federal Trade Commission, which made sure paid endorsements were advertised as such in television, newspapers and magazines. With new guideline changes initiated in 2015, however, the FTC is now going after violators, just reaching a settlement with video network Machinima. Continue reading FTC Goes After Paid Endorsements Presented as Commentary

Social Trend: Facebook Changing the Direction of Journalism?

Facebook, which reaches around 1.3 billion people monthly, currently makes up 20 percent of traffic to news sites. The social media platform provides around 30 percent of U.S. adults with news, acting as the leading news source for many consumers. Facebook, which sees itself as a personalized newspaper, is hoping to lead the change in how readers consume journalism. The company, along with other social media sites, could potentially control the future of certain news sites. Continue reading Social Trend: Facebook Changing the Direction of Journalism?

Iowa Newspaper Uses Oculus Rift for ‘Explanatory’ Journalism

The Des Moines Register, which reaches 420,000 readers, has launched a virtual reality story to examine how the demographic and economic changes in Iowa are affecting one farming family. The readers of the paper can step into the Dammann family farm and click on objects to learn about how different issues impact Iowa residents. Only 125,000 Oculus Rift headsets are in circulation, but this story may be one of the first steps toward integrating VR into journalism. Continue reading Iowa Newspaper Uses Oculus Rift for ‘Explanatory’ Journalism

Yahoo Reportedly in Talks to Buy Online Video Service NDN

Yesterday we reported that Yahoo has been ramping up its online video efforts and content catalog to compete more directly with Google’s YouTube for viewers and advertising revenue. Now it has been reported that Yahoo is in preliminary talks to purchase online-video service News Distribution Network, a deal estimated at roughly $300 million according to insiders. NDN is a video syndication service that provides newspapers and Web publishers with clips related to news, sports, politics and other topics. Continue reading Yahoo Reportedly in Talks to Buy Online Video Service NDN

Newsbeat Creates Custom Radio Show Based on Your Interests

Last week the Tribune Company released a new iOS and Android app called Newsbeat, which plans to change how we consume our daily news by offering a more personalized podcast-like experience. Newsbeat has access to more than 7,000 sources from major newspapers to smaller blogs. Users can specify what types of stories and publications they are interested in, and the app will create a customized newscast by using Pandora-like artificial intelligence technology. Continue reading Newsbeat Creates Custom Radio Show Based on Your Interests

Banjo Raises $16 Million, Aims to Become TiVo for Social Media

Banjo Inc. has raised $16 million in Series B funding in its pursuit to become like a DVR for compelling social media content and conversations. Banjo offers a way to view aggregated, relevant social conversations about news and events attached to specific geographic locations or venues, all in one convenient stream. The startup recently released Android and iOS versions of its mobile app with a new Banjo Rewind feature that lets users access a past event to learn what people were discussing about it. Continue reading Banjo Raises $16 Million, Aims to Become TiVo for Social Media

News Apps Review: Comparing Facebook Paper with Flipboard

The growing flood of news delivered via the Internet has created a dilemma for readers: how to efficiently sift through the never-ending treadmill of information. Facebook’s new Paper app and the newly updated media-reading app Flipboard are both trying to leverage the effectiveness of a traditional newspaper teamed with the convenient functionality of a smartphone app. According to one review, Paper helps provide a broad view of the news, while Flipboard is easier to personalize. Continue reading News Apps Review: Comparing Facebook Paper with Flipboard

Paper: Facebook Launches Mobile App for Streaming News

Last week, Facebook finally unveiled Paper, its much-anticipated mobile app that allows users to enjoy a personalized news stream. The app is launching today for the iPhone (an Android release has yet to be announced). Paper is essentially staffed by a computer algorithm and human curators, based on links shared by Facebook’s 1.2 billion users. Paper offers news in sections, similar to those of a newspaper, and uses smartphone tech such as gyroscopes and sensors to help drive interactive navigation. Continue reading Paper: Facebook Launches Mobile App for Streaming News

Yahoo’s Marissa Mayer Introduces New Content and Ad Products

During the Yahoo keynote presentation, CEO Marissa Mayer announced a mobile acquisition, introduced a number of new products and services, and entertained the crowd with a “Saturday Night Live” skit featuring actual “SNL” performers. Mayer announced that Yahoo now has more than 400 million monthly mobile users, a figure which excludes social network Tumblr, purchased last year. Tuesday’s presentation was largely about simplifying Yahoo’s business and a focus on content creation and related advertising. Continue reading Yahoo’s Marissa Mayer Introduces New Content and Ad Products

Sony Agrees to Sell Gracenote to Tribune Co. for $170 Million

We recently reported that Gracenote would introduce ad targeting to terrestrial radio consumers in an effort to make radio ads in vehicles more relevant through personalization (the company is expected to promote its next-gen automotive platform at CES). Sony, which acquired Gracenote in 2008, recently agreed to sell the audio-recognition software business to focus on fewer products. In a deal that highlights the growing importance of metadata, the Tribune Company will pay Sony $170 million for the subsidiary. Continue reading Sony Agrees to Sell Gracenote to Tribune Co. for $170 Million

NYT Launches HTML5-Based Web App with Print-Like Design

The New York Times has launched a responsive Web app for its daily print edition, designed for tablets and computers. “Today’s Paper,” built with HTML5, offers the content of the daily edition in a layout that is similar to the paper’s iPad app in Newsstand. It is delivered on a regular daily schedule and structured similarly to the print version, for those frustrated by segmented apps and digital offerings. Interaction on a tablet offers swiping and gestures rather than clicking and scrolling. Continue reading NYT Launches HTML5-Based Web App with Print-Like Design

Google May Use Glass to Track Consumer Reactions to Ads

Recently discovered patent information suggests that Google may begin using Google Glass to track consumers’ reactions to advertisements. Glass can identify an ad and judge a person’s response by monitoring pupil dilation. This technology could help Google develop a “pay per gaze” system where advertisers get charged each time an ad is viewed through Glass. However, recent reports have indicated that personal data collected from Google Glass apps would not be sold for advertising or marketing purposes. Continue reading Google May Use Glass to Track Consumer Reactions to Ads

Jeff Bezos, Founder of Amazon, Buys The Washington Post

Jeff Bezos, the founder and chief executive of Amazon, will pay $250 million for The Washington Post and its affiliated publications. Amazon will not have a part in the purchase. Bezos alone will buy The Post and be its sole owner, while keeping the existing management and operations. The sale saves the financially troubled newspaper, and Bezos brings a new technology focus that it desperately needs as print continues to be affected by digital news competition. Continue reading Jeff Bezos, Founder of Amazon, Buys The Washington Post

Advertising: TV Keeps Majority and Display Internet Grows

Television remains in the majority for advertising spending in the first quarter of 2013, according to a Nielsen report. Television advertising has 59 percent of total spending and 3.5 percent of global growth. Newspaper and magazine ad spending has declined in this period. In contrast, display Internet advertising spending has grown significantly at 26.3 percent. Growth in Internet ads was strongest in non-U.S. markets in Q1. Continue reading Advertising: TV Keeps Majority and Display Internet Grows

Television Remains Primary News Source for Many Americans

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans