Pandora plans to test new interactive advertising technology that would allow listeners to engage directly with its “voice ads” by speaking aloud. Pandora listeners could request additional information about a product or service being promoted, for example, or request skipping the ad altogether. The beta test, powered by ad-tech firm Instreamatic, is expected to launch later this year. Instreamatic provides an interactive ad platform built on its Voice AI Core to help brands and marketers “manage, measure and monetize voice-enabled audio advertising.” Continue reading Pandora Believes Listeners Will Interact with Its Voice Ads

Amazon plans to sell video ads on its mobile shopping app, a direct challenge to Google and Facebook’s control of the $129 billion digital advertising sector. Sources report that the tech giant has been beta testing ads on the Apple iOS platform “for several months,” and that it plans to roll out ad sales on Google’s Android platform later in 2019. Searches on Amazon’s mobile app trigger relevant ads, making them more likely to lead to actual purchases. With this move, Amazon opens up a potentially lucrative revenue stream. Continue reading Amazon Testing Video Ads on its iOS Mobile Shopping App

Partnering with 23 brands, Facebook’s Instagram debuted an easy-to-use in-app checkout tool for U.S. users. Adidas, Burberry, Dior, Nike, H&M, Zara, Kylie Cosmetics and Kim Kardashian West’s KKW Beauty are among the first retailers to sign on, with more to be added to the beta test throughout the year. Users in the U.S. will see the feature roll out over the next few weeks. Instagram head of product Vishal Shah noted that, “given that 80 percent of people follow a business on Instagram, the desire really is there to shop.” Continue reading Instagram Tool Lets Users Make In-App Fashion Purchases

One week ahead of its March 25th special event expected to feature its media and entertainment bundle, Apple has introduced a new iPad Air and refreshed iPad mini. The latter hasn’t seen any changes since the 2015 launch of the iPad mini 4. Both iPads, available in stores next month, feature new processors and updated displays as well as support for Apple’s $99 Pencil, a stylus. Although the above features are brand new, both the names and construction of the devices are retro, including a Lightning port and Home button. The iPad Air features a 10.5-inch Retina screen, while the iPad mini has a 7.9-inch Retina display. Continue reading New iPad Mini and iPad Air Feature True Tone, Faster Wi-Fi

According to a federal jury in a U.S. District Court San Diego, Apple infringed on three Qualcomm patents and owes the chipmaker about $31.6 million. Qualcomm filed the lawsuit in 2018, claiming that Apple violated patents related to graphics processing and improving the battery life of mobile devices. During the eight-day trial, Qualcomm asked for unpaid patent royalties involving the iPhones that infringed on its patents. The decision marks the latest in an ongoing legal battle and series of lawsuits between the two tech companies. Next month, the companies will head to court over antitrust claims by Apple. Continue reading Jury Finds Apple Owes Qualcomm $31.6M in Patent Dispute

Twitter unveiled its new camera feature at SXSW this week, 12 years after the social micro-blog made its initial splash as a hot new app at the Austin, Texas conference. Over the next week, Twitter users on iOS and Android devices will start to have access to the in-app camera for recording and sharing photos and short videos. It also includes the option to livestream from the user’s location, while Twitter will recommend nearby locations to tag and relevant event hashtags if geolocating services are turned on. Additionally, the upgrade allows users to add captions and change the tweet text background color. Continue reading Twitter Introduces its New In-App Camera Feature at SXSW

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Congress introduced the Internet of Things Cybersecurity Improvement Act yesterday, in an effort to position legislative power behind securing connected devices. Defense Intelligence Agency director Lieutenant General Robert Ashley told lawmakers last year that IoT devices are considered one of the “most important emerging cyberthreats” to national security. Without a national standard for IoT security, we need to rely on steps taken by individual companies. The legislation, which was first introduced in 2017, would require security standards for IoT devices used by the federal government. Continue reading Congress Introduces IoT Bill to Protect Connected Devices

Qualcomm stated that a Federal Trade Commission (FTC) case arguing it suppressed competition in smartphone chips and charged excessive licensing fees could risk U.S. national security. The company is joined by officials from the Defense and Energy Departments who, said sources, have urged FTC commissioners to settle the lawsuit. Those opposing the case contend that Qualcomm’s financial losses from its passage will limit its ability to compete with China’s Huawei Technologies in developing 5G networks and equipment. Continue reading Rivals Qualcomm, Apple Cite National Security in 5G Cases

Microsoft is developing a more spartan version of Windows for dual-screen devices, according to sources. The new hardware, which could debut later this year and is internally codenamed “Windows Lite,” targets PC makers looking to create dual-screen laptops, foldable displays or other similar hardware. Microsoft has been creating a new C-Shell (Composable Shell) and Windows Core OS, a “more modular” version of the current Windows Shell powering Windows 10, HoloLens 2 and the upcoming Surface Hub 2X. Continue reading Microsoft Windows Lite Aims to Compete with Chromebook

Edison Research and Triton Digital just published the results of their latest annual survey, noting that the number of podcast listeners is on the rise. According to the 2019 edition of “The Infinite Dial,” more than half of U.S. consumers have listened to a podcast, while almost one out of three now listen to at least one podcast per month (up from one in four the previous year). “That’s the biggest growth we’ve seen, and we’ve been covering podcasts since 2006,” said Tom Webster of Edison Research. Interestingly, the survey found that consumers over age 55 are warming to podcasts. Continue reading Survey Finds That Podcast Listening Continues U.S. Growth

WebAuthn, with the approval of the World Wide Web Consortium (W3C) and the FIDO Alliance, just became an official web standard for password-free logins. After W3C and the FIDO Alliance first introduced it in November 2015, WebAuthn gained the support of many W3C contributors including Airbnb, Alibaba, Apple, Google, IBM, Intel, Microsoft, Mozilla, PayPal, SoftBank, Tencent and Yubico. With WebAuthn, which is supported by Android and Windows 10, users can log-in via biometrics, mobile devices or FIDO security keys. Continue reading Password-Free Logins Getting Closer to Becoming a Reality

Consumers around the world are warming to wearables, including activity trackers, fitness bands and smartwatches. IDC reports that the global wearables market increased more than 31 percent during Q4 2018, representing a new record of 59.3 million units. Total shipments of 172.2 million units for 2018 mark a 27.5 percent jump over the previous year (although IDC now includes ‘hearables’ such as headphones and earbuds in its calculations). Apple led the charge with 16.2 million devices shipped in Q4 2018, 10.4 million of which were Apple Watches. Continue reading Consumers Are Adopting Smartwatches and Fitness Bands

At MWC Barcelona (formerly Mobile World Congress), Sony introduced its flagship smartphone, the Xperia 1, with a notably tall display and ‘CinemaWide’ 21:9 aspect ratio, shared by the lower cost new Xperia 10 and 10 Plus. The Xperia 1 is the successor to Sony’s Xperia XZ3 released last fall. The Xperia 1’s display is a 4K HDR OLED panel measuring 6.5-inches diagonally. With a bezel on top, it is 6.57-inches tall, almost an inch taller than an iPhone XS. Sony positions the new form factor as ideal for videos, games and multitasking. Continue reading Sony Unveils Three Phones with CinemaWide Aspect Ratio

Sprint and T-Mobile plan to launch commercial 5G networks this year. In May, Sprint’s 5G will debut in Chicago, where it is being beta-tested; and parts of Atlanta, Dallas and Kansas City. The next month, Sprint plans to add 5G service in parts of Houston, Los Angeles, New York City, Phoenix and Washington, D.C. None of the launches will be city-wide. T-Mobile, which is merging with Sprint, said it would launch 600MHz 5G services in the second half of 2019, as it awaits the arrival of compatible devices. Continue reading Sprint, T-Mobile Detail Plans for 5G Network Debuts in 2019