CES: Bluetooth SIG’s Low Energy Audio Slows Battery Drain

At CES 2020, the non-profit standards organization Bluetooth Special Interest Group announced that LE (Low Energy) Audio would be incorporated into its technology, improving a standard signal’s ability to manage and share wireless audio streams between devices — without stressing the batteries. In fact, since 2012, Bluetooth has incorporated LE features, dubbed Bluetooth Smart and BLE, to allow wearables and sensors to stay connected and minimize battery drain. But it has had no impact on wireless audio devices, which LE Audio hopes to remedy. Continue reading CES: Bluetooth SIG’s Low Energy Audio Slows Battery Drain

CES 2020: Qualcomm’s Amon Talks 5G Rollout, Use Cases

In a CES SuperSession led by Marketplace Tech senior editor Molly Wood, Qualcomm president Cristiano Amon talked about the 5G rollout and some of the less-discussed topics such as esoteric use cases. “We have a mature mobile landscape today,” he said. “We stream music rather than carry CDs around. Going forward, video will be mainly distributed on 5G. We’ll be able to distribute news and sports, and finally deliver on user-generated content. Everyone will become a broadcaster because you’ll have the speed.” Continue reading CES 2020: Qualcomm’s Amon Talks 5G Rollout, Use Cases

Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Vizio Adds WatchFree Service to SmartCast TVs via Pluto TV

On Wednesday, Vizio debuted WatchFree to its TV sets with its SmartCast operating system, adding more access to free, ad-supported TV programming. Pluto TV, an ad-supported streaming service, powers the service, which will offer 100 channels including NBC News/MSNBC, Fox Sports, MST3K and The Surf Channel, as well as movie channels. In the near future, “Ramsay’s Kitchen Nightmares” and “Unsolved Mysteries” will appear as pop-up channels. Vizio’s SmartCast operating system was first launched in 2016. Continue reading Vizio Adds WatchFree Service to SmartCast TVs via Pluto TV

AT&T, Magic Leap Strike Exclusive Mobile Distribution Deal

AT&T inked an exclusive partnership with Magic Leap to distribute its augmented reality glasses. Later this year, potential buyers will be able to try them out at stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco. Magic Leap, which promises a “more practical” AR experience, is reportedly debuting a Creator Edition version later this year. With the deal, AT&T, which is making an equity investment in the company, will offer wireless service and content, most likely from existing partners such as the NBA. Continue reading AT&T, Magic Leap Strike Exclusive Mobile Distribution Deal

NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

If you want to know what’s on the mind of a post-millennial, the best person to ask is a member of that demographic. At NAB 2018, a 15-year-old high school sophomore did even better than that, presenting the results of her own survey of over 200 members of her age group. Based on a family conversation (that included her father, industry consultant Pete Ludé), Helen Ludé, a student at Lowell High School in San Francisco, decided to poll her friends on cinema attendance, home consumption habits and virtual reality.  Continue reading NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

Magic Leap Ships AR Headsets to Developers With Constraints

Under mysterious circumstances, some Magic Leap augmented reality headsets have started showing up at software developers’ offices. The headset itself is even more mysterious, in that access to it requires a commitment from the user that they keep it in a locked safe. Apparently, the Florida-based startup is worried about the balance of testing the product while losing control of it out in the wild. Magic Leap, which has raised more than $2.3 billion, has promised to deliver more sets to more developers later this year.

Continue reading Magic Leap Ships AR Headsets to Developers With Constraints

Netflix Creates Apps for Production, Doubles Down on Mobile

With a team of 30 to 35 people, Netflix is creating apps to streamline parts of the production process, such as crew management, scheduling and budgeting. One app, dubbed Move, has been in beta with a few Netflix productions since November. Move, which was built as a progressive web app, replaces all the paperwork related to scheduling shoot days and distributing the script, sending email and SMS to notify the crew of any schedule changes. It was first tested on the second season of “Glow,” and since used on 10 different shoots. Continue reading Netflix Creates Apps for Production, Doubles Down on Mobile

Nearly 20 Percent of Adults Have Access to a Smart Speaker

Nearly one in five U.S. adults — 47.3 million, or 20 percent of the country’s adult population — has access to a smart speaker, according to Voicebot.ai research. In this case, “access to a smart speaker” means having a smart speaker in the home, even if the adult is not the primary user. Unlike smartphones and other personal technologies, not every person in the home is likely to have one. Thus, it’s likely most apt to compare smart speakers to TVs, which took 13 years to reach the 50 million mark versus just two years for smart speakers.

Continue reading Nearly 20 Percent of Adults Have Access to a Smart Speaker

Amazon Envisions Alexa as a Universal Language Translator

You may soon be able to command “Alexa, Translate” and get sophisticated results. According to sources familiar with the matter, Amazon’s latest aim for Alexa, its popular voice-enabled assistant, is to become a real-time universal language translator. They say the tech giant is “seriously exploring” ways to make Alexa more useful cross-culturally. In order to do so, Amazon must significantly expand Alexa’s current ability to translate basic words and phrases in languages including Spanish, German, French and Italian.

Continue reading Amazon Envisions Alexa as a Universal Language Translator

Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Google is stepping up its competition with Apple in the smartphone market. The company inked a $1.1 billion deal with Taiwan-based HTC, which added more than 2,000 smartphone specialists. Google will now be able to design more of its own hardware and may position itself to manufacture more custom silicon chips. Up until now, Google has focused on software, and purchased hardware from Samsung Electronics and HTC. Newly added HTC staff will help Google control more of the design and production. Continue reading Google Inks $1.1B Deal with HTC to Design, Produce Hardware

Amazon Plans to Compete in Advertising, Narrows HQ2 Sites

For the last five years, Amazon’s average profit margins remained at 1 percent, and founder Jeff Bezos counseled patience. Amazon Web Services, its profitable cloud services business, drove shares up to $1,300, and now BMO Capital Markets raised its Amazon price target to $1,600 per share. That’s because Bezos’ end game is becoming clearer: a marketing platform that takes advantage of Amazon’s immense audience. Some analysts believe its shares could reach $2,000, making it the first company with a $1 trillion market value. Meanwhile, Amazon continues plans for its second headquarters. Continue reading Amazon Plans to Compete in Advertising, Narrows HQ2 Sites

Advertisers Follow YouTube Viewers to Living Room TV Sets

An increasing number of YouTube’s 1.5 billion viewers are watching its videos on the living room TV set rather than smartphones. With Internet-connected TVs, users are having an easier time streaming over-the-top content at home, where they can enjoy the content on a much bigger screen. Other over-the-top providers, from Roku to Apple TV, Facebook to Twitter, are experiencing the same kind of migration from smaller digital devices to the TV. That means more advertisers than ever are buying YouTube and its ilk. Continue reading Advertisers Follow YouTube Viewers to Living Room TV Sets

Researchers Focus on Computational Photography Solutions

Google and MIT scientists have collaborated to explore how computational photography, which uses machine learning and specialized algorithms, can be used to retouch photos in real time. The team trained neural networks via 5,000 images created by Adobe and MIT; five different photographers retouched each image, teaching the software the various ways a photo could be improved. Elsewhere, Nvidia and UC Santa Barbara created a computational zoom for photographers that lets them change a photo’s perspective in post production. Continue reading Researchers Focus on Computational Photography Solutions

Intel Is Topped by Samsung After 25-Year Lead in Chip Sales

Samsung Electronics’ semiconductor unit posted Q2 sales of $15.7 billion and operating profit of $7.1 billion, surpassing Intel’s Q2 earnings of $14.8 billion and operating profit of $3.8 billion. This marks the first time in nearly 25 years that Intel has lost its No. 1 position in the chip-making market. Up until this quarter, Santa Clara, CA-based Intel has enjoyed a comfortable lead over Samsung’s chip unit, which got its start with a focus on mobile devices. The semiconductor industry is currently valued at $365 billion. Continue reading Intel Is Topped by Samsung After 25-Year Lead in Chip Sales

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