YouTube Plans to Launch Internet TV Service for $35 a Month

YouTube announced yesterday that it plans to launch a new subscription Internet TV service in the next few months. As the latest entry in the growing collection of skinny bundle offerings that target cord cutters and cord nevers, YouTube TV will offer more than 40 broadcast and cable television channels for $35 per month. Google’s YouTube is hoping the timing may be right for such a service; there are an estimated 10 million homes that currently subscribe to a broadband service, but not television. Continue reading YouTube Plans to Launch Internet TV Service for $35 a Month

Snap to Spend $1B on Amazon Cloud Services Over 5 Years

Yesterday we reported that Venice-based Snap Inc. — owner of the Snapchat app — had signed a 5-year deal for Google Cloud services valued at $2 billion. A revised version of its S-1 IPO filing, made public this morning, indicates that Snap is also planning to spend up to $1 billion on cloud support from Amazon Web Services. The deal was originally signed in 2016 and amended this week. According to Snap, it provides “redundant infrastructure support of our business operations,” and may lead the company toward investing in its “own infrastructure to better serve our customers.” Continue reading Snap to Spend $1B on Amazon Cloud Services Over 5 Years

Gen X Now More Obsessed with Social Media Than Millennials

A new report from Nielsen notes that Americans 18-34 years of age are less reliant upon social media than some older consumers. “Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media, compared with 6 hours 19 minutes a week for their younger counterparts,” reports The New York Times. “More predictably, adults 50 and over spent significantly less time on social media, with an average of 4 hours 9 minutes a week on the networks.” Not surprisingly, the report stressed how important smartphones have become to people of all ages. The most popular mobile platforms, in order: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat. Continue reading Gen X Now More Obsessed with Social Media Than Millennials

Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Although streaming video has become increasingly popular, the Super Bowl still draws most fans to an over-the-air broadcast. That’s been true in the past and is still true for 2017, for what is expected to be the biggest TV event of 2017. Despite streaming options for the Super Bowl, on February 5, only 16 percent of U.S. viewers will watch the New England Patriots play the Atlanta Falcons this way, according to a survey commissioned by advertising company MGID. Those fans that wish to stream the game can access it through Fox Sports. Continue reading Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Broadcasters Embrace ATSC 3.0 and the Mobile TV Business

ATSC 3.0 is on the horizon, and Sinclair Broadcast Group chief executive/president Chris Ripley is excited. At CES 2017 in Las Vegas, he described the “five key new tenets” of ATSC 3.0 that will allow his company to do business differently. First and foremost, he said, is that “it’s a mobile-first standard” that is compatible with existing mobile technology. “Mobile is predicted to expand dramatically,” he enthused. Second, ATSC 3.0 is IP end-to-end, which will enable his stations to seamlessly integrate “content from broadband and IP perspectives.” Continue reading Broadcasters Embrace ATSC 3.0 and the Mobile TV Business

The Binge TV Model and Its Impact on Advertising and Search

The metrics that define binge viewing of television are astounding. According to Deloitte Consulting’s U.S. media & entertainment leader Kevin Westcott, 70 percent of the population binge-views TV, watching an average of five episodes at a time of any given series. At a Digital Hollywood session at CES 2017, Westcott quizzed industry leaders on how binge viewing has impacted advertising, viewers and content creators. Also highlighted was the need for a new kind of EPG (electronic programming guide) to enable search and discovery in a binge TV environment. Continue reading The Binge TV Model and Its Impact on Advertising and Search

Snap Preps for IPO Roadshow, Touting Spiegel as a Visionary

This year Snap Inc. will go on a roadshow to market its expected IPO, and founder Evan Spiegel is expected to play an out-sized role, with the company’s IPO bankers and executives depicting him as a Steve Jobs-like visionary for millennial products. The goal is to portray Snap as a company that will become a media/content behemoth that can meet and exceed its hoped-for $20 billion to $25 billion IPO valuation, in a class with Apple and Facebook, rather than Twitter, which has deflated since its 2013 IPO. Continue reading Snap Preps for IPO Roadshow, Touting Spiegel as a Visionary

CNN Acquires Social App Beme to Attract Youth Demographic

CNN just made a deal to acquire Beme, a social media app founded by Casey Neistat, who has a huge millennial fan base, and Matt Hackett, former Tumblr vice president of engineering. As part of the deal, Beme’s 12 employees will join CNN. The idea behind Beme was to share “more authentic” video on social platforms, via four-second bursts that don’t allow the creator to edit the content. CNN is betting that Neistat’s idea — that authenticity draws in a younger demographic — proves true under their aegis. Continue reading CNN Acquires Social App Beme to Attract Youth Demographic

Watching Video on Mobile Devices Increases 85% Since 2010

According to the seventh annual edition of the Ericsson ConsumerLab TV & Media Report, the weekly amount of time that consumers spend watching TV and video via mobile devices has increased 85 percent over the last six years. The report notes that 1.1 billion consumers now use their smartphones or other connected mobile devices to watch streaming video. Average time watching mobile video has jumped more than 200 hours a year since 2012. Overall TV and video viewing is up 1.5 hours per week, while there has been a 2.5 hour per week decline in television fixed screen viewing. Continue reading Watching Video on Mobile Devices Increases 85% Since 2010

One Million Friends Video-Chatting with New Houseparty App

Life on Air, whose Meerkat debuted at South by Southwest last year and put live streaming on the map, introduced Houseparty, an iOS and Android app for video chatting with friends. Dubbed a “synchronous social network” by the company, the app has operated under the radar for 10 months and now boasts nearly one million users. The question now is if the company can maintain the momentum or whether it will suffer a repeat of its experience in introducing a new sensation — and then losing ground to more sophisticated competitors. Continue reading One Million Friends Video-Chatting with New Houseparty App

Fandango Tests Selling Movie Tickets Directly via Facebook

Fandango has built a business helping moviegoers purchase tickets online and via a smartphone app. Now the ticket retailer owned by NBCUniversal is partnering with Facebook to sell tickets directly from the social network. It began this past weekend when fans were given the opportunity to buy tickets to “The Magnificent Seven,” “Kevin Hart: What Now?” and “Storks” through each film’s Facebook page. The move is part of a larger strategy to attract millennials; the company’s next step to reach a younger audience is a Snapchat interface. Continue reading Fandango Tests Selling Movie Tickets Directly via Facebook

Pinterest Launches Video Ads with Kate Spade, bareMinerals

Pinterest just began selling video advertising, with the first ads from Kate Spade and bareMinerals in the coming weeks. The GIF-like ads will be silent until the user clicks the images, or pins, of the featured products next to the videos, which could allow the user to buy the product within the Pinterest website. By adding video ads, Pinterest joins the ranks of Facebook, Twitter, Snapchat and large publishers similarly seeking the premium revenues of the kind of marketing once reserved for TV. Continue reading Pinterest Launches Video Ads with Kate Spade, bareMinerals

Univision Acquisition Marks End of the Road for Gawker.com

We have an update to Univision’s $135 million acquisition of Gawker Media. Latest reports indicate that the deal will not save the company’s flagship site, and Gawker.com will shut down next week. “The website itself won’t go dark when it stops publication, but it won’t have anyone running it,” reports Recode. Gawker Media’s remaining sites — including Gizmodo, Deadspin and Jezebel — will be folded into Fusion Media Group, Univision’s English-language digital media division, as part of the company’s push to target millennials. Univision recently invested in The Onion, The Root and Fusion. Continue reading Univision Acquisition Marks End of the Road for Gawker.com

Univision Outbids Ziff Davis, Buys Gawker in $135 Million Deal

TV network and digital publisher Univision will purchase Gawker Media for $135 million, a deal that includes all seven of the blog network’s sites, including Jezebel, Deadspin and Gawker.com. The only other bidder in the auction, Internet publisher Ziff Davis, originally offered $90 million. “I am pleased that our employees are protected and will continue their work under new ownership — disentangled from the legal campaign against the company,” said Gawker Media owner Nick Denton. “We could not have picked an acquirer more devoted to vibrant journalism.” Continue reading Univision Outbids Ziff Davis, Buys Gawker in $135 Million Deal

FTC Demands Clearer Disclosure for Internet Celebrity Promos

The Federal Trade Commission is now cracking down on Internet celebrities pitching products without disclosing whether or not they’re being paid. Using familiar hashtags such as #ad, #sp, or #sponsored aren’t always enough to ensure viewers realize the content is a paid promotion, says the FTC, whose Ad Practices Division is beginning to hold advertisers responsible for compliance. The result is likely to dampen the impact of a favorite digital influencer enthusing over a specific product. Continue reading FTC Demands Clearer Disclosure for Internet Celebrity Promos

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