August 3, 2017
The Consumer Technology Association projects that antenna sales in the U.S. will jump 7 percent to about 8 million units, driven largely by consumers who are accessing HBO, Hulu, Netflix and other services online. While today’s antennas “can be hidden behind a flat TV or hung like a picture frame,” notes The Wall Street Journal, a June survey by the National Association of Broadcasters found that 29 percent of Americans are not aware that television content is available for free. The confusion may linger from the 2009 HD transition, despite the FCC’s efforts to educate the public. While today’s consumer may not think of the older tech as a practical means of saving money, WSJ cites examples of viewers using antennas to watch free local programming.