Yahoo has shut down Yahoo Screen, the company’s four-year-old video portal that had been a major component of chief exec Marissa Mayer’s turnaround strategy. Yahoo took a $42 million write-off on original video content in October, and while Yahoo Screen had yet to compete with video giant YouTube, comScore notes that the portal had about 15 million U.S. visitors in November. The portal had provided easy access to Yahoo’s video content — from digital magazines, concerts and football games to licensed reruns of “Saturday Night Live” and original series such as “Community.” Continue reading In Strategy Reversal, Yahoo Shutters its Online Video Portal

Facebook and Yahoo just made strategic deals with regard to search. Facebook, which unsuccessfully attempted search with its Graph Search feature in 2013, states it has now indexed more than two trillion posts, promoting it as a way to follow news discussions in real time. Yahoo just inked a non-exclusive deal with Google to provide search results and ads; antitrust regulators struck down a similar deal in 2008. Yahoo renegotiated an exclusive deal with Microsoft’s Bing to make this latest deal. Continue reading Facebook and Yahoo Attempt to Expand Search Capabilities

Yahoo is making a personal assistant and mobile search app that will compete with Apple’s Siri, Google Now and Microsoft’s Cortana. The app, codenamed “Index,” will be able to pull information from a user’s email to provide the most relevant search results. It will most likely be ad-supported and the company is aiming to complete a pilot version of the app this year. Yahoo executives hopes this app will be able to take some share of the mobile search market from Google. Continue reading Yahoo is Developing a Mobile Search App to Take On Google

Disney/ABC Television Group and Yahoo have announced a partnership extension that will integrate each other’s content across various properties. Clips from popular ABC series (including “Scandal,” “Jimmy Kimmel Live” and “Dancing with the Stars”) will be accessible via Yahoo Screen and Yahoo TV, while different segments of “Good Morning America” will feature content from Yahoo’s digital magazines and properties such as Flickr and Tumblr. ABC News and Yahoo News plan to “deepen their collaboration on major news events.” Continue reading Disney/ABC Group Strikes Expanded Content Deal with Yahoo

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Tumblr is teaming with TV shows to explore new ways to reach audiences. NBC’s “The Voice,” Fox’s “MasterChef” and AMC’s “Halt and Catch Fire” are among the programs using Tumblr for second screen engagement. Networks are posting preview clips and sharing recipes on Tumblr. “The Voice” has incorporated animated illustrations from Tumblr artists onto its set, and has invited Tumblr bloggers backstage. Yahoo is hoping that integration with TV will help grow Tumblr and justify its $1.1 billion price tag. Continue reading Yahoo’s Tumblr Teams Up with TV Shows for Fan Engagement

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Tonight’s performance by the Dave Matthews Band in Jacksonville, Florida will mark the first in a partnership between Yahoo and Live Nation to provide free, live streams of a different concert every day for a year. The idea is to draw attention to Yahoo’s video site Screen, which the company sees as an eventual competitor to Google’s YouTube. For Live Nation, and the music industry, the effort could lead to a new franchise for online concerts, which have yet to catch on with consumers. Continue reading Yahoo and Live Nation Partner to Live-Stream Music Concerts

According to comScore’s monthly ranking of the top 50 U.S. Web properties, Yahoo sites stole Google’s lead in July with 196,564,000 unique visitors. Google sites, which have led in Internet traffic for the past two years, came in a close second for the month, with 192,251,000 visitors. Yahoo’s recent jump in traffic follows the company’s $1.1 billion acquisition of Tumblr in May. Yahoo has not found itself in comScore’s top position since May of 2011. Continue reading Yahoo Edges Out Google in U.S. Internet Traffic During July

While Yahoo’s planned $1.1 billion acquisition of Tumblr drew all the headlines yesterday, Yahoo CEO Marissa Mayer also unveiled a new Flickr experience for desktop and Android users. During Monday’s press event in New York City, Mayer announced that in addition to a redesign, an impressive terabyte of storage is coming to Flickr users. Yahoo purchased the photo-sharing site in 2005; today it touts more than 8 billion photographs. Continue reading Will Flickr Upgrade by Yahoo Help Calm Tumblr Concerns?

Yahoo announced early this morning that it has agreed to pay $1.1 billion for Tumblr, the six-year-old blogging site that touts more than 100 million users, but little in the form of revenue. While Tumblr users have already expressed concerns that the site could end up cluttered with ads, Yahoo CEO Marissa Mayer promises “not to screw it up.” The deal marks the largest social acquisition in years, surpassing last year’s $1 billion purchase of Instagram by Facebook. Continue reading Yahoo Announces $1.1 Billion Acquisition Plan for Tumblr

Yahoo has redesigned its homepage with a greater focus on becoming “more intuitive and personal,” according to CEO Marissa Mayer. The redesign keeps Yahoo’s core of Mail, News, Finance and Sports on the left side of the screen, but has given the logos new looks. The homepage also eliminated its old links-in-boxes format and has replaced it with an infinite scroll format. Mayer hopes the changes will help return the brand to its place as an online leader. Continue reading Yahoo Streamlines Social Sharing with Homepage Redesign