Members of the Senate Commerce Committee interrogated Equifax interim chief executive Paulino do Rego Barros, but not about the widely reported hack that compromised the personal data of more than 145 million U.S. consumers. The committee wanted to know why Equifax was storing the information to begin with, challenging Equifax’s right to profit from such personal information. The highlight of the meetings thus far has been Barros’ assertion that Equifax, not consumers, own the data collected about them and that people cannot remove themselves from the company files. Continue reading Under Senate Grilling, Equifax Says It Owns Consumer Data

Verizon completed its $4.48 billion purchase of Yahoo’s Internet business, which it will combine with Internet pioneer AOL. The two merged companies form Oath, a new division led by AOL chief executive Tim Armstrong that will serve about 1.3 billion monthly users. Verizon executive Marni Walden says the strategy is to place the same content in multiple locales to reach the biggest audience possible. “There is a tremendous opportunity to increase viewership of some of these brands,” she said.  Continue reading Verizon Merges Yahoo, AOL Into Oath, With 1.3 Billion Users

Verizon’s $4.5 billion acquisition of Yahoo’s Internet business is likely to close in mid-June, at which point the combination of Yahoo and AOL (with its 1.3 billion users) could serve as the “platform … to test out an over-the-top service,” according to Verizon CEO Lowell McAdam. The OTT offering “would be in addition to the telco’s go90 ad-supported mobile video service,” reports Variety. “Verizon has reportedly been mulling an Internet-delivered skinny bundle offering, akin to AT&T’s DirecTV Now and Dish Network’s Sling TV.” Continue reading Verizon May Use Yahoo-AOL to Test New OTT Video Service

AOL chief executive Tim Armstrong tweeted that Verizon is combining AOL and Yahoo into a new unit called Oath. Sources say that Yahoo chief executive Marissa Mayer will not be part of the new company, which will be helmed by Armstrong. Given Yahoo’s hacking disasters and slumping business, Mayer’s departure was anticipated, but it is not clear whether she’ll receive her full payout, reportedly worth tens of millions. Sources also say Armstrong is now choosing which top Yahoo executives to retain. Continue reading Verizon to Integrate AOL, Yahoo Into New Unit Dubbed Oath

Verizon and Yahoo announced yesterday plans to move forward with the sale of Yahoo’s core Internet businesses. In the wake of major data breaches at Yahoo, the purchase price has been lowered by $350 million for a new deal valued at $4.48 billion. The companies plan to split future costs related to the data breaches. “The revised agreement,” notes The New York Times, “paves the way for the deal to proceed to a shareholder vote as early as April, although securities regulators are still assessing how Yahoo disclosed information about the breaches to investors.” Verizon is looking to compete with Facebook and Google in digital advertising and, according to The Wall Street Journal, plans to fold Yahoo’s ad tech and websites “into AOL, which Verizon acquired in 2015.” Continue reading Verizon to Pay $350 Million Less for Yahoo Internet Businesses

Yahoo announced that board members, including CEO Marissa Mayer and co-founder David Filo, would step down from the board of directors once the company’s core Internet assets are sold to Verizon. What remains of the company after the sale is completed would be renamed Altaba (combining “alternate” and “Alibaba”). “Altaba’s remaining assets include Yahoo’s stake in Alibaba Group Holding Ltd. and Yahoo Japan,” reports The Wall Street Journal. Board member Eric Brandt, former CFO of Broadcom, will become Altaba’s chairman. Mayer “is expected to remain with Yahoo once it becomes part of Verizon.” The deal will cost Verizon about $4.8 billion, unless terms are changed due to two recent high-profile hacks of user data.  Continue reading New Name for Yahoo After Verizon Sale, CEO to Leave Board

In response to a classified edict from the National Security Agency or the FBI, Yahoo scanned all of its users’ incoming emails for a specific “set of characters,” keeping the scans and the software system it built to do so a secret. Millions of emails were scanned, but neither federal agency nor Yahoo will say if they found what they were looking for. Experts say this is the first case of a U.S. Internet company agreeing to search all arriving emails, rather than stored messages or a small number of email accounts. Continue reading In a First, Yahoo Secretly Scans All Incoming Emails for Feds

Six years ago, the Chinese military hacked Google, Yahoo and other technology companies. Google, whose co-founder Sergey Brin vowed “never again,” hired hundreds of security engineers to make good on that promise. Yahoo, under the leadership of Marissa Mayer, however, focused on other problems the ailing company faced and reportedly failed to take more stringent security measures. Now, Yahoo reports another serious breach, undetected for two years, with 500 million users’ credentials stolen. Yahoo and the FBI are investigating. Continue reading With Breach, Yahoo Pays the Price For Skimping on Security

Verizon announced it would acquire Yahoo’s core operating business in a $4.83 billion cash deal expected to close in the first quarter of next year. Yahoo will join Verizon’s growing stable of digital properties, including AOL, which it purchased last May for $4.4 billion. The deal should help Verizon ramp up its mobile efforts and combine AOL’s ad tech with Yahoo’s online sites and services. AOL chief Tim Armstrong and Verizon exec Marni Walden spearheaded the deal. “This culminates a rigorous, thorough process over many months, and yields a great outcome for the company,” wrote Yahoo CEO Marissa Mayer in a letter to her employees. Continue reading The Wait Is Over: Verizon Will Acquire Yahoo for $4.83 Billion

As Yahoo’s global online ad revenue is forecast to drop by 14 percent this year, and scrutiny of the embattled Internet company’s leadership continues, Starboard Value has initiated a shareholder revolt. Yesterday, in a letter to investors, the activist hedge fund introduced nine candidates to run for the Yahoo board (including Starboard chief exec Jeffrey Smith). Starboard, which holds a 1.7 percent stake in Yahoo, has called into question the leadership of Yahoo CEO Marissa Mayer and is looking to oust the company’s current board. Starboard hopes that such pressure will encourage the sale of Yahoo’s core businesses. Continue reading Starboard Suggests Replacements for Yahoo Board Members

While the future of Yahoo’s media operations remains in flux, the company continues to invest in key vertical segments, the latest of which is an eSports gaming news and video site. Yahoo Esports initially plans to cover “League of Legends” (Riot Games), “Heroes of the Storm” (Blizzard Entertainment), “Street Fighter V” (Capcom), and “Counter-Strike: Global Offensive” and “Dota 2” (Valve). With the growing success of eSports, media companies such as ESPN and Turner Broadcasting are also entering the market. Continue reading Yahoo Targets Growing eSports Audience with New Video Site

Yahoo chief exec Marissa Mayer has decided to close the company’s online magazine initiative, which was one of her signature projects. Yahoo notified editors and writers at 15 publications that they would be let go. The digital magazines covered topics such as autos, crafts, fashion, food, health, real estate, technology and travel — some of which will be folded into Yahoo News moving forward. Yahoo plans to continue some original content for areas including tech and fashion, but publications covering autos and food lost all their staff. Continue reading Yahoo Streamlines Online Magazine Project to Trim Work Force

In December 2015, Verizon stated it was interested in acquiring all or some of Yahoo, which has been struggling for years with leadership changes and an inability to successfully exploit rising trends such as mobile. Now, Verizon has gone a step farther and given Tim Armstrong, chief executive of its AOL unit, the mandate to lead discussions with Yahoo about the potential for acquisition. Armstrong, a former Google sales executive, has known Yahoo chief executive Marissa Mayer, also a former Google executive, for years. Continue reading Verizon’s AOL Chief Exec Talks Potential Purchase with Yahoo

Yahoo’s chief executive Marissa Mayer is on a path to revive Yahoo by spinning off core assets, possibly ending the company’s existence as an independent entity. One thing is certain: the company is going to get smaller. On Tuesday, Yahoo said it would lay off 15 percent of its 11,000-person staff, ultimately making the workforce 42 percent smaller than it was in 2012, when Mayer took over the reins as chief executive. Although she counsels shareholders to be patient, activist investors may try to elect a new board. Continue reading Yahoo CEO Spinning Off Core Assets to Save Ailing Company

Since the 2012 hiring of former Google executive Marissa Mayer to improve Yahoo’s fortunes, the company has failed to turn around and is now facing difficult choices. Among many plans devised, the latest occurred last month when executives favored spinning off the company’s main Internet business. That strategy may be abandoned as Yahoo considers a sale of its business, while an activist — and anonymous — investor mounts a proxy fight. Employee morale is said to be low in light of 1,100 layoffs since August 2014. Continue reading Time is Up for Yahoo’s Turnaround, Sale Now On the Table