Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Samsung Demos Gear 360 Camera for Virtual Reality Capture

Slated for release in Q2 2016, Samsung’s new Gear 360 is a compact camera with two lenses designed to capture 360-video for its Samsung Gear VR viewing system. At 153 grams, the Gear 360 is one gram lighter than the new Galaxy S7 and includes a pair of microphones for audio capture, a microSD slot for memory expansion up to 128GB, and a removable battery for up to 140 minutes of active use. Unlike the Project Beyond 360-camera, with 16 HD cameras, demonstrated in late 2014, the Gear 360 appears to be aimed at consumer use. Continue reading Samsung Demos Gear 360 Camera for Virtual Reality Capture

CES: Pivothead Offers Live Streaming Solution in Eyeglasses

Xentris Wireless designs, manufactures and distributes an array of wireless accessories. The company is in South Hall at CES this week showing a number of products; of particular interest is a nearly-normal looking eyeglass device from Pivothead that streams 1080p, 60 fps video. The Pivothead glasses will stream via Wi-Fi or a cellular connection to Pivothead.TV. When unlocked, the glasses can stream to a location of your choice, or the video can be recorded on a microSD chip. The simplicity of the user interface and data management make it ideal for news gathering in the field. Continue reading CES: Pivothead Offers Live Streaming Solution in Eyeglasses

Zeiss VR One GX: Superior Optics in a Well Designed HMD

Zeiss, known for high quality lenses, has applied its knowledge of optics to the VR One GX, a phone-based head mounted display featured at CES this week. The HMD looks like the Samsung Gear VR, but there are a number of key differences inside. The lenses are designed to be distortion-free over the full field of view. They are designed to accommodate a wide range of interocular distances (so there is no need to adjust the lenses side-to-side). The ‘eye box’ is large and deep enough to accommodate eyewear, so anyone who wears glasses can leave them on when using the VR One GX. Continue reading Zeiss VR One GX: Superior Optics in a Well Designed HMD

What it Will Take to Present Tarantino Film in Ultra Panavision

When Quentin Tarantino’s “The Hateful Eight” debuts on December 25, it won’t simply resurrect Ultra Panavision, an extra-wide format last used in 1966 on “Khartoum.” The filmmaker will release the 70mm film on 100 screens — 96 in the U.S. and four in Canada — a feat that hasn’t been accomplished since 1992. And to do so, Tarantino has had to find and refurbish projectors and train projectionists to run them. It’s all in service of an old-fashioned night at the movie palace, with overture, intermission and additional footage. Continue reading What it Will Take to Present Tarantino Film in Ultra Panavision

Canon Developing Professional 8K Camera, Reference Display

Canon is developing a Cinema EOS 8K camera and 8K reference display, for “the production of next generation content.” Also in the works is a still-image single lens reflex camera with a CMOS sensor offering 120 million pixels, which Canon says is “the world’s highest number of pixels for a CMOS sensor smaller than the size of a 35mm full-frame sensor.” The company claims that the sensor was able to capture an image showing the lettering on the side of an airplane flying 11 miles from the shooting location. Continue reading Canon Developing Professional 8K Camera, Reference Display

Startup Unveils Tiny 4K Camera with Interchangeable Lenses

Z Camera has introduced the E1 — a new 4K, micro four thirds (MFT) interchangeable-lens camera that is small enough to rival the GoPro line of action cams. The Chinese startup launched the E1 with a Kickstarter campaign that has so far generated more than $296,000 in pledges, well over its $42,000 goal. The E1 weighs more than twice the GoPro Hero4, but if equipped with a small enough lens, it can be attached to a drone like the DJI Phantom. The camera, now fully funded, will be produced in cooperation with Panasonic. Continue reading Startup Unveils Tiny 4K Camera with Interchangeable Lenses

Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

IMAX announced that it has developed the first fully integrated dual 65mm 4K digital large-format 3D camera. Michael Bay’s latest Paramount Pictures project, “Transformers: Age of Extinction” is the first feature film to use the true 4K stereo camera, which captures both left and right eye images at full 4K resolution. According to the company, the new IMAX 3D Digital Camera system is “smaller, lighter and easier to use than other 3D digital camera systems on the market.” Continue reading Latest “Transformers” Film Shot with New IMAX 4K 3D Camera

Plans For Future Google Contact Lenses Include Micro Camera

Google has invented a new camera component to integrate into its future Google Glass-related smart contact lenses. These sophisticated lenses will allow users to control a tiny camera using the owner’s blinking patterns. The embedded camera will be able to capture and process an image to perform local functions in the contact lenses or on a remote device. This new technology may also be able to provide on-the-spot facial recognition or help blind people see. Continue reading Plans For Future Google Contact Lenses Include Micro Camera