Access Android Games Immediately With Google Play Instant

The age of instant gratification just got even more addictive thanks to Google’s new Google Play Instant, which comprises Android apps and games that do not need to be installed before people can try them out. The tech giant announced the upgrade at the Game Developers Conference in San Francisco. Available games include Supercell’s “Clash Royale,” Zynga’s “Words with Friends 2,” King’s “Bubble Witch 3 Saga” and Hothead’s “Mighty Battles.” These and more are already available on over 1 billion Android devices.

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Rovio Said to Be Planning a $2B IPO as Early as Next Month

Finland-based Rovio Entertainment Oy, maker of the “Angry Birds” mobile games and movie, is said to be planning an IPO valued at $2 billion as early as September. “A listing would test investors’ appetite for entertainment software, a group whose shares have declined an average of 18 percent from their offer prices following IPOs this year,” reports Bloomberg, citing social gamer King Digital Entertainment (creator of “Candy Crush”) and South Korean publisher Netmarble Games (maker of “Lineage” and “Stone Age”) as examples. A successful IPO for Rovio could help finance “The Angry Birds Movie 2,” slated for a 2019 release. Continue reading Rovio Said to Be Planning a $2B IPO as Early as Next Month

Facebook Messenger to Launch New Instant Games Platform

Facebook is again advancing into gaming. The company not only introduced Facebook Gameroom, its desktop PC gaming platform but now is preparing to launch Instant Games, a platform on Messenger for lightweight HTML5 games. King, of “Candy Crush” fame, is already testing an Instant Game, “Shuffle Cats Mini,” in New Zealand, and game studio Big Viking is also planning on debuting titles for the upcoming Instant Games launch. Facebook added chess, basketball and soccer mini-games to Messenger earlier in the year. Continue reading Facebook Messenger to Launch New Instant Games Platform

Junction: Crowdfunder Allows Fans to Invest in Film Projects

The new San Francisco-based Junction provides wealthy movie fans with an opportunity for investing in films online. It is not another Kickstarter that helps projects get made, but instead allows potential investors to contribute to projects that already have enough finances secured for production. Junction is only open to individuals with annual income of more than $200,000 a year or net worth of $1 million. The incentive for producers is that outside investors will help minimize risk. Continue reading Junction: Crowdfunder Allows Fans to Invest in Film Projects

UFC Discusses Its Big-Data Strategy at the HPA Tech Retreat

The HPA Tech Retreat was in full swing on Tuesday, and one of the most intriguing presentations was a case study in the use of Big Data, given by Christy King, VP digital technology and R&D at the Ultimate Fighting Championship. King, co-presenting with journalist Deborah McAdams of TV Technology outlined the methods that UFC employs to collect and analyze data about its fans and viewers, including how they use that data to make decisions about marketing and expansion. Continue reading UFC Discusses Its Big-Data Strategy at the HPA Tech Retreat

HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

Will Online Services and Apps Replace Local Bank Branches?

More banking is done digitally today and new financial services are emerging from a variety of companies. Banks themselves are using third-party services for their customers. Banks may have a diminishing role in consumers’ financial lives, giving rise to companies that provide banking and other management services. Critics say banks are slow to innovate, while others suggest they are taking a careful, combined approach with physical and digital services. Continue reading Will Online Services and Apps Replace Local Bank Branches?