Apple Experiences Mixed Q3, Launches Apple TV+ Today

Apple’s revenue climbed 1.8 percent to $64.04 billion, due to sales in wearables and services such as apps, mobile payments and streaming-music subscriptions. Meanwhile, iPhone sales fell 9.2 percent and profit fell 3 percent to $13.69 billion. The company’s operating expenses have also risen 9 percent as it embraced facial recognition for the new iPhone and increased R&D spending. In advance of the Apple TV+ debut on November 1, Apple held a gala event for “The Morning Show” at New York’s Lincoln Center. Continue reading Apple Experiences Mixed Q3, Launches Apple TV+ Today

Upcoming Apple TV Plus Will Focus on Quality Not Quantity

Apple senior vice president of Internet software and services Eddy Cue has released some details about the company’s Apple TV Plus service, scheduled to launch in the fall. Positioning itself opposite Netflix’s strategy, cue said that Apple will be “creating the best” rather than “the most” original content. He added that there is “nothing wrong” with Netflix’s model, “but it’s not our model.” Apple is a latecomer to streaming video, although Disney, NBCUniversal and Warner Bros. will also debut platforms in 2019 and 2020. Continue reading Upcoming Apple TV Plus Will Focus on Quality Not Quantity

Latest Sandler Film Sets New Viewership Record for Netflix

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

Apple Rolls Out New TV, Gaming, Finance, News Services

During yesterday’s highly anticipated “Show Time” event at Apple’s headquarters in Cupertino, California, CEO Tim Cook was joined by top execs and Hollywood heavyweights to unveil details regarding a new streaming TV service in addition to initiatives involving news, gaming and finance services. The Apple TV+ subscription service is slated to launch this fall in more than 100 countries. While cost and specific launch dates were not addressed, the event emphasized original programming and a collection of channel partners during a presentation that was similar to a traditional television upfront, including major celebrities and musical performances. Continue reading Apple Rolls Out New TV, Gaming, Finance, News Services

Apple Readies TV Service With CBS, Starz, Viacom Content

Apple is reportedly aiming for a March or April event to announce its new streaming TV service that is expected to include original content plus subscription services from CBS, Viacom and Starz among others. Apple has been hinting at such a service for quite a while, has spent about $2 billion on original programming, and has signed major players such as Oprah Winfrey. Apple’s service is expected to take on competitors Netflix and Amazon Prime Video by launching globally, possibly distributed via the App Store since it is already available in more than 100 countries. Continue reading Apple Readies TV Service With CBS, Starz, Viacom Content

Apple’s Hollywood Strategy Focuses on Family-Friendly Fare

Last year Apple set aside $1 billion for Hollywood entertainment. But as the tech company pushes into entertainment, it faces issues related to its brand. Its first scripted drama, “Vital Signs,” a semi-biographical story about Dr. Dre, is a key example. After seeing its guns, cocaine and adult themes, Apple chief executive Tim Cook reportedly told Apple Music executive Jimmy Iovine that the content went too far, say sources, and nixed the series. Cook wants entertainment, but not the kind that could tarnish Apple’s brand. Continue reading Apple’s Hollywood Strategy Focuses on Family-Friendly Fare

Apple Inks Deal With Sesame Workshop for Three Programs

Apple ordered two shows, one live-action and the other animated, from Sesame Workshop, the home of “Sesame Street,” and also put a puppet-centric show into development there. With this order, Apple now has 15 original content series in development and said it will begin streaming them in 2019. The crime series “Are You Sleeping” — a production of Reese Witherspoon’s Hello Sunshine company starring Octavia Spencer — will start production on Monday, the first Apple show to do so. Other Apple shows have experienced glitches. Continue reading Apple Inks Deal With Sesame Workshop for Three Programs