Instagram is opening its wallet to media companies that can generate viral Reels, even as it cuts back on personalization. The step is the latest development as the Meta Platforms social app continues to experiment with its configuration, including algorithms and UI. On Thursday, the company said it will discontinue the full-screen feed it has been beta testing and will also be scaling down plans to increase force-fed recommendations. This rather abrupt reversal is said to be in response to the public criticisms of potential updates by users and notable influencers. Continue reading Instagram Paying Media Companies to Create Popular Reels

In 2013, Chernin Group chair/chief executive Peter Chernin and company president Jesse Jacobs, believing streaming media was the future, bought Crunchyroll, which specialized in anime, for $75 million. They then added other new media startups including Fullscreen, an ad agency for YouTube stars, Rooster Teeth, a video producer aimed at gamers and VRV’s 11 niche channels, creating Otter Media. On Tuesday, in a move that was long expected by analysts, the Chernin Group sold controlling interest in Otter Media to joint-venture partner AT&T in a deal valued at more than $1 billion. Continue reading AT&T Buys Chernin Group’s Controlling Stake in Otter Media

YouTube partner channels will now have access to mobile viewing metrics. Media measurement firm comScore added the metric to fill a major gap in its measurement offerings. About 70 percent of today’s YouTube video views take place on mobile devices such as smartphones and tablets, so previous measurements severely underreported the video views of many top content creators. The new data is now integrated into comScore’s Video Metrix for syndicated digital video measurement. Continue reading ComScore Measures Mobile Views in YouTube Partner Metrics

Otter Media-backed Ellation is launching VRV, a new streaming service with videos from channels that include the newly signed CollegeHumor, and others, along with already-signed Crunchyroll, Rooster Teeth and Cartoon Hangover. Combined, all these channels boast more than one million paying subscribers and tens of millions of viewers. VRV, which hasn’t yet announced pricing, will debut later this year on the Xbox One, with other platforms to follow. The move is in line with Otter Media’s long-time interest in Web video. Continue reading Ellation Signs New Content Deals for VRV Streaming Service

The music industry and YouTube disagree over the efficacy of YouTube’s Content ID system, which tracks content for which royalties are due. According to YouTube, Content ID is 99.7 percent accurate and responsible for $3 billion in payments to the music industry. However, music rights holders put Content ID’s accuracy at about 50 percent, adding that they must engage in time-consuming daily manual searches to find offenders. Also at issue are rates, with YouTube’s payments considerably less than those from other streaming services. Continue reading Music Industry, YouTube in Stalemate Over Copyright Tracking

Avner Ronen, founder of consumer electronics startup Boxee, has rolled out Public, a messaging service that he calls “a third medium for broadcasting conversations.” Public, which raised $2 million at the end of 2015 and is available as an iPhone app and website, broadcasts group chats to an audience, complete with GIFs and emoji. A handful of active participants chat about a topic, which anyone can follow in real-time or read later. Chats can also be shared on Facebook, Twitter or Instagram or embedded in other websites. Continue reading App for Broadcasting Text Chats Rolls Out with ‘SummerBreak’

AT&T and the Chernin Group’s Otter Media joint venture will soon introduce a video subscription bundle for fans of anime, video games, niche action sports and other less traditional content. San Francisco-based Ellation, which owns anime video subscription service Crunchyroll with its 800,00+ paying subscribers, is developing the Otter Media platform. The plan, say sources familiar with the plans, is to combine Crunchyroll with other channels, and sell it as a bundle or a la carte, similar to Amazon’s recent efforts. Continue reading AT&T, Otter Media to Unveil Anime-Focused Sub Video Bundle

Streaming video services, including Hulu and Crackle, are now defining themselves as TV networks to capture some of the $63 billion TV advertising market, still much more lucrative than Web video’s $10 billion in annual sales. Rather than differentiate themselves from cable and network TV by emphasizing their millennial viewers, these streaming video companies are focusing on the ways they are similar to traditional media outlets, even changing their events from “NewFronts” to “Upfronts,” the moniker used by TV outlets. Meanwhile, ad buyers are losing interest in MCNs. Continue reading Web Video is the New TV, But MCNs are Fading for Ad Buyers

Verizon Communications announced yesterday that it has purchased a minority stake in AwesomenessTV, the digital entertainment network geared toward teens and young adults. Verizon is buying 24.5 percent of the video company, now valued at $650 million. DreamWorks Animation owns 51 percent of the unit (it acquired Awesomeness in 2013), and Hearst owns another 24.5 percent. According to the telco, plans include creating a “a first-of-its-kind premium short-form mobile video service featuring leading talent in front of and behind the camera.” Continue reading Verizon Invests in AwesomenessTV to Grow its Mobile Video

Video has skyrocketed on Facebook to 8 billion views a day, and now the social media giant is also bombarded with takedown requests from video content creators. They’re complaining about “freebooting,” which is when clips are taken from YouTube, where creators make money from advertising, and re-loaded without permission on Facebook, where they’re not making a dime. Although Facebook is working on new rights-management software, creators say the current copyright infringement is negatively impacting their income. Continue reading Video Creators Complain of ‘Freebooting’ Trend on Facebook

AT&T wants to become the leading mobile provider for today’s “connected generation.” The carrier announced it is partnering with Fullscreen to launch AT&T Hello Lab, a yearlong initiative to give 10 online influencers support to create new entertainment content — including podcasts, video series, meet-ups and albums — with a focus on mobile and social media. AT&T has already signed YouTube star Grace Helbig, travel duo Damon and Jo, Instagram comedian Brandon Armstrong, Snapchat star Shaun McBride, magician Collins Key and musicians Us The Duo. Continue reading AT&T and Fullscreen Tap Social Influencers for New Initiative

Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Twitter hasn’t kept up with other social media platforms with advertising offerings, say some critics, but newly reappointed chief executive Jack Dorsey hopes to buoy the company’s fortunes with an array of new video advertising products. One of Twitter’s major advantages from the advertiser’s point of view is its emphasis on international, national and local live events. Whether Dorsey’s bid to curry favor among advertisers works to appease Wall Street, however, remains to be seen. Continue reading Twitter Expands Video Ad Tools with Generous Revenue Share

YouTube multichannel network Fullscreen plans to roll out a subscription video service that will feature original and licensed programming including series, documentaries and feature length movies. While pricing and other specifics have yet to be released, the SVOD service is expected to launch in the next few months. “We think there’s an underserved audience out there,” said Fullscreen CEO George Strompolos at Variety’s Entertainment & Technology Summit. “We want to create a premium video environment where the best work can be made by Fullscreen and other studios.” Continue reading Fullscreen Planning SVOD Service to Target Youth Audiences

Now that Facebook has become a major player in video, the social media company finds itself tackling new issues: piracy and policing of content. The latter became an issue within minutes after a gunman killed two journalists on live TV; the gunman posted his video on Facebook (and Twitter), which went viral. Content owners are also irate that Facebook has been slow in working to prevent copyrighted videos from being reposted by third parties. Now that Facebook admits it has a problem, the work to fix it begins. Continue reading Facebook Video Raises Offensive Content, Piracy Concerns