Drones are a booming industry sector. Gartner Research says global drones sales in 2016 bumped up 60 percent to 2.2 million, with revenue growing 36 percent to $4.5 billion. The Consumer Technology Association reports that hobbyists in the U.S. purchased 2.4 million drones in 2016, compared to 1.1 million in 2015. But it isn’t easy to nail down sales numbers for drones, given that the definition for what constitutes a drone varies. Gartner calls an aircraft that can connect to the Internet a drone, a “conservative” definition.  Continue reading Sales of DJI Drones Are Going Sky-High as Market Takes Off

Some of the world’s biggest technology companies — namely, Amazon, Microsoft and Google — are investing in massive data centers, dubbed hyperscale computing, to better provide services in the cloud. In that vein, Amazon just announced that it will open an immense network of data centers in Stockholm next year. According to company filings, the three companies spent $31.54 billion in 2016 alone in capital expenditures and leases, in major part linked to improving cloud offerings, which increased 22 percent from 2015. Continue reading Tech Companies Plan to Open Major Data Centers Worldwide

In response to pressure from advertisers unhappy with placement of their commercials before extremist group videos on YouTube, Google apologized and explained it would simplify the tools that help advertisers control where online ads appear. The British unit of French advertising firm Havas, the U.K. government, and Marks & Spencer Group are among those that suspended their ads on YouTube and the Google Display Network. Matt Brittin, Google’s president for Europe, Middle East and Africa, “said he would step up enforcement and review policies to make sure ads don’t inadvertently appear near inappropriate videos,” according to The Wall Street Journal. “He said Google wanted to be careful with how it did so because some advertisers, such as news organizations, might want to place ads alongside controversial content.” Continue reading Google Plans to Simplify Advertiser Controls for YouTube Video

At the opening of the Mobile World Congress in Barcelona yesterday, Netflix chief executive Reed Hastings gave a keynote address, indicative of the importance of his company’s many international partnerships with cellphone and cable operators. As a result of those relationships, Netflix is able to build out its subscriber base without much advertising and more readily enter new markets. Hastings’ appearance in Barcelona jibes with the company’s stated goal of focusing on subscribers outside the U.S. Continue reading Netflix Foreign Sales Catching Up to North American Revenue

While U.S. networks primarily repost their broadcast television shows online, European broadcasters are taking a different approach by producing short-form Web series that are created specifically for mobile viewing. The new shows are a way for broadcasters to compete with the growing popularity of Netflix and Amazon, while creating a new revenue stream as mobile advertising sales are expected to surge 82 percent in the next two years. The ads for these shows are often targeted at younger audiences who are more likely to be watching on the go. Continue reading European Broadcasters Create Web Videos for Young Viewers

Google and Facebook are improving their efforts to put an end to fake news, especially in light of looming elections in Europe. First Draft News, which is financially supported by Google, has engaged Le Monde and Agence France-Presse, among 15 French news outlets in a new program, CrossCheck, to verify online content in the lead-up to France’s April presidential election. Google reports that a similar program is “under discussion” for Germany, which will hold federal parliamentary elections in September. Continue reading Google, Facebook Take Steps to Combat Fake News in Europe

Despite shifts in music consumption involving streaming services, Internet radio, digital downloads and more, many consumers are still purchasing CDs. However, the revenue does not always reach the artists and labels responsible for the music, since piracy is running rampant in the form of counterfeit CDs offered through online retailers such as Amazon. Counterfeits are becoming increasingly difficult to distinguish from the official versions. While CD sales represented a mere 13 percent of revenue for U.S. labels the first half of this year, they accounted for almost 40 percent of global revenue for the recording industry last year. Continue reading Music Industry Contends with Major Uptick in Counterfeit CDs

According to World TV Production Report 2016, over-the-top services including Amazon and Netflix now rank with traditional media sources as TV titans. The report notes that, combined, Netflix and Amazon spent $7.3 billion in 2015 on programming, as much as the country of Germany. The only media outlets to best Amazon and Netflix in terms of production investments are Disney (at $11.84 billion) and NBC (at $10.27 billion). The new status reflects a boost in online series production, from 13 in 2013 to 20 in 2014 and then 41 in 2015. Continue reading Netflix, Amazon Spending More on Original Series Production

The California Department of Motor Vehicles issued permits to French auto company Valeo North America and the privately held Wheego Electric Cars to test a single autonomous vehicle with up to four operators on public roads. Another company receiving a permit was Cruise Automation, which was then acquired by General Motors for $1 billion. So far, Alphabet’s Google has driven 2 million miles in autonomous vehicles on public roads. Permits are a marker of which companies are moving forward in the new field. Continue reading Valeo, Wheego to Test Autonomous Cars on California Roads

Major American tech companies are building multiple data centers in Europe, with the end goal of dominating the cloud computing market there. The leading provider, Amazon Web Services, will soon open data centers in France and Britain. The second largest cloud computing provider, Microsoft reports it has spent $1 billion in the last year on data centers, for a total expenditure of $3 billion since 2005. Google, already in Belgium and Finland, will complete a new expansive data center in the Netherlands by the end of 2016. Continue reading U.S. Cloud Computing Titans Invest in European Data Centers

A Falcon 9 rocket designed by Elon Musk’s SpaceX exploded during a prelaunch test at Cape Canaveral yesterday, destroying a satellite and its payload that was scheduled to launch into orbit on Saturday. The accident marks a setback for Facebook’s effort to bring Internet access to the world. The satellite was a joint venture between the social giant and France’s Eutelsat Communications, part of Facebook’s Internet.org initiative to help get unconnected people online and lower the cost of Internet access. This particular satellite would have reached more than a dozen countries in sub-Saharan Africa. Continue reading Rocket Explosion is a Setback for Facebook’s Internet Program

At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

British voters cast their ballots yesterday regarding the United Kingdom’s Brexit referendum, and surprising to many, the country has opted to exit the European Union. Shortly after the results were announced, British Prime Minister David Cameron announced he would resign his position later this year, while leaders in Northern Ireland and Scotland have indicated they will seek independence referendums in order to reenter the EU. The immediate response has been a dramatic ripple effect in markets worldwide with expectations for future uncertainty and potential crises. The tech industry, which often benefits from the EU’s liberal trade and economic policies, will likely be impacted. Continue reading Global Markets React to UK’s Decision to Exit European Union

Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers

SimilarWeb examined the amount of time Android users in nine countries spent on social apps Facebook, Instagram, Twitter and Snapchat during the first three months of 2016 and found that there has been a year-over-year decline. Facebook-owned Instagram saw the most significant drop of 23.7 percent (36.2 percent in the U.S.), followed by Twitter and Snapchat. Facebook was down 8 percent overall, 6.7 percent in the U.S. However, Facebook users in the U.S. spend a daily average of more than 45 minutes with the app. “Meanwhile, Facebook’s messaging apps — WhatsApp and Messenger — increased installs, up 15 percent and two percent respectively,” notes CNBC. Continue reading Android Users Are Spending Less Time with Social Media Apps