Virtual reality is poised as the next revolution in storytelling, and the creators of VR content are not picking the easy stories. For example, Vice News is using VR to cover the New York Million March, a demonstration in which 25,000 people protested police violence. The United Nations’ campaign to raise awareness of vulnerable communities includes a VR film that follows the plight of 12-year-old Syrian refugee. Both the news report and the film are available on the VRSE platform, which makes such stories readily accessible.  Continue reading New VR Content Shows the Future of News and Documentaries

Theater chain AMC has partnered with MoviePass, a company that charges moviegoers a subscription fee to attend movie screenings at participating theaters (up to one film per day for a monthly fee). Subscribers will have the option to pay $35 for standard screenings or a $45 premium fee for access to IMAX and 3D features. AMC announced the partnership with MoviePass shortly after reports from Nielsen showed that attendance for young moviegoers continued to drop this year.  Continue reading AMC Teams with MoviePass to Get Millennials Back in Theaters

Fox Searchlight has produced a virtual reality experience to promote the film “Wild” starring Reese Witherspoon. The three-minute, 360-degree sequence features Witherspoon as her character in the film as she takes a break from a hike in the woods. Fox Searchlight is planning on showing “Wild – The Experience” at the Consumer Electronics Show and the Sundance Film Festival next month. The immersive experience is compatible with Samsung’s Gear VR. Continue reading Reese Witherspoon Stars in ‘Wild’ Experience for the Gear VR

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects

Mobile shopping just got even easier thanks to a new app called TheTake, which enables users to find the products they have been eyeing from their favorite movies. TheTake launched last week with a database of scenes from more than 100 movie titles. The app uses audio and image recognition technology to identify the products in a scene and gives users related links to retail stores that sell the items. The app may leverage the growing trend that shows mobile shopping sales are on the rise. Continue reading TheTake: App Helps Users Identify and Buy Products in Movies

A study recently published in the Journal of Communication found that no significant association exists between media violence consumption and societal violence. Researcher Christopher Ferguson of Stetson University conducted two studies, one which compared movie violence and homicide, and the second which focused on video game violence and youth violence rates. The findings point to an increase in media violence, but not a correlating increase in real-life violence. Continue reading Study Shows Media Violence Not Linked to Societal Violence

Speaking at MIPCOM this week, Netflix Chief Content Officer Ted Sarandos said his company is going to modernize the distribution model of movies. The online streaming video service has new film deals in the works, including a sequel to “Crouching Tiger, Hidden Dragon,” and a four-picture agreement with Adam Sandler. Netflix’s original films will have a day-and-date release, so that viewers can have the option of watching the movie in theaters, buying the DVD, or streaming it on demand beginning the same day. Continue reading MIPCOM: Netflix Pushing Day-and-Date Releases for Movies

Mobile game maker SGN and 20th Century Fox released “Book of Life: Sugar Smash,” a companion mobile game for Fox’s new animated film. The two companies are sharing revenue from the game’s in-app purchases, which could translate to long-term revenue and marketing for both businesses. This revenue-sharing deal could also become a new model of partnership for future gaming and film companies. “Book of Life: Sugar Smash” is a free game available for iOS and soon Android. Continue reading SGN Releases Mobile Game for Fox’s New ‘Book of Life’ Movie

Christopher Nolan fans and moviegoers interested in the upcoming “Interstellar” can get a sneak peek at the galactic world through a 3D virtual reality experience. Participants will get a chance to wear Oculus Rift headsets and virtually explore the film’s spacecraft, which took two months for the team at Framestore to recreate. The Oculus Rift Interstellar Experience is hitting select AMC IMAX theaters in New York, Houston, Los Angeles and Washington, D.C. before the film opens November 7. Continue reading Oculus Rift Interstellar Experience Coming to IMAX Theaters

After negotiations with the Motion Picture Association of America, the Federal Aviation Administration has decided to grant permission for six film production companies to use small unmanned aircraft to shoot movies and television shows. The drones can only be flown within sight on closed sets by certified drone operators after notifying the FAA. The exemptions for production companies are only an interim measure while the FAA continues to write more comprehensive rules. Continue reading FAA Relaxes Restrictions on Drones for Film and TV Production

BuzzFeed, which currently draws more than 150 million average monthly viewers, wants to become known for more than its numbered lists popular with Web surfers. To achieve this goal, the startup just closed a $50 million investment from Silicon Valley VC firm Andreessen Horowitz. The investment will be used to develop new content sections for the site, create an in-house incubator for new technologies, and put more resources toward its LA-based video arm, BuzzFeed Motion Pictures. Continue reading BuzzFeed is Using Investment to Test a Host of New Features

A coalition of Hollywood studios is reportedly close to a deal that will help keep Eastman Kodak in the business of manufacturing film stock, despite the entertainment industry’s move to digital production. Prior to the studios’ promise to keep purchasing film, Kodak was considering closing its manufacturing facility in Rochester, New York. Quentin Tarantino, Christopher Nolan, Judd Apatow and J.J. Abrams were among the notable filmmakers who reportedly lobbied studio heads to save film. Continue reading Filmmakers Lobby Hollywood Studios to Help Save Kodak Film

Nielsen and Twitter teamed up to study how consumers decide to go see a movie, and they found that Twitter played a major role in that decision. About 87 percent of surveyed moviegoers said that Twitter influenced their choice of movie and 47 percent said that they saw a movie based on recommendations from family or friends on Twitter. The survey also found that in general, 62 percent of moviegoers use the Internet or mobile apps to look up films before their theatrical release. Continue reading Survey Finds the Twitter Buzz Around Movies Has Real Impact

Dealflicks is a company that offers movie and concession discounts in order to fill the empty seats in movie theaters. According to Dealflicks, about 88 percent of seats remain empty on average. The company is partnering with movie theaters to help attract consumers through special deals. Dealflicks has already raised $1.7 million in seed funding in order to offer these discounts through its mobile app. Meanwhile, over 400 theaters have partnered with the company.

Continue reading Dealflicks Partners with Movie Theaters to Offer Special Deals