Meta Verified Subscriptions Coming for Facebook, Instagram

Meta Platforms is introducing a subscription bundle called Meta Verified that allows Facebook and Instagram users to authenticate their online identities. “We want to make it easier for people, especially creators, to establish a presence so they can focus on building their communities,” the company said in introducing the feature, which costs $11.99 a month for PC and Android users and $14.99 per month on Apple devices. “We’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable,” with the rest of the world to follow, Meta said. The news follows a similar move by Twitter with its subscription features. Continue reading Meta Verified Subscriptions Coming for Facebook, Instagram

Instagram Will End Live-Stream Shopping and Focus on Ads

Instagram will cease allowing product tags for live-stream shopping in the U.S. as of March 16, a functionality that has been available to creators and businesses since 2020. Although live-stream shopping is popular and profitable in Asian markets, it has been slow to take hold in the U.S. and Europe. Instagram says users will still be able to set up shops and leverage shopping opportunities across their feeds, stories and Reels, just not in live broadcasts. The company will “continue to invest in shopping experiences,” focusing on those “that provide the most value to our users.” Continue reading Instagram Will End Live-Stream Shopping and Focus on Ads

Disinformation Rising on Social Platforms as Policing Wanes

Social media companies appear to be reducing efforts to combat misinformation at a time when the capabilities to foist false narratives is reaching new levels of sophistication. As a result of staff cuts at Alphabet, Google’s YouTube subsidiary is reportedly left with one person overseeing worldwide misinformation policy. Twitter eliminated its safety and trust division, while Meta also made changes to its disinformation filtering. Meanwhile, The Guardian has unearthed Israeli misinformation contractors operating under the name “Team Jorge” that says it manipulated more than 30 presidential elections worldwide. Continue reading Disinformation Rising on Social Platforms as Policing Wanes

Zuckerberg Reveals 2023 ‘Year of Efficiency’ Mantra for Meta

Belt-tightening has paid off in a big way at Meta Platforms, whose stock rocketed by as much as 19 percent due to a combination of “improving conditions” and news of a $40 billion buyback plan. The company forecast Q1 revenue of as much as $28.5 billion — which is more than first quarter earnings in 2021, right before a change in Apple’s privacy rules detrimentally impacted ad-reliant social platforms. In Q4, Meta reported its third consecutive quarter of declining sales but still amassed a net profit of $4.7 billion on revenue of $32.2 billion, down 4.5 percent year-over-year. Continue reading Zuckerberg Reveals 2023 ‘Year of Efficiency’ Mantra for Meta

Instagram Creators Launch Artifact, Called a ‘TikTok for Text’

Instagram co-founders Kevin Systrom and Mike Krieger are back with a personalized news feed called Artifact that that uses artificial intelligence to pattern users’ interests and the friends that most likely want to discuss them with you. The new app — whose name combines articles, facts and artificial intelligence — opened a public waiting list this week and is available on iOS and Android. The Verge calls it “TikTok for text,” adding that “you might also call it Google Reader reborn as a mobile app or maybe even a surprise attack on Twitter.” Continue reading Instagram Creators Launch Artifact, Called a ‘TikTok for Text’

BuzzFeed Eyes a Future Collaborating with Meta and OpenAI

BuzzFeed stock jumped last week as news of collaborative efforts with Meta Platforms and OpenAI began circulating. The New York-based digital media firm famous for viral content said it is using OpenAI’s artificial intelligence to enhance lists, quizzes and other content. Meanwhile, a 2022 deal valued at close to $10 million with Meta Platforms is seeing results as BuzzFeed trains creators to expand their online presence and generate content for Meta’s social platforms, including Facebook and Instagram. BuzzFeed shares, which were trading at under $1 through January, rose to $3.87 in after-hours trading on Friday. Continue reading BuzzFeed Eyes a Future Collaborating with Meta and OpenAI

China and U.S. to Carry TikTok State-Controlled Media Labels

In a move to heighten transparency, TikTok will begin using its “state-controlled media” label in more than 40 new territories, including China and the U.S. Launched as a pilot program last year, the program identifies videos produced under government influence. Conceding there is no one-size-fits-all definition, TikTok says it considers media “state-controlled” when “there is evidence of clear editorial control and decision-making by members of the state.” The label was launched after Russia’s 2022 invasion of Ukraine, flagging state-controlled media in those countries and Belarus. Russian outlets TASS, Sputnik and the English-language RT are among those labeled. Continue reading China and U.S. to Carry TikTok State-Controlled Media Labels

CES: Podcasting Industry Evolves as Listenership Skyrockets

Actor and director LeVar Burton, the multi-award-winning host of PBS’ “Reading Rainbow,” has more recently made a prominent name for himself as a podcaster, with 25 million downloads of his “LeVar Burton Reads,” which features storytelling. During a CES panel on “SXM Media: The Evolution of the Podcast Industry,” moderated by SiriusXM vice president and global head of revenue partnerships Kelli Hurley, Burton and two other panelists described the factors that have made podcasting such a dynamic industry sector, for creators and audiences. For Burton, having creative control was key. Continue reading CES: Podcasting Industry Evolves as Listenership Skyrockets

Meta $725M Cambridge Analytica Settlement Moves Forward

Meta Platforms has agreed to pay $725 million to settle a 2018 class action lawsuit initiated by Facebook users who said their personal data was breached in an incident involving UK-based political consultancy Cambridge Analytica. The proposed amount would reportedly be the largest settlement in a U.S. data privacy class action. Although Meta is not admitting to any wrongdoing as part of the settlement, the firm says it has over the past three years “revamped” its approach to privacy. Lawyers for the plaintiffs called the proposal a “historic settlement” that will provide meaningful relief in a “complex and novel” case. Continue reading Meta $725M Cambridge Analytica Settlement Moves Forward

Digital Ad Share for Meta, Alphabet to Drop Below 50 Percent

Insider Intelligence forecasts that 2023 will mark the first time since 2014 that the combined digital advertising market share for Meta Platforms and Alphabet will fall below 50 percent, indicating erosion of their “duopoly.” Projection of a 2.5 percent drop due to increased competition from rivals including Amazon, Apple, TikTok and Microsoft will put the pair at a projected 48.4 percent this year, according to the research group. While the trajectory is likely to garner negative media and investor attention, it is a plus from the perspective of fending off global antitrust attacks. Continue reading Digital Ad Share for Meta, Alphabet to Drop Below 50 Percent

EU Pushes Its Antitrust Case Against Facebook Marketplace

The European Commission has formed a “preliminary view” that Meta Platforms has breached EU antitrust law by manipulating competition in the online classified advertising markets on Facebook and Instagram. The Commission took particular umbrage with the bundling of Meta’s Facebook with access to Facebook Marketplace, which allows users to buy and sell items. Meta could face a fine as high as $11.8 billion if the allegations of self-dealing prove true. The Commission also claims Meta is imposing unfair conditions on Marketplace competitors for its own benefit. Continue reading EU Pushes Its Antitrust Case Against Facebook Marketplace

Magazine App Flipboard Makes a Push for Social Interactivity

Magazine reading app Flipboard is aiming to relocate some of the online discussion taking place on Twitter to its own platform. Users — which Flipboard calls “curators” — can “write new notes and start conversations” within their magazines, a move to give content creators “more ways to connect with their followers on Flipboard.” Now, curators who open any of the magazines they manage will find in the navigation bar a new “Create” icon they can click to create a note. “Use notes to write messages to your followers, ask them questions or even welcome new readers,” Flipboard suggests. Continue reading Magazine App Flipboard Makes a Push for Social Interactivity

Meta Closes Its Connectivity Unit, Reassigns Responsibilities

Meta Platforms has shuttered its Connectivity division, which focused on areas including subsea cabling. The group’s functions will be divided among two other company units, Infrastructure and Central Products. Launched in 2013 as Facebook Connectivity, the business group developed connectivity technologies, concentrating on innovations like solar-powered drones, low-Earth orbit satellites and fiber-laying robots to expand the footprint of the company’s social platforms and other services. In 2021, it is estimated that more than 300 million people were able to access faster Internet services as a result of Meta Connectivity initiatives. Continue reading Meta Closes Its Connectivity Unit, Reassigns Responsibilities

Meta and Alphabet on the Frontlines of Big Tech News Battle

Big Tech’s battle with news publishers has moved to the U.S. where Congress is considering legislation to help publishers collectively negotiate compensation from social media sites disseminating their copyrighted content. Meta Platforms reacted strongly to the bill, called the Journalism Competition and Preservation Act. “If Congress passes an ill-considered journalism bill as part of national security legislation, we will be forced to consider removing news from our platform altogether rather than submit to government mandated negotiations that unfairly disregard any value we provide to news outlets through increased traffic and subscriptions,” the company tweeted. Continue reading Meta and Alphabet on the Frontlines of Big Tech News Battle

Apple Registers xrOS, Likely to Power Mixed Reality Headset

Apple has reportedly registered the name xrOS in association with its upcoming extended reality eyewear, expected to be released in 2023. The xrOS moniker represents a switch from another operating system’s name, realityOS, that had been used internally with regard to the device. Whatever the new system is eventually called, the highly anticipated gear will be Apple’s first major debut in a new product category since the Apple Watch was introduced in 2015. Apple’s wearables division contributed more than $41 billion to the company’s bottom line in the last fiscal year, accounting for about 10 percent of its overall sales revenue. Continue reading Apple Registers xrOS, Likely to Power Mixed Reality Headset