Publishers Retool Strategies for Distributing Content Online

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

Facebook Developing Two Wireless Virtual Reality Headsets

Facebook will debut a cheaper wireless version of its Oculus Rift VR headset in another attempt to bring virtual reality to the masses. The current Oculus Rift costs $400 and must be paired to a $1,000 computer to work properly, whereas Samsung’s Gear VR goes for $130. The new Oculus headset from Facebook, which will sell for a mid-range price of about $200, will also not need to be hooked up to a PC or smartphone. The headset, expected to release in 2018, is aimed at gaming, video and social networking. Continue reading Facebook Developing Two Wireless Virtual Reality Headsets

Apple to Open New Data Center in China With Local Partner

Apple will open its first data center in southwest China, in response to a new Chinese law that requires companies to store data within its borders. The data center, which will be operated in partnership with a local data management company, is part of a $1 billion investment Apple will make in the Guizhou province. Amazon, Facebook and Microsoft have built data centers in Germany, France and the Netherlands among other countries for technical reasons and in response to security concerns of governments and customers. Continue reading Apple to Open New Data Center in China With Local Partner

Facebook Vies With YouTube for Digital Influencer Content

YouTube is where 1.5 billion people go every month to watch videos for more than an hour a day, and influencers such as brothers Jake Paul and Logan Paul have millions of followers and draw in lots of digital ads. Facebook makes it easier for videos to go viral, but hasn’t had much success in getting viewers to watch videos for more than a few minutes. In an effort to do so, Facebook has turned to live sports, making its own programs and a handful of stars who crave Facebook’s enormous reach more than YouTube’s monetization. Continue reading Facebook Vies With YouTube for Digital Influencer Content

Facebook Introduces Live Video Broadcasting to Social VR

Facebook is ramping up its social VR efforts through live video streaming. “Users of Facebook Spaces, the social hangout in virtual reality that the company launched earlier this year, can now broadcast via Facebook Live,” reports Variety. “The new feature essentially allows Spaces users to host a kind of virtual reality talk show, and stream it to all of their followers, even if those audiences are tuning in with a mobile phone or a desktop browser.” Slate will be the first to use the new feature to produce a weekly live show. Continue reading Facebook Introduces Live Video Broadcasting to Social VR

News Media Unite for Collective Bargaining with Tech Titans

The difficult relationship between Google and Facebook and traditional journalism outlets is based on the fact that the former has control over digital advertising and distribution, disempowering the latter. Now, the News Media Alliance, that industry’s main trade group, is working to win collective bargaining rights with the digital titans they are forced to depend on, asking Congress for a limited antitrust exemption to do so. Experts give the effort long-shot odds, but news media industry is determined to proceed. Continue reading News Media Unite for Collective Bargaining with Tech Titans

Internet Firms Rally Users to Oppose the End of Net Neutrality

Internet companies, large and small, will begin to rally their users to join a “day of action” online protest against the demise of net neutrality. Many of these same Internet companies fought hard for these same net neutrality rules, instituted in 2015. FCC chairman Ajit Pai has said he supports an open Internet but that the Obama-era rules are too “heavy handed.” Net neutrality prevents large service providers from slowing down the Internet offerings, including media such as movies and music, of their rivals. Continue reading Internet Firms Rally Users to Oppose the End of Net Neutrality

Facebook Offers New Price Reduction for Oculus Rift Bundle

For the second time this year, Facebook is hoping to jumpstart sales of its Oculus Rift VR headset with a price reduction. Facebook’s Oculus VR unit will offer the Rift, Oculus Touch motion controllers, seven VR games and more as a $399 bundle over the next six weeks. The bundle was earlier offered for $598, which was $200 less than the combined launch prices. According to Jason Rubin, head of content at Oculus, the new bundle price is meant to leverage the increased number of apps and games available for the Rift (700+ today, compared to 400 in March). Continue reading Facebook Offers New Price Reduction for Oculus Rift Bundle

Facebook Announces its ‘Find Wi-Fi’ Feature Is Going Global

Facebook wants to help mobile consumers locate accessible Wi-Fi networks by expanding its “Find Wi-Fi” option, initially launched last year on iOS in select countries. Facebook announced that the feature would be made available worldwide on both iOS and Android devices to help users find public Wi-Fi networks, useful when traveling or in areas where cellular data is scarce. This could help Facebook’s “2 billion monthly users stay connected to the network and spend more time in its app — something that directly impacts Facebook’s bottom line,” notes TechCrunch, and “the tool also serves as another way to discover local businesses” as a possible alternative to Google Maps. The feature can be found under the “More” tab in the Facebook app. Continue reading Facebook Announces its ‘Find Wi-Fi’ Feature Is Going Global

Hollywood Fights ‘Legal’ Software to Stream Pirated Content

CorkyTV pitches its service as “Free TV For Life!” The easy-to-use software, offered by Corky Stanton for sale on Amazon Fire sticks and other streaming devices costing up to $300, lets users stream TV shows and movies from dubious websites. Stanton claims the software is completely legal, placing the responsibility on the user. He represents a new kind of entrepreneur that is raising concern in Hollywood as the entertainment industry continues to battle piracy and copyright infringement. Continue reading Hollywood Fights ‘Legal’ Software to Stream Pirated Content

Palmer Luckey Backs VR Tool to Run Oculus Games on Vive

CrossVR’s campaign on crowdfunding site Patreon intends to raise money to fund the ongoing development of Revive, a so-called hack that allows HTC Vive users to play content that is exclusive to Oculus and not released on Steam. Now, Oculus Rift inventor and co-founder of Oculus VR Palmer Luckey reportedly pledged $2,000 per month to support the CrossVR effort. Luckey left Facebook (which acquired Oculus) in March, the aftermath of a legal battle over the VR technology. The PR team for Oculus has already stated that it doesn’t condone Revive. Continue reading Palmer Luckey Backs VR Tool to Run Oculus Games on Vive

Ad Trade Group Launches New Tool to Blacklist Piracy Apps

Trustworthy Accountability Group (TAG), an advertising industry alliance, has introduced a tool that will track apps promoting piracy, to alert advertisers not to run ads on such apps. The blacklist, which currently lists 8,000 violators, will be continuously updated with mobile apps that enable dissemination of pirated content, including music, movies, TV shows and games. TAG members and other organizations will help with the continual update. The MPAA and the Recording Industry Association of America both support TAG’s effort. Continue reading Ad Trade Group Launches New Tool to Blacklist Piracy Apps

Facebook, Fox Sports Partner to Live Stream UEFA Soccer

Facebook will begin to live-stream more than a dozen UEFA Champions League soccer matches in September via a partnership with Fox Sports. The deal includes double-headers during the group stage, four round of 16 games and four quarterfinal matches. With the Champions League, Facebook adds a high-profile event to its growing lineup of live sports. The social giant is betting that live sports, which draw viewers to comment on social media platforms, will also be appealing to advertisers. Twitter, for example, has already committed to all-day live video programming. Continue reading Facebook, Fox Sports Partner to Live Stream UEFA Soccer

Google Debuts YouTube Shared Viewing App For iOS Users

Google’s Uptime app, that lets users watch YouTube videos in real time with friends, is now freely available to iOS users following its invite-only limited beta test. The beta, which started in March, was updated a few times, adding the ability to play and share music videos, as well as connect to Facebook to find friends to watch videos with. Users can also chat, leave comments and place emoji on top of the video. A replay of a shared video will include the ability to see comments at the time in the video they were made. Continue reading Google Debuts YouTube Shared Viewing App For iOS Users

Facebook Reaches New Milestone of 2 Billion Monthly Users

Social media giant Facebook announced it now has 2 billion monthly active users. The new milestone comes five years after reaching 1 billion users, and 13 years after Mark Zuckerberg first launched the platform. According to TechCrunch, Facebook leads social apps based on number of logged-in users, “above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million.” Facebook’s WhatsApp and Messenger each have 1.2 billion users, while its Instagram photo-sharing app recently exceeded 700 million. Continue reading Facebook Reaches New Milestone of 2 Billion Monthly Users

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