Congress Makes a Move to Change New Internet Privacy Rules

The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Continue reading Congress Makes a Move to Change New Internet Privacy Rules

Facebook Tests Trans-Atlantic Data Transmission, Sets Record

Facebook engineers tested the transmission of information across a trans-Atlantic-Internet cable, claiming they set a record by pushing two-and-a-half-times more data than current methods. The test was based on hardware designed by the Nokia-owned R&D facility Bell Labs, and relied on optical fiber Facebook owns inside the America Europe Connect (AEC) undersea cable that spans from New York to Ireland. Facebook’s test is part of a trend whereby Internet companies, rather than infrastructure firms, are driving the evolution of the Internet. Continue reading Facebook Tests Trans-Atlantic Data Transmission, Sets Record

Facebook Takes its Next Step in Becoming Broadcast Platform

Facebook is taking on Amazon’s Twitch and the growing list of video competitors with new expanded live streaming features. “Users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer,” reports TechCrunch. While mobile remains a focus for Facebook, desktop users can now broadcast straight to News Feeds and include graphics, titles and other overlays. “Opening up on desktop takes Facebook Live beyond Twitter and Periscope’s options, and brings it into competition with longer-running services like YouTube, Ustream and Livestream.” Continue reading Facebook Takes its Next Step in Becoming Broadcast Platform

Pinterest, Targeting $500 in Revenue, Could Be Prepping IPO

Pinterest, now in its third full year earning selling ads, is targeting more than $500 million in revenue this year. The company earned $100 million in revenue in 2015 and $300 million last year. Some close to Pinterest say the company is gearing up for an eventual IPO. “The company hired its first CFO, Todd Morgenfeld, from Twitter back in October, and has Facebook’s former monetization director, Tim Kendall, overseeing all of Pinterest’s revenue efforts, among other things,” reports Recode. Those close to the company suggest that if Snap “can fetch a valuation north of $20 billion on the public markets, Pinterest is in good shape to do something similar.” Continue reading Pinterest, Targeting $500 in Revenue, Could Be Prepping IPO

Source Says Twitter Will Launch its New Live Video API Today

As Twitter readies its first original content presentation for the Digital NewFronts in May, the company is reportedly launching a live video API today designed to help media publishers post live video broadcasts via the social platform. Twitter’s offering is expected to be similar to the Facebook Live API launched last year. “The API will let companies hook up professional broadcasting and video editing equipment to Twitter with more powerful integrations than Twitter’s existing Periscope Producer feature,” explains TechCrunch. “Telestream, Wirecast, and Livestream Switcher are amongst the API partners that will help publishers use the API.” Continue reading Source Says Twitter Will Launch its New Live Video API Today

The Rise of Specialized Computing and New Era of Chip Design

Moore’s Law, which states that the number of transistors in a chip doubles approximately every two years, is sputtering to an end. As a result, an increasing number of companies are relying on specialized computing, which transforms software tasks into silicon chips rather than relying on CPUs. This key technology is behind two recent developments: Intel’s acquisition of Israeli startup Mobileye, which produces chips and software for autonomous vehicles, and Nvidia’s latest iteration of a system to speed up machine learning. Continue reading The Rise of Specialized Computing and New Era of Chip Design

Dolby Uses Biosensors to Research Media’s Impact on Viewers

Dolby Laboratories, known for its proprietary high-dynamic range technology, is conducting research on how media impacts human beings. The biophysical lab, run by chief scientist Poppy Crum, was established in 2015, growing out of research begun in 2012 to better understand human reactions to audio and video. In addition to aiming thermal cameras at them, the subjects wear a 64-channel EEG cap measuring electrical activity in the brain, heart rate and galvanic skin response trackers and a pulse oximeter. Continue reading Dolby Uses Biosensors to Research Media’s Impact on Viewers

Google Share of Search Ad Market to Hit 80 Percent by 2018

According to a new eMarketer report, Google’s share of the online search advertising market could exceed 80 percent by 2019, as it outpaces other search companies including Microsoft, Yahoo, Yelp and AOL. Last year, Google’s share of the ad market reached 75.8 percent ($24.6 billion in revenue). The company’s share is expected to reach 80 percent by 2018 and 80.2 percent the following year. The eMarketer projections include advertising on desktop and laptop PCs, mobile phones, tablets and other Internet-connected devices. Continue reading Google Share of Search Ad Market to Hit 80 Percent by 2018

Twitter Live-Streaming eSports Competitions, Related Content

Twitter has added eSports to its growing list of live-streaming pursuits. The social-networking company plans to broadcast more than 1,500 hours of gaming competitions this year. Twitter is working with eSports organizer ESL (originally Electronic Sports League) and game festival organizer DreamHack, both owned by Sweden-based Modern Times Group. The live streams include coverage of globally popular games such as “StarCraft” and “League of Legends,” in addition to sponsored highlight packages and traditional advertising. Twitter is also broadcasting an exclusive weekly highlight program. Continue reading Twitter Live-Streaming eSports Competitions, Related Content

Facebook Signs Exclusive Streaming Deal with MLS, Univision

As part of Facebook’s strategy to expand its video business, the social network is looking to stream professional sporting events. Most recently, Facebook signed an agreement with Major League Soccer and Univision that will give the social platform exclusive, English-language streaming rights for a minimum of 22 regular season games in the U.S. The games will stream via Univision Deportes’ Facebook page, and the exclusive “Matchday Live” analysis shows produced by Major League Soccer will air on the MLS Facebook page. The first match-up is slated to stream this Saturday. Continue reading Facebook Signs Exclusive Streaming Deal with MLS, Univision

Native Video and Live Streaming Crucial to Facebook Strategy

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Brands Experiment with 360-Degree Video Tech on Snapchat

After making a splash on Facebook and YouTube, 360-degree videos have made their way to Snapchat. Major brands such as Chick-fil-A, Netflix and Universal Pictures have been experimenting with virtual experiences on the social platform. Universal took users on a tour of a masquerade ball from “Fifty Shades Darker,” while Netflix rolled out a 360-degree trailer for “Ultimate Beastmaster.” Michael Rucker, co-founder and COO of VR firm OmniVirt, notes that clients are seeing two to three times higher swipe-up rates when using the format. Engagement is also on an upswing, with the average user spending more than a minute with these experiences. Continue reading Brands Experiment with 360-Degree Video Tech on Snapchat

Facebook Rolls Out VR App, Vimeo Adds 360 Video Support

Facebook launched its first dedicated virtual reality app, Facebook 360, initially available only for the Samsung Gear VR mobile headset. The new app, for download via the Oculus Store, will serve as a central hub for the more than one million 360 videos and 25 million 360 photos already posted to the site. Meanwhile, Vimeo has joined competitors Facebook and YouTube in introducing support for 360-degree video content. The site now features a channel of curated 360 videos in addition to a series of tutorials designed to assist video creators with producing immersive content. Continue reading Facebook Rolls Out VR App, Vimeo Adds 360 Video Support

Facebook Data Policy Update Will Curb Surveillance of Users

Under pressure from the ACLU and other advocacy groups, Facebook announced it would not allow law enforcement and third party vendors to use its data for surveillance purposes. Facebook did not define surveillance in the update to its data policy, but police have reportedly been using the social network to track protesters and activists. In October, the ACLU published documents from startup Geofeedia that detailed how the location-based, social media analytics platform tracked protestors in Baltimore, Maryland and Ferguson, Missouri. Continue reading Facebook Data Policy Update Will Curb Surveillance of Users

Facebook Introduces Voice Recognition Tech to VR Headsets

Facebook announced the beta release of a new voice search feature for the company’s Oculus Rift and Samsung’s Gear VR. “This feature lets you perform voice searches from Oculus Home to intuitively navigate games, apps, and experiences,” explains the Oculus team, noting future plans to “add even more functionality like seeing if a friend is online or contextual commands to invite people to a play a game with you.” While VentureBeat points out the feature “won’t let you look at your friends, your notifications, your profile, your avatar, app updates that you haven’t installed, or individual settings,” the review is largely positive and envisions future applications: “The speech technology might well end up becoming a part of Facebook’s more popular services, like WhatsApp, Messenger, Instagram, and even good old Facebook itself.” Continue reading Facebook Introduces Voice Recognition Tech to VR Headsets

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