At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’

Less than a year ago, Microsoft’s Xbox unit signed two very popular streamers to its Mixer video game streaming platform: Ninja (Tyler Blevins) and Michael “Shroud” Grzesiek. But their presence didn’t build the huge global fan base for Mixer that Microsoft hoped for. It’s therefore no surprise that Microsoft is shuttering Mixer, but more surprising, perhaps, that it will partner with Facebook on its xCloud mobile game service. From July 22, visitors to Mixer will be diverted to Facebook Gaming. Continue reading Microsoft Closes Mixer and Partners with Facebook Gaming

Apple rejected Facebook Gaming’s submission to the App Store for at least the fifth time since February. Sources said that, with each rejection, Apple referred to its rules that don’t allow apps with the “main purpose” of distributing casual games. Apple’s App Store is the only officially approved venue for iPhone and iPad owners to find new games (and other programs), which generated about $15 billion in revenue last year. Microsoft president Brad Smith said antitrust regulators need to look at the practices of app stores. Continue reading Apple Rejects Facebook App, Calls for Antitrust Probe Grow

YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’

The Justice Department recommended, in a 25-page report, that lawmakers repeal portions of Section 230 of the Communications Decency Act of 1996, which has given website operators broad immunity for what people post on their services. The proposed repeal would take away that immunity, forcing social media platforms and similar sites to be responsible for the videos, words, images posted by their users, while assuring that their moderation is consistent. The DOJ’s recommendation will have to be enacted by Congress. Continue reading DOJ Favors Withdrawing Section 230’s Immunity for Big Tech

Facebook debuted a feature, first to a small group, to allow U.S. users to opt out of seeing political, electoral and social issue ads in Facebook and Instagram feeds. After months of refusing to take action on these ads, even those with lies, chief executive Mark Zuckerberg admitted that, “everyone wants to see politicians held accountable for what they say — and I know many people want us to moderate and remove more of their content.” Facebook also announced its intent to register 4 million new voters in the next few months.

Continue reading New Facebook Feature Provides Option to Avoid Political Ads

Snap is planning to compete directly with Apple, Facebook and Google by creating a complete digital platform, with an app store, expanded games service and ability for third-party developers to build augmented reality experiences with its machine-learning models. Further, Snap is permitting other apps to integrate its camera software and include businesses and users’ friends into its maps. Snapchat has grown to 229 million daily users, versus Twitter’s 166 million, but is still smaller than Instagram and Facebook. Continue reading Snapchat Aims to Compete with AR-Centric Digital Platform

In May, Facebook debuted Shops, which allows companies to set up digital stores across Facebook, WhatsApp, Messenger and Instagram, and also described its goal to develop an AI assistant to recommend products. The assistant would learn about a user’s preferences by analyzing images in his wardrobe and allow him to virtually try on clothing. Based on papers Facebook will present at the Conference on Computer Vision and Pattern Recognition 2020, it appears the company is deep in development of this assistant. Continue reading Facebook Papers Reveal Progress on AI Shopping Assistant

In May, according to App Annie, the encrypted messaging app Signal was downloaded one million times worldwide, a result of both the COVID-19 pandemic and the more recent protests over George Floyd’s death and police brutality. Sensor Tower reports that Signal currently has 32.4 million installs. Privacy advocates have always been attracted to Signal’s ability to limit the information it can give to authorities. Signal’s end-to-end encryption is considered more secure than what is offered by Facebook’s WhatsApp and Apple’s iMessage. Continue reading Use of Messaging App Signal Skyrockets During Civil Unrest

Snap inked multi-year deals for custom short-form content with Disney, NBCUniversal, ViacomCBS, the National Basketball Association and the National Football League. It released plans for original content including unscripted series, docuseries, and scripted dramas and comedies. In partnership with The Washington Post, Bloomberg and ESPN, Snap will produce “Happening Now,” a breaking news feature. It also revealed that 170+ million people use its augmented-reality tools daily, moving the technology into the mainstream. Continue reading Snap Expands AR Toolset, Announces Deals for New Content

While federal regulators are scrutinizing Amazon, Facebook and Google, the Big Tech companies are fighting to protect themselves by helping to fund a wide range of political groups that act as allies. One such group is the Connected Commerce Council (3C), a Washington-based nonprofit that describes itself as an advocate of small businesses — but also counts Amazon, Facebook and Google as “partners.” Meanwhile, the European Commission is reportedly going to levy formal antitrust charges against Amazon in the next two weeks. Continue reading Facing Increased Scrutiny, Big Tech Seeks Political Support

After weeks of demonstrations and unrest in the U.S. and abroad, Facebook chief executive Mark Zuckerberg said that, although the company has policies on handling content related to violence and civil unrest, “there may be additional policies or integrity measures to consider around discussion or threats of state use of force when a country is in this state.” The social giant will also review its policies with regard to countries with violent conflicts and civil unrest. Facebook removed almost 200 accounts linked to white supremacist groups. Continue reading Facebook Examines Content Policies, Removes Hate Groups

An Australian court ruled that newspapers and TV stations that post articles on Facebook will be considered publishers of the comments that Facebook users post, and therefore liable for them. Defendants in the original lawsuit — among them News Corp. and the Sydney Morning Herald — are considering an appeal. These two outlets noted that, “today’s decision means the media cannot share any story via Facebook without fear of being sued for comments which they did not publish and have no control over.” Continue reading Aussie Court Rules Publishers Liable for Facebook Comments

Instagram users have embedded images in their posts, believing that they were protected against copyright claims. Facebook now explains that, “while our terms allow us to grant a sub-license, we do not grant one for our embeds API.” In other words, a user who embeds someone’s Instagram post on her website has to ask the poster in advance for a separate license to the post’s images. Those who don’t could be subject to a lawsuit. Professional photographers will be able to better negotiate with publishers based on these terms. Continue reading Instagram Users Can Be Sued for Embedding Images in Posts

The Trump administration stated that it will open an investigation into digital taxes levied by foreign governments on American commerce. U.S. technology companies such as eBay and Google, among others, are most likely to be impacted. U.S. Trade Representative Robert Lighthizer will conduct the investigation into the European Union as well as Austria, Brazil, Britain, the Czech Republic, India, Indonesia, Italy, Spain and Turkey.  The investigation takes place amid ongoing global negotiations for a consensus solution. Continue reading President Orders Investigation of Foreign Taxes on U.S. Firms