The Cinema Content Creation Cloud, or C4, an open-source framework for media production using globally distributed resources, is detailed in a new white paper published today by the Entertainment Technology Center@USC. C4 enables interoperability between humans, organizations, databases, software applications, and networks, and is essential to the globally distributed workflows of media production. The framework, written by Joshua Kolden, is a product of ETC’s Project Cloud, a collaboration between studios and technology companies to address key issues as the entertainment industry migrates production into The Cloud. Continue reading ETC Publishes White Paper on C4 Cloud Production Framework

A team of leading security experts from the Hollywood studios and the Cloud Security Alliance, working with the Entertainment Technology Center’s Project Cloud, helped shape the methodology for security guidelines related to cloud-distributed media content. Recommendations were handed off to CSA and the MPAA in September 2014 — and on March 17 of this year, the MPAA released “Content Security Best Practices” to the public. This is a fundamental milestone in moving studios toward the cloud. Security will be one of several topics discussed at the next Project Cloud meeting on July 27 at the Google offices in Venice. Continue reading Security Among Topics Slated for ETC’s Project Cloud Meeting

Disney/ABC Television Group Executive VP of Global Operations and Chief Technology Officer Vince Roberts received the Bob Lambert Technology Leadership Award from the Entertainment Technology Center@USC on June 11. ETC’s Studio Technology Leaders Dinner, held at USC’s Town and Gown, brought together influential media, entertainment and technology executives from major studios and leading tech companies. The evening also featured a panel of top studio tech leaders discussing the most pressing trends, challenges and opportunities facing the entertainment industry. Continue reading ETC and the Entertainment Tech Industry Honor Vince Roberts

Last week’s Digital Hollywood Spring event at the Ritz Carlton in Marina Del Rey featured a new track: a three-day Virtual & Augmented Reality Summit. Panels and sessions covered a wide range of topics — including cameras, software solutions, sound design, workflow, file management, and more — and demonstrated just how rapidly this new art form is evolving. GoPro’s acquisition of multi-GoPro spherical stitching software company Kolor was the big news. At the same time, VR producers say they are looking for better camera and stitching solutions. Continue reading Virtual & Augmented Reality Summit Comes to Digital Hollywood

As part of its Media Management in the Cloud at NAB, the ETC held a panel discussion on cloud security, which continues to be a leading concern of M&E firms considering greater adoption of cloud technologies. The panel was composed of leading experts in cloud security from different parts of the M&E and cloud industries. Among the questions discussed: How can cloud infrastructure better ensure security? What are the most common security concerns of cloud tenants? What is the next level of emerging security standards? How is security best balanced with ease of use? Continue reading ETC Panel Discusses Cloud Security: Today, Tomorrow, Beyond

On April 15, at ETC’s Media Management in the Cloud conference held at the NAB Show, John McCoskey, EVP & CTO of the Motion Picture Association of America, and Jim Reavis, executive director of the Cloud Security Alliance, delivered the MPAA keynote updating the audience on the MPAA’s first cloud security standards, which are continuing to progress and may be launched later this year. They encouraged media industry professionals interested in cloud security to implement the CSA’s Cloud Controls Matrix. Continue reading Development of MPAA Cloud Security Standards Moves Forward

Speaking at ETC’s Media Management in the Cloud conference at NAB, Lincoln Wallen, CTO of DreamWorks Animation, described how “Cloud 2.0” gives digital graphics and animation artists extraordinary new creative freedom and power. Wallen described how this vision has already been realized in DreamWorks’ CGI movie development using in-house animation software Apollo (publicly unveiled in May 2014). The Cloud 2.0 wave Wallen champions focuses on using the cloud as an agile supercomputing resource with on-demand “Compute as a Service” scalability. Continue reading DreamWorks CTO: “Cloud 2.0” Will Transform, Empower Artists

The first day of the ETC’s special 2-day track on “Media Management in the Cloud: Advances in Content Reliability & Security” at the NAB Show kicked off with a keynote by Brian Stevens, VP cloud platforms at Google. Stevens highlighted advances in cloud technologies that enabled the great acceleration of work and innovation processes for both large and small media studios. Stevens also participated in the following discussion panel of key leaders from industry cloud tenants representing each phase of the media & entertainment content chain. Continue reading NAB 2015: ETC Conference Sessions Convene Cloud Leadership

The winners of the inaugural Best of SPROCKIT Awards have been announced at the NAB Show in Las Vegas. Five out of 30 startups showcased by SPROCKIT were chosen through voting by the trade show’s attendees. The winning companies were Fluendo (video analysis and multimedia), Psychability (big data and analytics for TV), Yottio (real-time video streaming and trafficking), ScoreStream (crowd-sourced sports information and chat), and Unruly (video ad distribution in native formats across the Open Web). Continue reading NAB 2015: Five Startups Win Best of SPROCKIT Awards in Vegas

Anyone who has worked in the visual effects industry is familiar with the enormous volume of data involved in every production and the process of bringing shots on and offline to balance workloads. Jeff Kember, a cloud solutions architect at Google and a former computer graphics supervisor, introduced a new solution, Google’s Cloud Storage Nearline — a low-cost, fast-response storage service that enables quick data backup, retrieval and access — in his vNAB Cloud Conference presentation on Visual Effects Workflows in the Cloud. Continue reading Google Cloud Storage Nearline Presented at vNAB Conference

Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

Warner Bros. exec Wendy Aylsworth has been selected by the Inter-Society for the Enhancement of Cinema Presentation to receive the prestigious Ken Mason Award, which recognizes those who have “made outstanding long-term contributions leading to the overall improvement of the motion picture experience.” Aylsworth, SVP of Technology for Warner Bros. Technical Operations, has been instrumental in steering industry standards for Digital Cinema. She will receive the award at an April 21st ceremony during CinemaCon in Las Vegas. Continue reading Wendy Aylsworth of Warner Bros. to Receive Ken Mason Award

Videos from the second session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The 4 new videos focus on media transport and security with presentations by Equinix on Just in Time On Demand Production Infrastructure; Dolby on Global Media Exchange and the Work of the ETC; Sohonet on Rapid, Secure Workflows; and Independent Security Evaluators on Hackers, Attack Anatomy & Security Trends. Continue reading vNab: Conference Videos Focus on Transport and Security

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

We recently reported that HTC partnered with Seattle-based gaming company Valve to develop Vive, a new VR headset with plans to compete with the Oculus Rift and Sony Morpheus. Valve is the developer behind Steam, the social platform for distributing and managing games. The Vive headset was unveiled at last week’s Game Developers Conference in San Francisco, and is already generating positive reviews for its tech advances, including low latency and a fast refresh rate that reduces the incidence of “Sim Sickness.” Continue reading Vive VR Headset Unveiled at Game Developers Conference