We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

The long-running legal battle between Viacom and Google over YouTube has been resolved. Viacom has been suing Google since 2007, arguing that the online video site violated copyrights. The two companies announced yesterday that they have settled out of court. Specific terms of the settlement were not disclosed, but people familiar with the matter suggest that both sides are now free to explore potential business partnerships, including the possibility of collaboration on advertising technology. Continue reading Viacom and Google Resolve Copyright Litigation Over YouTube

As the book industry struggles with plunging prices and a decrease in demand, some publishers are turning to magazines to save their businesses. At SXSW in Austin this week, San Francisco-based literary startup Plympton launched Rooster, a subscription-only online fiction service. The service is an example of the new alternative in packaging books like magazines. A similar service is Plympton’s Daily Lit, which emails customers five-minute installments of classic literature. Continue reading Online Book Subscriptions Aim to Save the Publishing Industry

Journalist and ETCentric community member Adrian Pennington published a story last week regarding the need for global UHD standards, which included comments by Pixel Power CTO Nick Wright. “The staggered introduction of Ultra HD 4K production, distribution and display equipment risks fragmenting the market, adding unnecessary cost and yet again ending any chance of fielding a single, worldwide television standard,” writes Adrian. “The issue is causing concern among many manufacturers.” Continue reading CE Manufacturers Concerned Over Lack of Global 4K Standards

The Entertainment Technology Center@USC will host “Eventually OpenStack” on Monday, March 17 in Santa Monica. The event, scheduled for 6:30-8:30 pm and open to all, will examine how open source and cloud technologies are impacting the media and entertainment industry. Presenters include Yahoo’s Sean Roberts (board director at The OpenStack Foundation), DigitalFilm Tree CTO Guillaume Aubuchon, and Steve Hallett of Symantec. For more information, contact Erik Weaver at ETC or visit the event’s registration page. Continue reading Production in the Cloud: ETC to Host OpenStack Event Next Week

Early pioneer of original online video content KoldCast TV announced last week that it is shutting down. KoldCast co-founder and CEO David S. Samuels said that the company has lost millions of dollars in its efforts to bring original serialized video to the Web. KoldCast’s production company, The Sixth Wall, will also close as the founders focus their energy on sister companies Dynamic Influence and Wild Spirit Studios, that offer production and consulting services for third parties. Continue reading Web Video Pioneer KoldCast TV Shutters After Loss of Millions

During a Q&A session at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco yesterday, HBO CEO Richard Plepler indicated that the company has considered offering a standalone version of its HBO GO service. However, the prospect of offering broadband-only distribution will depend largely on demand, and only a small percentage of subscribers currently use HBO GO. The traditional model is still working for the premium channel, which reported subscriber gains of 2 million in 2013. Continue reading HBO Chief Exec on a Standalone Version of HBO GO Service

According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming

ABC, CBS, Fox and NBC filed a 59-page brief to the Supreme Court a few weeks ago that detailed how online video startup Aereo is stealing their programming and undermining the TV business model. The filing also noted that “a ruling against Aereo would pose no threat to innovative online-distribution services such as Hulu, Netflix, and Amazon,” since those services “pay for the right to use copyrighted content.” In a Supreme Court filing yesterday, the Justice Department backed the networks in their fight with Aereo. Continue reading TV Networks Battle Aereo, Gain Support of Justice Department

Video game rental service GameFly is launching a movie rental service (currently in beta) that aims to compete with the Netflix disc-by-mail business. GameFly will offer DVD and Blu-ray discs to subscribers, with the option of renting one or two movies at a time. While Netflix has predicted that shipping costs would bring an end to its own disc-based rental service, this may not be an issue for GameFly since mail rentals remain its core business. Continue reading GameFly Will Take On Netflix with New Movie Rental Service

Disruptive content creation models and the resulting vulnerability of content assets were recurring themes at the 2014 HPA Tech Retreat last week, and the topics of discussion on the event’s last day. NSS Labs Sales Director Kari Grubin moderated a panel on “Breaking the Model” that took a look at both issues. She recounted her own “aha moment” at last year’s Tech Retreat, during an ETC panel featuring USC students talking about their media consumption patterns. Continue reading HPA Tech Retreat Wraps With a Look at “Breaking the Model”

Warner Bros. is planning to release its Kickstarter-initiated “Veronica Mars” movie, starring Kristen Bell, in 270 theaters on March 14, the same day the film will be made available to rent or purchase online. While independent studios and theaters have been experimenting with same-day releases in recent years, the move will mark the first time that a major Hollywood studio has distributed a movie theatrically and for home viewing simultaneously in the U.S. Continue reading “Veronica Mars” To Be Released in Theaters, VOD on Same Day

In what was perhaps the most forward-looking panel yet to appear onstage at the HPA Tech Retreat, a group of six professionals from across the post-production industry made the case Thursday afternoon that the future of post would be more distributed, more accessible, and very much dependent on cloud technologies. The “Virtual/Distributed Post” panel, moderated by Creative COW‘s Debra Kaufman, featured individuals working to develop and deploy technologies that break the mold of traditional post-production facilities. Continue reading HPA Tech Retreat: Panel Ponders New Era of Post Production

How to advance broadcasting to its next iteration was the topic of two sessions at the HPA Tech Retreat this week, one a panel moderated by Ericsson SVP TV Technology Matthew Goldman, and including representatives from Fox, Sinclair Broadcast Group, CBS, CBC, PBS and Cox Media Group, and, second, a discussion led by former Fox Engineering President Andy Setos, with broadcast executive Jim DeFilippis joining via Internet from the Sochi Olympics. Continue reading Execs Discuss Era of Advanced Broadcasting at HPA Retreat

Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe