Virgin Atlantic Turns to Wearable Tech for Enhanced Service

Virgin Atlantic Upper Class passengers became the first air travelers to benefit from wearable technology while flying into London Heathrow airport this week. Concierge staff has begun using Google Glass and the Sony Smartwatch to give a more personal customer service experience by greeting travelers by name and keeping them updated on their flight status. Down the line, wearable tech may even be used to track travelers’ food and beverage preferences. Continue reading Virgin Atlantic Turns to Wearable Tech for Enhanced Service

Vimeo PRO: Same Cost, More Storage and Unlimited HD Plays

Vimeo reintroduced its Vimeo PRO service this week, with several major upgrades including up to 1TB of storage and unlimited HD plays. The service is targeting professional film and video makers, offering new options at the same subscription rate it unveiled when the service was first introduced two years ago. Vimeo also announced its VIP customer service plan, FTP support and Vimeo On Demand feature for monetizing video content. Continue reading Vimeo PRO: Same Cost, More Storage and Unlimited HD Plays

Gifts Program: Facebook Replaces Physical Goods with Digital

Due to a lack of user demand, Facebook will shutter its physical gifting service that launched less than a year ago. Responding to higher customer preference, the company plans to shift its Gifts program entirely to gift cards and digital goods, since more than 80 percent of gifts sent on Facebook have been digital. The move is also likely due to the complicated delivery operation involving physical goods, including inventory tracking, fulfillment and customer service. Continue reading Gifts Program: Facebook Replaces Physical Goods with Digital

Marvel Superheroes to Appear On Tour and Disney Cruise Ship

Hero Ventures will produce “The Marvel Experience,” a $30 million attraction featuring Marvel superheroes that plans to go on tour beginning next year. The first person superhero experience will include a 4D motion ride, 3D animation, motion comics, virtual reality and holographic simulations. In related news, Disney recently announced that it will also feature a number of Marvel’s superheroes aboard its Disney Magic cruise ship as part of its Oceaneer Club for kids. Continue reading Marvel Superheroes to Appear On Tour and Disney Cruise Ship

Social Media Becoming a Popular Mechanism for Brand Feedback

  • According to two separate studies by ROI Research and MarketTools, consumers are increasingly embracing social networks as a tool to communicate directly with brands.
  • In addition to comparing prices and discussing sales and specials with friends online, 53 percent say they have provided feedback to the companies they support.
  • Additionally, 47 percent say they have used the channels to register complaints.
  • The studies suggest there is room for growth in regards to brands responding to feedback via social networks. “Listening and responding to complaints on social media also offers brands a chance to connect with customers in an additional channel, and to potentially increase customer satisfaction.”