Instagram Users Can Feature Popular Music in Their Stories

Instagram Stories, which currently touts 400 million daily users, now offers a new feature that enables users to add clips of popular songs to their photos and videos. The feature is initially available to Android and iOS users in six countries (including the U.S.), with plans to roll out to additional regions soon. Facebook’s recent deals with major and indie music labels will enable Instagram users to select up to 15 seconds of music from the likes of Bruno Mars, Cardi B, Demi Lovato and Maroon 5 to create soundtracks for each post. Continue reading Instagram Users Can Feature Popular Music in Their Stories

Super Bowl 50: Live Streaming Way Up, But Social Media Down

CBS now has the numbers to back up its assertion that live streaming of Super Bowl 50 broke records: 3.96 million unique viewers via computers, tablets, OTT devices and mobile phones, consuming more than 402 million minutes of coverage, for an average of 101 minutes each; an average per minute audience of 1.4 million consumed more than 315 million minutes. Last year, says NBC, Adobe Analytics counted more than 1.3 million people streaming the game, with an average 800,000 viewers per minute and 213 million total minutes. Continue reading Super Bowl 50: Live Streaming Way Up, But Social Media Down

Sunday’s Super Bowl Sets New Live TV and Streaming Records

Yesterday we reported that NBC Sports had announced Sunday’s matchup between the Patriots and Seahawks delivered a 49.7 overnight rating, the highest in Super Bowl history. Numbers released later in the day by Nielsen indicate that the broadcast set a new U.S. television record with 114.4 million viewers, up 2.2 million from last year’s game. The event also set live streaming, social media, and halftime show records. Katy Perry drew 118.5 million viewers, about 3 million more than last year’s performance by Bruno Mars. Continue reading Sunday’s Super Bowl Sets New Live TV and Streaming Records

Super Bowl Sets Records for Game, Halftime Show, Social Media

According to Nielsen estimates, Sunday’s broadcast of Super Bowl XLVIII on Fox drew 111.5 million viewers, making it the most-watched television broadcast in U.S. history. The overall ratings may have even gone higher had the game not been such a blowout. Last year’s Super Bowl on CBS averaged 108.69 million viewers. Sunday’s viewership totaled 112.6 million, when including those who watched on digital platforms Fox Sports GO and FoxSports.com, and fans who opted for the Spanish-language feed on Fox Deportes. Continue reading Super Bowl Sets Records for Game, Halftime Show, Social Media

Fox to Preview Authentication Service by Streaming Super Bowl

Fox plans to offer a special one-day preview of its Fox Sports Go service by streaming Super Bowl XLVIII free to tablets and PCs. To promote the online and mobile authentication service, Fox will stream the NFL championship game between the Broncos and Seahawks, its halftime show with Bruno Mars and the Red Hot Chili Peppers, and related programming. The live stream will be available on Sunday, February 2 for iPads via the Fox Sports Go app and for desktop PCs at FoxSportsGo.com. Continue reading Fox to Preview Authentication Service by Streaming Super Bowl

Clear Channel-Warner Deal Underlines Digital Licensing Issues

Clear Channel Communications announced a deal late last week with the Warner Music Group through which Warner’s acts will collect royalties when their songs are played on Clear Channel’s 850 stations. This will mark the first time that the music label and its acts — which include Bruno Mars, CeeLo Green, Coldplay and Green Day — will collect payments from Clear Channel. In exchange for the deal and promotion for its acts, Clear Channel will receive a favorable rate for online streaming. Continue reading Clear Channel-Warner Deal Underlines Digital Licensing Issues

App Based on The Voice Hopes to Engage Kids with Music

StarMaker Studios, in partnership with Talpa Media Holdings, has created a new app called The Voice: On Stage. The goal is to get kids engaged with music, allowing them to use their own voices, inspired by the hit reality television show “The Voice,” according to creators Jeff Daniel and Nathan Sedlander. The app includes features that enable children to audition and compete, much like performing on the NBC show. Continue reading App Based on The Voice Hopes to Engage Kids with Music