Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Microsoft to Provide White-Space Broadband in Rural Areas

Microsoft has a plan for providing inexpensive broadband access to underserved areas of the U.S., and its president/chief legal officer Brad Smith just declared the company’s support for that plan. The company has long advocated the use of so-called TV white-space technology — unused TV spectrum — to bring broadband especially to rural areas. As part of the plan, Microsoft would also urge the Trump administration and Congress to make sure that unlicensed white-space spectrum is available in every market in the U.S. Continue reading Microsoft to Provide White-Space Broadband in Rural Areas

Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Although streaming video has become increasingly popular, the Super Bowl still draws most fans to an over-the-air broadcast. That’s been true in the past and is still true for 2017, for what is expected to be the biggest TV event of 2017. Despite streaming options for the Super Bowl, on February 5, only 16 percent of U.S. viewers will watch the New England Patriots play the Atlanta Falcons this way, according to a survey commissioned by advertising company MGID. Those fans that wish to stream the game can access it through Fox Sports. Continue reading Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Nuvyyo and Mohu Unveil Solutions to Stream OTA Broadcasts

At CES 2017, Nuvyyo unveiled the Tablo Live stick, which offers free over-the-air television on any device, a DVR app for the Nvidia Shield game console, and previewed a cloud DVR for broadcast TV. The company, which also manufactures the cord-cutting Tablo DVR, explains that Tablo Live doesn’t plug directly into a TV set but, instead, streams live TV to devices with already-installed Tablo apps, available on Android phones, iPhone, Roku, Fire TV, Xbox One and Apple TV. Tablo Live will ship in Q2 for $99. Cord cutters may also be interested in Mohu, which introduced its Airwave device at CES. Continue reading Nuvyyo and Mohu Unveil Solutions to Stream OTA Broadcasts

AT&T Unveils Atticus Chatbot to Answer Questions About TV

AT&T just unveiled its new Facebook Messenger chatbot, dubbed Atticus, that’s full of interesting trivia about a range of broadcast television programs, including “Modern Family,” “How to Get Away with Murder,” “The Big Bang Theory,” “American Horror Story,” “Pretty Little Liars,” and “The Office.” Described by AT&T as a “goofball,” Atticus has been known to say, “If the Dunphy family is looking for another kid, I’d be happy to join them. I’d be no trouble. Especially since I don’t physically exist. We’d be a real ‘Modern Family’.” Continue reading AT&T Unveils Atticus Chatbot to Answer Questions About TV

Networks Cautious of Canceling Shows as TV Viewing Evolves

The television industry is experiencing an unusually long cancellation-free streak for its current season, as networks struggle to adapt to a changing landscape with more viewing alternatives than ever before. Network execs are being extra cautious not to drop a series that may have potential as consumers turn beyond the major broadcasters to cable, on demand, and online streaming alternatives. In addition, overall TV ratings are down and there are more shows than ever before (more than a record-setting 400 are expected by the end of the year across broadcast, cable and online services). Continue reading Networks Cautious of Canceling Shows as TV Viewing Evolves

Ruling Against FilmOn Shows Aereo Issues Are Not Resolved

FilmOn just lost its latest court case, with U.S. District Judge Rosemary Collyer’s ruling that the company is not a cable system, denying it the statutory license cable companies receive. Collyer’s ruling comes as good news to the coalition of TV and movie companies — including ABC, CBS, NBC, Fox and Telemundo — that sued FilmOn in 2013. The new ruling goes against the July ruling from a Los Angeles Federal judge that went in favor of FilmOn, and also revives many of the same questions behind the Aereo ruling. Continue reading Ruling Against FilmOn Shows Aereo Issues Are Not Resolved

SMPTE 2015: Experts Greenlight IP Technology for Broadcast

Television production facilities began incorporating IP, or Internet Protocol, technology several years ago, and an increasing number of broadcast equipment manufacturers are supporting the video/audio signal transport format. But is IP networking mature and robust enough for broadcasters to consider replacing their now-standard SDI networks with “all IP” versions? Broadcasters and broadcast equipment manufacturers have been busy trying to answer that question, and some of their results were presented at SMPTE 2015. Continue reading SMPTE 2015: Experts Greenlight IP Technology for Broadcast

Live-Streaming NFL Game Could Be Big First Step for Yahoo

Yahoo plans to live-stream Sunday’s game between the Jacksonville Jaguars and Buffalo Bills. The matchup, being played at London’s Wembley Stadium and produced by CBS, will be streamed globally for free via Yahoo’s platforms including Screen and Tumblr. Streaming the game could be a possible first step for Yahoo and the NFL in developing online offerings alongside broadcast and cable TV deals. The NFL has been pushing for new revenue opportunities and has considered partnerships with Silicon Valley in the past. Continue reading Live-Streaming NFL Game Could Be Big First Step for Yahoo

New Media Companies Lured to TV by Revenue Opportunities

New media companies that attracted an entire demographic away from traditional television are making a counterintuitive move by producing TV programs, often in partnership with networks and other Hollywood players. BuzzFeed, Vice Media and Huffington Post are among the companies now inking deals with HBO, A+E Networks, Comcast’s Universal Studios and Hearst Television. One big reason why is that new media purveyors have to meet expectations of sky-high valuations, and TV is a more predictable revenue stream than online video. Continue reading New Media Companies Lured to TV by Revenue Opportunities

Apple TV 4 to Debut in October, Could Be a Game Changer

Inside sources report that Apple is on the verge of releasing its 4th generation Apple TV in October for a price likely to be under $200. The new Apple TV will feature an A8 chip in a dual-core configuration for an updated interface and improved navigation. More importantly, it will include a native software developer kit, ensuring that a wide variety of apps will continue to be developed and released. Also featured are a new motion sensitive remote control, Siri support and an as-of-yet unknown quantity of TV content. Continue reading Apple TV 4 to Debut in October, Could Be a Game Changer

Comcast Plans Streaming TV Service as an Alternative to Cable

Comcast announced that it plans to launch a trial of its IP-based video service Stream by the end of the summer in Boston, followed by Chicago and Seattle. The $15-per-month streaming service will offer about a dozen broadcast networks and HBO. Subscribers will have access to some TV Everywhere applications, Streampix for movies and a cloud DVR service. As an add-on to broadband service meant for PCs, laptops and mobile devices, customers will need Comcast Internet service to subscribe. The company is planning a nationwide rollout for early next year. Continue reading Comcast Plans Streaming TV Service as an Alternative to Cable

Discovery Acquires European Rights to Four Olympic Games

In a deal valued at 1.3 billion euros (about $1.45 billion), Discovery Communications has paid for exclusive rights to broadcast four Olympic Games across most of Europe from 2018 to 2024. The rights include broadcast and pay TV, the Internet and mobile. The deal, announced by Discovery yesterday, marks the first time that a single media company has paid for exclusive rights to broadcast the Olympics across Europe. Discovery plans to make at least 200 hours of the Summer Olympics and 100 hours of the Winter Games available on free-to-air television. Continue reading Discovery Acquires European Rights to Four Olympic Games

Broadcasters Offered Final Approval of Auction of Aereo Assets

Aereo, the controversial startup that captured over-the-air cable TV without paying licensing fees and allowed subscribers to watch the content on multiple devices, filed for Chapter 11 bankruptcy in November. A bankruptcy court in New York has approved the dismantling of the company, with its assets to be auctioned to the highest bidder. The auction is scheduled for February 24, and the broadcasters that initially complained about Aereo’s business model will have two weeks to decide whether they approve of any sales. Continue reading Broadcasters Offered Final Approval of Auction of Aereo Assets

Research Suggests Streaming is Impacting the Business of TV

Despite revenue generated by licensing content to streaming services, some analysts and execs are concerned that the growth of subscribers to Netflix and related services may negatively impact traditional TV audiences and related advertising revenue. During the UBS Global Media and Communications Conference on Monday, research was presented that suggests a significant disruption in media consumption, as Netflix subscribers watch less broadcast TV than consumers without the service. Continue reading Research Suggests Streaming is Impacting the Business of TV

Page 1 of 212