Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Amazon’s Whole Foods Adjusts Approach With Niche Brands

With the purchase by Amazon completed, Whole Foods is moving forward on changes with its operations, evolving into a more traditional grocery store. Beginning in April, the store’s 470 locations will end the practice of allowing brands to promote their products or check on how those products are stocked and displayed. Also going by the wayside is the ability of brands to pitch products to individual stores or geographic regions, with much of the decision-making on products centralizing in its Austin, Texas headquarters. Continue reading Amazon’s Whole Foods Adjusts Approach With Niche Brands

Time Launches INSTANT Video Platform for the Mobile Web

Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

YouTube Star PewDiePie Is Building His Own ‘Talent Squad’

Felix Kjellberg, better known by his YouTube username PewDiePie, is launching his own multi-channel network to create new content and foster new YouTube personalities. The brand is called Revelmode and it will be focused on YouTube creators related to video gaming. Kjellberg has already recruited some top YouTube creators to join the “collaborative talent squad.” Even though Kjellberg will be spearheading the Revelmode brand, he will continue his partnership with Maker Studios. Continue reading YouTube Star PewDiePie Is Building His Own ‘Talent Squad’

BuzzFeed Introduces Yet Another Top Facebook Video Page

BuzzFeed, already a top Facebook video contributor with four different brands, launched another one in October: Top Knot, which focuses on beauty and fashion. The Top Knot Facebook page already has nearly 1 million fans and has logged almost 200 million views in two months, with a handful of clips generating up to 7 million views each. BuzzFeed and NBCU, which invested $200 million in the company, are looking into ways to collaborate, in addition to an announced plan to jointly cover the 2016 Summer Olympics. Continue reading BuzzFeed Introduces Yet Another Top Facebook Video Page

Shoppable Selfies: Earn Cash and Rewards with Your Images

A new iOS shopping app and social network offers a compelling way to make money from selfies. Stylinity encourages its users to record “Shoppable Selfies,” tag the fashionable items featured in the image — such as clothing, beauty products, and furniture, and then upload it to a marketplace where others can browse and make purchases. When shoppers purchase a brand’s product from one of your selfies, you earn points redeemable for cash, clothing, “exclusive experiences,” or “fun products.” Continue reading Shoppable Selfies: Earn Cash and Rewards with Your Images

Growth in Digital Video Ad Market, YouTube Maintains Lead

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Wanelo: Like a Digital Mall That Makes Online Shopping Social

Deena Varshavskaya launched Wanelo, a platform for both online shopping and social networking, in 2012. Two years later, the site has 11 million users and access to 12 million products and 300,000 stores worldwide, from big brand names to small boutiques. The image-intensive site allows users to browse, share, and purchase products immediately. Wanelo does not stock the products itself, but rather, every product is linked to a store’s online site. Continue reading Wanelo: Like a Digital Mall That Makes Online Shopping Social

YouTube’s New Advertising Strategy Uses Traditional Methods

YouTube’s new CEO Susan Wojcicki is changing the way YouTube both sells its stars and sells advertising. To increase recognition of YouTube stars, some established YouTube talent will be featured in traditional television commercials, billboards, and ads in national magazines. The company is also selling packages of its top content across 14 video categories to advertisers. These “Google Preferred” packages offer audience guarantees to advertisers who purchase in advance. Continue reading YouTube’s New Advertising Strategy Uses Traditional Methods

Motorola Plans Interactive Short Film with Disney Animator

Motorola Mobility has announced that animation veteran Glen Keane will work on the third installment of Motorola’s “Spotlight Stories” series, which features short, interactive projects designed specifically for smartphones. The longtime Disney animator’s credits include “Aladdin,” “The Little Mermaid,” “Pocahontas,” “Tarzan” and the Oscar-winning short “Paperman,” among others. The Motorola projects are being made available via the built-in Spotlight app on Moto X phones. Continue reading Motorola Plans Interactive Short Film with Disney Animator