Toshiba Fire TV Model Lowers Price Barrier for Dolby Vision

Amazon and Toshiba are launching a line of Fire TV Edition sets that include support for Dolby Vision. The 4K televisions, which will be sold exclusively through Amazon and Best Buy, come in a 55-inch model ($499.99) that is available today, followed by 43-inch ($329.99) and 50-inch ($379.99) models to be released on June 30. Dolby Vision’s HDR format is regarded as superior to HDR10 because it allows scene-by-scene adjustments to picture quality. The Amazon-Toshiba sets mark the first time that Dolby Vision will be available in more affordable Fire TV Edition models. Continue reading Toshiba Fire TV Model Lowers Price Barrier for Dolby Vision

More Marketers Test Targeted Ads on Streaming Platforms

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

Details Continue to Emerge on Disney+ Subscription Service

Disney is continuing to invest in its ESPN+ streaming service and expenses are mounting for the company’s upcoming Disney+ subscription offering as it finances productions such as the “High School Musical” series and exclusive “Star Wars” spinoff “The Mandalorian.” Shareholders learned yesterday that the company posted a quarterly loss for its direct-to-consumer division as a result, but that revenue increased 15 percent, beating Wall Street projections. Disney also announced yesterday that its blockbuster, record-breaking hit “Avengers: Endgame” will debut exclusively on Disney+ this December. Continue reading Details Continue to Emerge on Disney+ Subscription Service

Tablo to Debut Automatic Commercial Skipping in Open Beta

At CES 2019, Tablo, a Canadian OTA receiver manufacturer, announced plans to unveil its Automatic Commercial Skip feature, which makes recorded TV ads skip automatically on over-the-air broadcasts. An open beta for Tablo owners who subscribe to its $5 per month guide will begin in March. The company says the technology is “a cloud-based hybrid of digital signal processing (DSP) algorithms and machine learning.” With it, Tablo apps on Amazon Fire TV, Android TV, Apple TV and Roku will skip ads without human intervention. Continue reading Tablo to Debut Automatic Commercial Skipping in Open Beta

Roku Adds Premium Subs to Roku Channel, Updates its App

Following in the footsteps of its rival Amazon, Roku announced that users will be able to buy pay-TV subscriptions through its streaming service, The Roku Channel, beginning in late January. That mimics Amazon’s sale of access to HBO and other premium channels through its Prime Video platform. Roku’s offering will include Showtime, Starz and EPIX among others. The new feature, which replaces one in which Roku acted as a portal to outside services, will also be financially favorable for the company. Continue reading Roku Adds Premium Subs to Roku Channel, Updates its App

SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

CBS Introduces Streaming Network for Entertainment News

CBS launched its latest streaming network this week, as part of its strategy to reach younger viewers who are losing interest in traditional pay TV. The free ET Live channel, developed by CBS Interactive and “Entertainment Tonight,” will offer a wide array of entertainment news and related original programming via CBS All Access and ETLive.com, in addition to its own standalone app for Android, iOS, Apple TV and Amazon Fire TV (integration with more platforms is expected in the future). CBS recently rolled out a number of streaming services as part of its CBS Local brand. Continue reading CBS Introduces Streaming Network for Entertainment News

ABC Stations Target Millennials with ‘Localish’ Mobile Brand

The ABC Owned Television Stations Group has debuted Localish, a brand targeting digital-native millennials with hyper-local stories that will be distributed on digital and social media platforms. The stations already have a large digital and social presence, making this segue to Localish a natural move. Creation of the brand is based on ABC research that found this cohort feels better about their local community than the world. The ABC websites, social platforms, iOS and Android apps and Roku, Apple TV and Amazon Fire TV will play the content. Continue reading ABC Stations Target Millennials with ‘Localish’ Mobile Brand

Roku Expands Reach of Video Channel to the Web and Mobile

Earlier this month, streaming device maker Roku introduced The Roku Channel — its streaming destination for free, ad-supported movies and TV shows — to non-Roku devices for the first time. The rollout started on the web and select Samsung smart TVs, before plans for a wider cross-platform launch. In addition to updating the navigation for Roku players and Roku TVs to access free TV content, the company plans to bring its service to PCs, smartphones and tablets for those consumers who have not purchased Roku devices. Continue reading Roku Expands Reach of Video Channel to the Web and Mobile

Nielsen: U.S. Adults Average 6 Hours per Day Watching Video

According to a new report from Nielsen covering Q1 2018, adult consumers in the U.S. are spending an average of 5 hours and 57 minutes per day watching video content (Americans average 11 hours per day interacting with all media). Nielsen’s research includes live and time-shifted television as well as video watched on a computer, via mobile apps and websites on smartphones or tablets, over Internet devices like Roku, and through connected devices such as Blu-ray players and game consoles. Continue reading Nielsen: U.S. Adults Average 6 Hours per Day Watching Video

AirTV Rolls Out Networked Tuner to Access Local Broadcasts

Dish subsidiary AirTV just launched a new device, also dubbed AirTV, that lets its subscribers watch free live content from broadcast networks, including ABC, NBC, CBS, PBS and Fox, on TVs and mobile devices. AirTV is a networked tuner that comes with Wi-Fi and Ethernet connectivity. Priced at $120, AirTV also comes with a $25 credit for Dish’s Sling TV streaming service, which mainly provides access to cable channels. With AirTV, Sling TV subscribers can access over-the-air channels via their Sling TV app. Continue reading AirTV Rolls Out Networked Tuner to Access Local Broadcasts

Viewers Not Warming to Recommendations by Video Services

According to research from UserTesting, the personalized viewing recommendations offered by video streaming services are failing to gain traction with most consumers. While results varied across services, only 29 percent of participants indicated that they watch content recommended to them. In addition to relevant recommendations, the study rated services based on metrics such as speed, availability of content, episode scanning, and overall ease-of-use. With a total score of 89.5, Netflix led the field, followed by Hulu (86.8), Amazon Prime (85) and YouTube TV (80.7). Continue reading Viewers Not Warming to Recommendations by Video Services

Apple Plans to Sell Streaming Video Subs via its Own TV App

Apple plans to make it easier for viewers to watch its TV app, and boost its use on Apple TV, iPhones and iPads. Rather than make users purchase subscriptions through various apps in its App Store, Apple will sell subscriptions to some of these services directly through its own TV app, and also centralize streaming from its own app, rather than through third parties. Sources say the feature will roll out next year. Apple has focused on growing its services business, which is slated to generate $50 billion a year in revenue by 2021. Continue reading Apple Plans to Sell Streaming Video Subs via its Own TV App

Amazon Hits 100M Prime Subscribers, Inks Deal with Best Buy

For the first time, Amazon chief executive Jeff Bezos revealed the number of Amazon Prime subscribers: 100 million people. In 2015, the company last hinted about the number, saying there were “tens of millions” of Prime members. With this revelation, Bezos is letting shareholders know that Prime is healthy, and that the large number of subscribers will allow the company to continue to invest in technology and thrive. Bezos also recently announced that Amazon is teaming with Best Buy to sell Amazon Fire TV-powered sets. Continue reading Amazon Hits 100M Prime Subscribers, Inks Deal with Best Buy

CBS Brings Sports News and Analysis to Connected Devices

CBS launched its streaming CBS Sports HQ network this week, designed to complement programming from CBS Sports. The free, 24-hour streaming network will feature live reporting, news, previews, highlights and analysis. The offering — a collaborative effort between CBS Sports and CBS Interactive — is available on Amazon Fire TV, Apple TV and Roku, in addition to the CBS Sports app (iOS and Android), news streaming network CBSN and the CBS All Access subscription service. Later this spring, ESPN is expected to launch its standalone streaming service, ESPN Plus. Continue reading CBS Brings Sports News and Analysis to Connected Devices