By
Paula ParisiDecember 15, 2021
British lawmakers are seeking “major changes” to the forthcoming Online Safety Bill that cracks down on Big Tech but apparently does not go far enough. Expansions under discussion include legal consequences for tech firms and new rules for online fraud, advertising scams and deepfake (AI-generated) adult content. Comparing the Internet to the “Wild West,” Damian Collins, chairman of the joint committee that issued the report, went so far as to suggest corporate directors be subject to criminal liability if their companies withhold information or fail to comply with the act. Continue reading UK Lawmakers Are Taking Steps to Toughen Online Safety Bill
By
Paula ParisiDecember 8, 2021
Personal data is fueling a $455.3 billion online advertising market, and a crop of new startups wants consumers whose information creates the value to get a piece of that action. Among the startups are Brave Software, Tapestri, Reklaim and Streamlytics. Now real estate billionaire Frank McCourt has committed $250 million to fund Project Liberty, which he hopes will restyle the web as a platform owned by the public. Of that amount, McCourt — former owner of the L.A. Dodgers — earmarked $25 million to create a decentralized social networking protocol that aims to reinvent the model for consumer data governance online. Continue reading Startups Want Consumers to Be Paid for Their Personal Data
By
Paula ParisiDecember 7, 2021
Even before Jack Dorsey tweeted his resignation as Twitter CEO — and announced that another company he co-founded and runs as CEO, Square, will on December 10 change its name to Block — there was speculation that Twitter will soon be purchased. The rumors have been fueled by a belief that Twitter has potential beyond its stagnant share price — $44.47 as of yesterday’s close, slightly less than $44.90 the day of its November 2013 IPO — evidenced in its strong branding and popularity with elites. Top tech exec Parag Agrawal’s ascent to CEO is the corporate equivalent of staging in real estate. Continue reading Talk of Twitter Sale Brews with Square/Block Floated as Suitor
By
Paula ParisiDecember 6, 2021
From fast food to sporting goods, companies are harvesting and hoarding consumer data at a record pace in an attempt to maintain ad targeting at a time when government and Big Tech are erecting privacy firewalls. In the past, brands could rely on their platform partners to supply much of the data necessary for focused advertising. All that changed this year when Apple rolled out a new policy restricting how customers could be tracked on its devices. Google is said to be readying a similar revamp for Chrome. Meanwhile, California and Europe have passed new consumer privacy laws. Continue reading Brands Adapt as Privacy Concerns Chill Advertising Business
By
Paula ParisiDecember 1, 2021
Brands have begun dabbling in the metaverse. Chipotle, Vans and Nike are among those experimenting on Roblox, a platform where users play games, while Verizon staged a stadium game in Fortnite Creative, an affiliate service of the popular Epic game. Meta, the company formerly known as Facebook is said to be encouraging brands to use Instagram’s AR filters to get acclimated to the metaverse. There are reports that Apple is preparing its own meta debut, with Taiwan-based analyst Ming-Chi Kuo predicting, presumably based on his supply-chain sources, that Apple plans to unveil an AR wearable late next year. Continue reading Meta Is Joined by Apple, Various Brands in Metaverse Pursuit
By
Paula ParisiNovember 30, 2021
Twitter founder Jack Dorsey has resigned as the company’s CEO, with chief technology officer Parag Agrawal promoted to fill that slot. Dorsey, who was concurrently serving as CEO of financial services firm Square and has recently become active in cryptocurrency, will retain his Twitter board seat until expiration of his term at the 2022 shareholders meeting. “I want you all to know that this was my decision and I own it,” Dorsey said in a tweet yesterday. “There aren’t many companies that get to this level. And there aren’t many founders that choose their company over their own ego. I know we’ll prove this was the right move.” Continue reading Jack Dorsey Steps Down, Parag Agrawal New CEO of Twitter
By
Paula ParisiNovember 29, 2021
In what could be bad news for companies such as Facebook and Google, the European Parliament has voted to toughen limits on the use of consumer data for advertising. The Committee on Internal Market and Consumer Protection (IMCO) voted overwhelmingly under the Digital Markets Act (DMA) to support stricter consent requirements for how personal information is used to serve ads, expanding the draft legislation to include a ban on the commercial use of the personal data of minors. The proposed law blacklists some practices of Big Tech platforms and empowers the EU Commission to undertake investigations, adding sanctions for non-compliant behavior. Continue reading European Union Supports New Restrictions on Targeted Ads
By
Bella ChenNovember 18, 2021
After Facebook promised in July that it would limit its algorithms that track online behavior of users under 18 as a step toward curtailing a method used by advertisers to target children and teenagers, the social giant is again being accused of collecting such data. Facebook was found harvesting data of young users through its ad delivery system, according to a report published by advocacy groups Fairplay, Global Action Plan and Reset Australia. The research suggests that Facebook is maintaining the ability to track younger users so that it can maximize engagement and increase advertising revenue. Continue reading Facebook Is Criticized for Continuing to Collect Data of Teens
By
Paula ParisiNovember 17, 2021
Facebook’s internal experiments with turning off its News Feed algorithm revealed that users benefit from the often-controversial ranking system. Documents recently parsed by the news media indicate Facebook’s digital formula knows more about what users want than the users themselves when it comes to deciding which posts people see and in what order. The news comes as both the House of Representatives and Senate consider bills that would require social media platforms to offer users the option of disabling what’s known as “automated content recommendations.” The bills follow whistleblower allegations that Facebook’s News Feed is damaging to users. Continue reading Automated News Feed May Be Good for Facebook and Users
By
Paula ParisiNovember 12, 2021
About 76 percent of adults believe Facebook makes U.S. society worse while 11 percent say the social network makes society better and 13 find it neutral, according to a new CNN poll by SSRS. Roughly 50 percent said they know someone who bought into a conspiracy theory they read about on the site. Meanwhile, Facebook parent Meta Platforms says that beginning January 19 it will discontinue advertisers’ ability to target users based on their history of accessing content about health, ethnicity, politics, religion, sexual orientation and myriad other topics. The change applies to Facebook, Messenger and Instagram. Continue reading Facebook Negatively Impacts Society, According to CNN Poll
By
Paula ParisiNovember 8, 2021
Tech sales during the 2021 October through December holiday season will reach $142.5 billion, according to the Consumer Technology Association, which says the projection represents “a very slight 0.5 percent increase from 2020.” A record 191.3 million U.S. adults plan to purchase technology as a holiday gift, the CTA says, adding that its 28th Annual Consumer Technology Holiday Purchase Patterns report “could have important implications” for fourth quarter TV advertising. The study found that 83 percent of U.S. adults “are unaffected by or more likely to purchase tech due to the pandemic.” Continue reading CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion
By
Paula ParisiNovember 5, 2021
Broadcasting the 2020 Summer Olympics and expenses related to its new direct-to-consumer businesses affected Discovery’s third quarter profits, despite adding three million streaming subscribers and overall increases in traditional revenues. The owner of the Discovery Channel, Food Network, TLC and Discovery+ said that while Q3 revenue rose 23 percent to $3.15 billion, net income fell 48 percent to $156 million. International was the big growth area, with foreign revenue surging 44 percent. Meanwhile, Discovery has hired Kevin Mayer as a consultant to help with its streaming strategy as the company preps for its merger with WarnerMedia. Continue reading Discovery Touts Global Growth, Hires Consultant Kevin Mayer
By
Paula ParisiNovember 2, 2021
Spotify has announced that for the first time its podcast service has overtaken Apple Podcasts in U.S. listenership. Speaking on the company’s Q3 2021 earnings call, the company cited Edison Research and internal tracking to proclaim Spotify the No. 1 podcast platform in the nation, surpassing Apple in monthly listeners. While the company didn’t break-out numbers for its podcast listeners, it said monthly active users for Spotify overall were up 19 percent year-over-year, totaling 381 million for the quarter. Spotify Premium subscriptions also increased 19 percent, to 172 million, up from 165 million in 2020. Continue reading Strong Q3 Sees Spotify Gain Slim Lead Over Apple Podcasts
By
Paula ParisiNovember 1, 2021
The first Amazon-branded televisions are now available. The Amazon Fire TV 4-Series models start at $370, while the Amazon Fire TV Omni Series — which come Alexa-enabled for voice control — start at $410 for a device marketed as an all-in-one entertainment solution for streaming, subscription TV, gaming, music and more. Amazon’s branded TV launch comes as Comcast throws its hat in the ring with its XClass sets built by Hisense. They join an already vibrant field, with players including Apple, Google, Roku, TCL, Samsung, LG and Vizio competing for market share. Continue reading Amazon Ships Its First Fire TV-Branded 4K Smart TV Models
By
Paula ParisiOctober 28, 2021
Alphabet’s third quarter earnings saw revenue hit $65.12 billion, a 41 percent increase characterized as the company’s largest quarterly gain in 14 years. Profit of $21.03 billion is a nearly 300 percent increase over profits reported prior to the COVID-19 pandemic. Highlights include 43 percent growth in Google’s advertising sales business — across Search, Maps and YouTube — for a total of $53.13 billion. YouTube “recently surpassed 50 million Music and Premium subscribers, including those in trial,” Google and Alphabet CEO Sundar Pichai said on the Q3 conference call. Continue reading Google Ad Growth Propels Alphabet to $65.12 Billion Quarter