Google Makes Bid to Expand Revenue Sources Beyond Search

The focus for Google at its annual I/O developer conference was artificial intelligence. Google Assistant will now be available for the Apple iPhone, a way to introduce millions more people to Google’s AI capabilities. Google also revealed more about its software development kit for Google Assistant, saying it will be better integrated into TVs, let the user type requests and questions, and add skills such as payments and receipts. Third party developers plan to integrate Assistant into numerous products. Continue reading Google Makes Bid to Expand Revenue Sources Beyond Search

Pluto TV Now Offers Free On-Demand Movies and TV Shows

In addition to its more than 100 TV-like linear channels, Pluto TV is now offering thousands of free movies and TV shows on demand via its streaming platform. Pluto TV is expanding its “ad-supported service with VOD as it positions itself as a kind of Spotify for premium video,” reports Variety. “It’s worth noting that Ken Parks, Pluto’s executive chairman, was Spotify’s first U.S. employee and led the music streamer’s negotiations with record labels.” The startup, which launched in 2014 and currently touts more than six million monthly viewers, may introduce a hybrid free/subscription model in the future. Continue reading Pluto TV Now Offers Free On-Demand Movies and TV Shows

Snap Debuts Sponsored AR Lenses, User Growth Is Slowing

The growth of Snapchat’s audience, now at about 166 million daily users, appears to be slowing, and analysts and stockholders have taken note. On its May 10 quarterly report, the first since its March IPO, chief executive Evan Spiegel offered up the idea that his company’s AR Lenses present users with a creative tool they can’t find elsewhere, even though the Lenses have now been copied by Facebook. A new report shows that Snap’s trouble drawing in new users got serious at the start of Q2, even as rival Instagram pulls ahead. Continue reading Snap Debuts Sponsored AR Lenses, User Growth Is Slowing

Majority of Consumers Have Access to Internet Video via TV

The latest eMarketer forecast suggests that adults in the U.S. will interact with media over 12 hours per day this year, due to increases in digital usage and media multitasking. However, while 56 percent of Americans now have the ability to view online video via their TV sets, most are still watching traditional TV the majority of the time. According to the Interactive Advertising Bureau (IAB), there has been a 20 percent jump since 2015 in the number of consumers who can access Internet video directly through their TV or a device like Chromecast, but 39 percent of the time people are watching broadcast TV compared to 24 percent of the time when they are streaming content. Continue reading Majority of Consumers Have Access to Internet Video via TV

CBS Debuts its Combined Showtime and All Access Package

CBS has launched the anticipated bundle of its CBS All Access and Showtime streaming services. Available initially to current subscribers, sign-up for the skinny bundle is accessible via cbs.com or showtime.com. “CBS All Access today goes for $5.99 per month, or $9.99 per month if you want to ditch the ads,” reports TechCrunch. “Showtime’s over-the-top option is $10.99 per month. The new, combined pricing is $14.99 per month for both services, or $18.99 per month if you want the CBS All Access commercial-free plan.” CBS and Showtime are available for subscribers across Web, mobile apps, and TV platforms. Continue reading CBS Debuts its Combined Showtime and All Access Package

Facebook Likely to Launch Its TV-Like Programs in Mid-June

Facebook plans to debut two-dozen TV-like programs in mid-June. A few shows will be big-budget longer shows that cleave most closely to TV content; the rest will be lower-budget shows of five to 10 minutes that will refresh every 24 hours. According to sources, the social media company has already greenlit several shows. With scripted, high-quality programs, Facebook hopes to garner younger viewers. The move also puts it in competition with Amazon, YouTube and Snap among other platforms hoping to attract advertising dollars. Continue reading Facebook Likely to Launch Its TV-Like Programs in Mid-June

Ad-Supported Streamer Tubi TV More Than Doubles Funding

Investors believe Tubi TV may be on the right track with its ad-supported streaming service that now offers more than 50,000 premium movies and TV shows for consumers willing to sit through four to five minutes of commercials for every half hour of content. The San Francisco-based service, which launched in 2014, has more than doubled its funding to $34 million with a new $20 million infusion from four VCs led by Jump Capital. According to Tubi TV founder and chief executive Farhad Massoudi, the service now has “many millions” of users. Continue reading Ad-Supported Streamer Tubi TV More Than Doubles Funding

YouTube Expands its Original Programming With 40+ Shows

YouTube plans to produce new original series to be available for free on its site. Actor and comedian Kevin Hart, talk-show host and producer Ellen DeGeneres and Internet comedy duo Rhett & Link are producing unscripted series to roll out in 2017. The Google-owned company will also invest more in its paid video and music streaming service YouTube Red, which launched in October 2015. YouTube will fund more than 40 original shows and movies in the next year. By devoting hundreds of millions of dollars to programming with high-profile stars, YouTube hopes to attract more advertisers. Continue reading YouTube Expands its Original Programming With 40+ Shows

Scripps Interactive Is Latest to Sign a Content Deal With Snap

Snap Inc. just inked a deal with Scripps Networks Interactive (which owns the Cooking Channel, DIY Network, Food Network, Travel Channel, HGTV and others) with plans to produce original versions of hit shows such as “House Hunters” and “Chopped.” The new deal is the latest among media companies aiming to reach Snapchat’s youthful demographics with original shows. ABC, A+E Networks, BBC, Discovery, ESPN, NBCUniversal, the NFL, MGM, Turner and Vice Media are among those that already have original show deals with Snap. Continue reading Scripps Interactive Is Latest to Sign a Content Deal With Snap

Facebook Benefits From Expanded Video Content, Digital Ads

Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads

New Disney Digital Network Connects Advertisers, Millennials

To help advertisers better target millennial and Gen-Z audiences, The Walt Disney Company debuted the Disney Digital Network, a conglomeration of more than 300 social media channels and a wide range of content. Disney says the new Digital Network reaches an audience of more than one billion. The content includes everything from classic Disney characters to the new material emerging from Maker Studios. Disney Co/Op, an in-house branded content service, puts advertisers together with Disney digital creators for customized campaigns. Continue reading New Disney Digital Network Connects Advertisers, Millennials

Netflix Inks Licensing Deal with Chinese Online Video Platform

Streaming video giant Netflix will finally enter the Chinese market, via a newly inked licensing deal with iQIYI, one of that country’s streaming platforms. When Netflix launched its efforts to go global a year ago, it failed to make deals in only a few countries, among them China, Iran and North Korea. Although not many details of the new arrangement have been made public, what is known is that Netflix content will be available on a day-and-date or near-simultaneous basis, as with other global territories. Continue reading Netflix Inks Licensing Deal with Chinese Online Video Platform

Facebook, Google, Wikipedia Take Steps to Fight Fake News

Leading Internet platforms have announced separate plans to combat fake news, hoaxes and the spread of misinformation. A security team at Facebook acknowledged the social media giant was used as a platform for misinformation during the 2016 U.S. presidential election, and has debuted new measures to mitigate the threat. Google is tweaking its search engine to prevent fake news and hoaxes from appearing in its top results. Wikipedia founder Jimmy Wales has his own plan to counter the spread of fake news via a new website. Continue reading Facebook, Google, Wikipedia Take Steps to Fight Fake News

Hulu Readies Spring Launch of Its Live Streaming TV Service

Hulu’s live TV service, say sources, scheduled to launch this spring, will likely be priced at $39.99 per month, although a company spokesperson said that prices have not yet been finalized. The new live TV service, which will include access to Hulu Originals and on-demand content as well as live network broadcasts and broadcast networks’ on-demand content, will enter a crowded market, competing with Sling TV, DirectTV Now, YouTube TV, PlayStation Vue and other streaming services. Continue reading Hulu Readies Spring Launch of Its Live Streaming TV Service

Snap Widens Snap to Store, Serving User Data to Advertisers

Snap is opening up Snap to Store, letting advertisers make the best use of Snapchat’s database to determine how well their ads are working. Snap has been testing Snap to Store since 2016, with Paramount Pictures and 7-Eleven among a handful of others who would like to know if their campaigns are actually driving viewers to movie theaters, stores and other venues. Now, Snap is rolling out Snap to Store to more brands, in retail, fast food, movie and automotive, as well as providing more data and a proprietary digital dashboard. Continue reading Snap Widens Snap to Store, Serving User Data to Advertisers

Page 38 of 107«...1020...34353637383940414243...506070...»