Nielsen, Adobe to Launch Cross-Platform Measurement System

Nielsen, in partnership with Adobe, is developing the first measurement system for tracking the consumption of digital media across apps, the Web and smart TVs. The system is expected to launch commercially in 2015. ESPN, Sony Pictures Television’s Crackle, Turner Broadcasting, Univision Communications, and Viacom have already signed up to participate. Adobe Analytics and Adobe Primetime will be integrated with Nielsen’s digital measurement tracking tools to create the system. Continue reading Nielsen, Adobe to Launch Cross-Platform Measurement System

Report Points to Major Growth in Online Video, TV Everywhere

According to Adobe’s latest bi-annual Video Benchmark Report, consumers watched 43 percent more free digital videos in Q2 of 2014 than in the same quarter in 2013. Almost 60 percent of those 38.2 billion views came from smartphones. The report also finds that more viewers are becoming interested in TV Everywhere. Authenticated viewing jumped 388 percent from the second quarter of last year to the same period in 2014, and there was an 85 percent increase in the number of viewers accessing these shows. Continue reading Report Points to Major Growth in Online Video, TV Everywhere

Report: Apple and Google Battle for Top Spot in Global Brands

This year’s edition of Interbrand’s “Best Global Brands” report places Apple in the No. 1 spot as the world’s most valuable brand for the second year in a row. Apple and No. 2 brand Google knocked Coca-Cola to the No. 3 spot last year. The top three positions are the same for 2014. The report, which provides a ranking of the top 100 valuable global brands, list a growing number of technology brands. Microsoft, Samsung and IBM are listed in the top 10, while Intel, Cisco, Amazon, Oracle and HP are in the top 20. Continue reading Report: Apple and Google Battle for Top Spot in Global Brands

Apple’s Plans for Photos App Will End Aperture Development

Apple unveiled a new Photos app during its Worldwide Developers Conference earlier this month in San Francisco. Now it seems that the app will serve as a new platform for the upcoming OS X Yosemite. As a result, Apple will no longer develop its Aperture pro photography application, and iPhoto will be replaced by the new Photos app. The transition is designed to provide a more seamless experience, since users will be able to edit and search their Photo Library in the cloud on any Apple devices. Continue reading Apple’s Plans for Photos App Will End Aperture Development

New Panopticam Camera to Make VR Movies for Oculus Rift

Figure Digital’s Panopticam camera system was designed to bring film exhibition and virtual reality together, offering viewers a full 360-degree sphere of vision. The bumble ball-like device features 36 high definition cameras mounted into a 3D printed spherical case that stands on a tripod. A custom-built editing plugin for Adobe After Effects stitches together the captured video footage so it can be played back in the immersive environment of a VR headset such as Oculus Rift or Morpheus. Continue reading New Panopticam Camera to Make VR Movies for Oculus Rift

Will the Future of Visual Effects be Modeled on TV Production?

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

Imagining Ways That Google Glass Could Interact with Your TV

Dutch telecommunications provider KPN has teamed with Accenture for a proof-of-concept demo that uses Google Glass for numerous interactive TV applications. Although Glass is not yet available commercially, the companies are looking at ways that consumers could control their televisions with voice-activated commands via the wearable tech. The companies are showing three TV applications this week at Mobile World Congress: remote control, second screen, and TV Everywhere. Continue reading Imagining Ways That Google Glass Could Interact with Your TV

Entertainment Media: Marketing Strategies for Mobile Platforms

Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms

Toshiba Demos Ultra HD 4K Mobile Workstation in Las Vegas

Toshiba’s 2014 offerings include a 4K Ultra HD mobile workstation, expected to hit the market this summer at an estimated $2,000. The Tecra was shown at CES with the TUM-32PRO1 4K professional monitor, a 31.5-inch UHD panel (3840×2169 pixels) that offers multiple color modes, including the popular Abobe Super Wide Color Gamut, “which in layman’s terms means up to 99 percent color accuracy with the source material onscreen,” said Toshiba’s Joseph D’Avanzo. Continue reading Toshiba Demos Ultra HD 4K Mobile Workstation in Las Vegas

Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

Thanksgiving and Black Friday Experience Record Mobile Sales

Yesterday we reported that tablets were the most popular CE device during the holiday weekend shopping surge and Apple’s iPad led the charge at retailers such as Target and Walmart. According to Adobe’s Digital Index 2013 report, new records were set for Thanksgiving Day and Black Friday. More than 24 percent of online sales occurred via smartphones and tablets, a year-over-year increase of 118 percent. In addition, iOS devices drove more than $543 million in online sales. Continue reading Thanksgiving and Black Friday Experience Record Mobile Sales

Advertising Giants Merge in Effort to Fend Off Silicon Valley

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley

Mobile: Amazon Turns to the Cloud for Streaming Flash Video

Amazon has been quietly testing what it hopes will be an improved means of viewing Flash video content on mobile devices. For the past six months, some Kindle Fire users have been provided with an “experimental streaming viewer” option when they attempt to access video clips on sites including CBS.com, Fox.com and NBC.com. The Silk browser for Kindle Fire enables the streaming by splitting the workload between the mobile devices and Amazon cloud servers. Continue reading Mobile: Amazon Turns to the Cloud for Streaming Flash Video

Adobe Intros Subscription-Only Model with Creative Cloud

Adobe’s flagship Creative Suite has evolved into Adobe Creative Cloud, with new features and a switch to a subscription-only model. Instead of individual Adobe apps being available for a flat rate, users will pay a monthly subscription to access all the products. Last year, the company introduced its Creative Cloud subscription service, through which users could access one product each month for $29.99 or all the products within Creative Suite 6 for $49.99. More than 500,000 premium members signed up in the first nine months, on top of 2 million free members. Continue reading Adobe Intros Subscription-Only Model with Creative Cloud

NAB 2013: Conference Notes – The State of Disruption

A surprisingly large number of people, at times as many as 100, stayed at NAB through Thursday afternoon to attend the 2-day Disruptive Media Conference produced by Ned Sherman and Digital Media Wire. Executives from companies such as Sony, Adobe, Rentrak, Scripps, StumbleUpon, nScreenMedia and others discussed the current impact of disruptive media and what they anticipate for the future. Continue reading NAB 2013: Conference Notes – The State of Disruption

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