New Panopticam Camera to Make VR Movies for Oculus Rift

Figure Digital’s Panopticam camera system was designed to bring film exhibition and virtual reality together, offering viewers a full 360-degree sphere of vision. The bumble ball-like device features 36 high definition cameras mounted into a 3D printed spherical case that stands on a tripod. A custom-built editing plugin for Adobe After Effects stitches together the captured video footage so it can be played back in the immersive environment of a VR headset such as Oculus Rift or Morpheus. Continue reading New Panopticam Camera to Make VR Movies for Oculus Rift

Will the Future of Visual Effects be Modeled on TV Production?

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

Imagining Ways That Google Glass Could Interact with Your TV

Dutch telecommunications provider KPN has teamed with Accenture for a proof-of-concept demo that uses Google Glass for numerous interactive TV applications. Although Glass is not yet available commercially, the companies are looking at ways that consumers could control their televisions with voice-activated commands via the wearable tech. The companies are showing three TV applications this week at Mobile World Congress: remote control, second screen, and TV Everywhere. Continue reading Imagining Ways That Google Glass Could Interact with Your TV

Entertainment Media: Marketing Strategies for Mobile Platforms

Marketing executives across all industries are woefully ignorant how to handle mobile platforms, according to a recent Adobe report on Digital Distress. Only 9 percent of marketers are confident they’re doing digital marketing properly and 83 percent haven’t been formally trained in any capacity on mobile marketing. Michael Becker, market development & strategic advisor for Somo Ltd., intends to chip away at that ignorance. Continue reading Entertainment Media: Marketing Strategies for Mobile Platforms

Toshiba Demos Ultra HD 4K Mobile Workstation in Las Vegas

Toshiba’s 2014 offerings include a 4K Ultra HD mobile workstation, expected to hit the market this summer at an estimated $2,000. The Tecra was shown at CES with the TUM-32PRO1 4K professional monitor, a 31.5-inch UHD panel (3840×2169 pixels) that offers multiple color modes, including the popular Abobe Super Wide Color Gamut, “which in layman’s terms means up to 99 percent color accuracy with the source material onscreen,” said Toshiba’s Joseph D’Avanzo. Continue reading Toshiba Demos Ultra HD 4K Mobile Workstation in Las Vegas

Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

Thanksgiving and Black Friday Experience Record Mobile Sales

Yesterday we reported that tablets were the most popular CE device during the holiday weekend shopping surge and Apple’s iPad led the charge at retailers such as Target and Walmart. According to Adobe’s Digital Index 2013 report, new records were set for Thanksgiving Day and Black Friday. More than 24 percent of online sales occurred via smartphones and tablets, a year-over-year increase of 118 percent. In addition, iOS devices drove more than $543 million in online sales. Continue reading Thanksgiving and Black Friday Experience Record Mobile Sales

Advertising Giants Merge in Effort to Fend Off Silicon Valley

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley

Mobile: Amazon Turns to the Cloud for Streaming Flash Video

Amazon has been quietly testing what it hopes will be an improved means of viewing Flash video content on mobile devices. For the past six months, some Kindle Fire users have been provided with an “experimental streaming viewer” option when they attempt to access video clips on sites including CBS.com, Fox.com and NBC.com. The Silk browser for Kindle Fire enables the streaming by splitting the workload between the mobile devices and Amazon cloud servers. Continue reading Mobile: Amazon Turns to the Cloud for Streaming Flash Video

Adobe Intros Subscription-Only Model with Creative Cloud

Adobe’s flagship Creative Suite has evolved into Adobe Creative Cloud, with new features and a switch to a subscription-only model. Instead of individual Adobe apps being available for a flat rate, users will pay a monthly subscription to access all the products. Last year, the company introduced its Creative Cloud subscription service, through which users could access one product each month for $29.99 or all the products within Creative Suite 6 for $49.99. More than 500,000 premium members signed up in the first nine months, on top of 2 million free members. Continue reading Adobe Intros Subscription-Only Model with Creative Cloud

NAB 2013: Conference Notes – The State of Disruption

A surprisingly large number of people, at times as many as 100, stayed at NAB through Thursday afternoon to attend the 2-day Disruptive Media Conference produced by Ned Sherman and Digital Media Wire. Executives from companies such as Sony, Adobe, Rentrak, Scripps, StumbleUpon, nScreenMedia and others discussed the current impact of disruptive media and what they anticipate for the future. Continue reading NAB 2013: Conference Notes – The State of Disruption

NAB 2013: Cloud-Based Production with Adobe Anywhere

First announced at last year’s NAB, cloud-based production service Adobe Anywhere is scheduled to launch in May and will be on display at next week’s NAB (booth SL3910) in Las Vegas. The toolset enables collaboration for creative professionals using Adobe Premiere, After Effects and logging tool Prelude. It uses Adobe’s Mercury streaming engine, a server that streams relevant video frames and scales quality based on available bandwidth. Continue reading NAB 2013: Cloud-Based Production with Adobe Anywhere

Proposed AS-10 Metadata Spec Aimed at Streamlining Video Workflow

  • A new video metadata specification that would enable efficient interoperability of video between cameras, editing, playout and archiving may arrive as early as next year’s NAB Show, reports TVNewsCheck.
  • The Advanced Media Workflow Association (AMWA) has spent the past nine months developing AS-10, aimed at retaining and rendering readable the video metadata across devices that come from different vendors.
  • “Our goal is to have a single file that could move from camera to edit to playout to archive and back, really to be able to traverse the entire work flow,” says CNN’s Michael Koetter, who also serves as the AMWA director.
  • “I would love for CNN or CBS or whoever to be able to walk up to a [product] and see a little badge on it that says ‘AS-10 Inside’ and have some greater level of assurance than I do today,” adds Koetter.
  • The AS-10 effort has drawn support from CNN, NRK (the Norwegian state broadcaster), and vendors such as JVC, Sony, Harmonic, MetaGlue, MOG Solutions, Canon and Adobe.

Programming across Multiple Platforms: Is HTML5 Changing the Web?

  • HTML5 is quickly becoming the standard online programming technology, with support from the likes of Amazon, Rovio Entertainment, Pandora, Zynga and various online publications. The trend has also been fueled by browser support from competitors Apple, Google, Microsoft and Mozilla.
  • Last week, Adobe announced it would stop development of the rival Flash format for mobile devices.
  • “HTML5 is a major step forward,” says Netscape creator Marc Andreessen. “HTML5 is going to put power back in the hands of creative people,” adds Silicon Valley investor Roger McNamee.
  • “Some 34 percent of the 100 most popular websites used HTML5 in the quarter ended in September, according to binvisions.com, a blog that tracks Web technologies,” reports The Wall Street Journal. “Resume searches by hiring managers looking for HTML5 expertise more than doubled between the first quarter and the third quarter.”
  • “If you want to be delivering a Web experience around multiple devices, you have to be doing it in HTML5,” explains Danny Winokur, Adobe’s general manager for interactive development.
  • The technology is also being used for media-rich ads and games for social network apps. The article suggests this is only the beginning.

Adobe Announces Aggressive Focus on HTML5, Abandons Mobile Flash

  • Adobe will no longer continue to develop its Flash Player for mobile devices. Instead, it will focus its resources on HTML5, according to the company’s blog.
  • “HTML5 is now universally supported on major mobile devices, in some cases exclusively,” writes Danny Winokur, VP and GM, Adobe Interactive Development. “This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.”
  • Future efforts for Flash on mobile devices will focus on creating native apps with Adobe AIR for all the major app stores.
  • “Did Apple ensure mobile Flash’s demise by preventing it from competing properly? Or did Adobe’s insistence on keeping the format proprietary, complicated by Flash’s alleged performance issues, tie Cupertino’s hands?” asks TIME. “Whatever the case, with Adobe’s mobile development switching to HTML5, all eyes are on the desktop version of Flash, and whether after nearly a decade-and-a-half of use, Adobe will eventually opt to retire it, too.”

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