Adobe Is Buying Collaborative Video Software Firm Frame.io

Adobe is purchasing cloud-based video collaboration platform Frame.io for $1.275 billion in a deal expected to close in Q4 2021, which ends in late November. Frame.io co-founder and chief executive Emery Wells and co-founder John Traver will join Adobe, with Wells leading the Frame.io team and reporting to Adobe chief product officer Scott Belsky, who is also executive vice president of Adobe Creative Cloud. Adobe will integrate the company’s review-and-approval functionality with Premiere Pro, After Effects, Photoshop, Illustrator and “other Adobe Creative Cloud applications.” Continue reading Adobe Is Buying Collaborative Video Software Firm Frame.io

SIGGRAPH 2021: AWS on Next Steps for Content Production

At this week’s SIGGRAPH 2021, Amazon Web Services (AWS) chief technology officer for media & entertainment Eric Iverson spoke with some top technologists and artists about future trends in content production. With COVID-19, the media industry was forced to find ways to work remotely, which jumpstarted the move to the cloud for production and CG pipelines. Now, he said, “we’re seeing three big trends: the rise of remote production, the acceleration of production pipelines and the need to keep costs under control.” Continue reading SIGGRAPH 2021: AWS on Next Steps for Content Production

ETC Execs to Discuss Future of Production at Makers Pop-Up

Makers Pop-Up is a 2-day virtual conference for the creative community that explores the merger of technology with storytelling in film, TV, advertising, interactive and animation. The event, scheduled for Wednesday-Thursday this week (June 9-10), will provide a digital space to make connections, meet potential partners and share ideas and resources. Two executives from ETC@USC will offer their expertise on panels: Yves Bergquist will address the “Virtual Creative Muse: The Evolution of AI as Artistic Mentor and Production Assistant” and Erik Weaver will discuss “Fix it in Prep: How Virtual Production Front Loads Creative Decisions and Costs.” Continue reading ETC Execs to Discuss Future of Production at Makers Pop-Up

HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

Shopify Provides Small Businesses an Alternative to Amazon

Shopify, BigCommerce and Magneto are companies that offer online sales solutions for small- and medium-sized businesses that don’t want to do business via Amazon, eBay or Walmart or go it alone and try to attract buyers via advertising. With Shopify and others, the merchant can retain her branding and customer relationships while taking advantage of established cloud-based payments and fulfillment services. These companies can also list merchandise on the dominant e-commerce sites, a time-consuming effort for the smaller businesses. Continue reading Shopify Provides Small Businesses an Alternative to Amazon

This Holiday Season to Feature Virtual Shopping Experiences

The ongoing coronavirus pandemic has changed the holiday season in ways big and small. Macy’s Thanksgiving Day Parade is still on, but without spectators, just a sign of the times for the merchant evolving to a primary digital presence. Last month, two Macy’s stores, in Delaware and Colorado, became fulfillment centers rather than places to shop. Other retailers, among them Ralph Lauren, Gap and Clarins Group, are opening virtual stores that create a consumer experience; some are slated to stay online for months after Christmas. Continue reading This Holiday Season to Feature Virtual Shopping Experiences

Adobe Beta-Testing New Tool to Detect Manipulated Images

Adobe released a beta version of a Photoshop tool that will make it easier to determine if an image is real or has been manipulated. The so-called attribution tool, which will first be tested with a select group of people, enables photo editors to attach more detailed, secure metadata to images. In addition to including who created the image, the metadata will provide information on how it was altered and if AI tools were used to do so. Adobe said it will also be clear if the metadata has been tampered with. This could be a step toward combatting deepfakes. Continue reading Adobe Beta-Testing New Tool to Detect Manipulated Images

Sony Debuts Its Spatial Reality Display with Glasses-Free 3D

Sony introduced its Spatial Reality Display aimed at professional users in the content creation industry and potential future applications for consumers. The display looks like an ordinary computer monitor but is fixed on a 45-degree recline with a triangular frame and combines a 15.6-inch screen with micro optical lens coating and an eye-tracking camera. The display offers 4K resolution, with the pixels split into two 2K arrays for left and right eyes. It also offers 3D images without glasses. Continue reading Sony Debuts Its Spatial Reality Display with Glasses-Free 3D

Nvidia Intros Open Beta of Its Omniverse Virtual Environment

In his keynote address at Nvidia’s GPU Technology Conference, chief executive Jensen Huang demonstrated Omniverse, a virtual environment described as a “metaverse” for engineers, announcing an open beta. With Omniverse — which was inspired by the sci-fi concept of the metaverse — engineers can collaborate on and simulate designs in a photoreal 3D virtual environment. Nvidia has been providing early access to Omniverse for 18 months; it will be available for download this fall. Continue reading Nvidia Intros Open Beta of Its Omniverse Virtual Environment

Google Presents Three Phones: Pixel 4a, Pixel 4a 5G, Pixel 5

Google recently unveiled three new Pixel phones — the $349 Pixel 4a, available for preorder and shipping on August 20; the 5G-enabled Pixel 5, shipping in the fall; and the Pixel 4a with 5G, priced at $499 and also shipping in the fall. According to Google, issues related to the COVID-19 pandemic prevented the Pixel 4a from debuting significantly earlier. The Pixel 4a, $50 less than last year’s Pixel 3a and the iPhone SE, stands apart from several competitors with its camera and “clean version” of Android. Continue reading Google Presents Three Phones: Pixel 4a, Pixel 4a 5G, Pixel 5

Apple Confirms Transition From Intel Chips to Its Own Design

At its Worldwide Developers Conference (WWDC) this week, Apple revealed that after years of development, it’s ready to replace Intel’s chips with its own custom-made ARM processors. Apple will be able to customize its circuitry for AI, 3D image rendering and other specific uses, with a focus on powerful, energy-efficient processors. The company expects its migration to silicon to take about two years, with its first ARM-based Macs shipping later this year. It will continue to ship Intel-based Macs in the short term and says it plans years of support for Macs with Intel processors. Continue reading Apple Confirms Transition From Intel Chips to Its Own Design

Pandemic Shutdown Leading to Major Shifts in E-Commerce

When the U.S. shut down in March, people went online to shop. Adobe’s Digital Economy Index reported that U.S. e-commerce skyrocketed 49 percent in April, compared to the baseline period in early March. Some e-commerce companies have become stronger during the shutdown. But buying patterns have been volatile, with the latest uptick sparked by government stimulus checks that were sent out April 11. Many experts believe that consumer habits are changing in ways that will continue beyond the threat of the coronavirus. Continue reading Pandemic Shutdown Leading to Major Shifts in E-Commerce

Executive Spotlight: Interview with Bluescape’s Peter Jackson

Peter Jackson is the CEO of Bluescape, the leading visual work platform. He is a serial entrepreneur and advisor with a broad and deep knowledge of technology, business and financial markets. Prior to Bluescape, Jackson co-founded Ziploop Inc. (acquired by Snipp Interactive in October 2017), served on the boards of Eventbrite, DocuSign and Kanjoya; took Intraware to IPO, and was president/COO of DataFlex following its acquisition of Granite Systems, among other achievements. Recently I had the opportunity to speak with Jackson about the impact of the COVID-19 pandemic on Bluescape and the services it deploys to the media & entertainment space. Continue reading Executive Spotlight: Interview with Bluescape’s Peter Jackson

Adobe Publishes Workflow Guide for Quibi Content Creators

Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

Microsoft Unveils New 365 Personal/Family Plans This Month

Microsoft rolled out its new Microsoft 365 Personal and Family subscriptions, to be available April 21. The plans, which will replace and enhance current Office 365 plans, are priced at $6.99 per month for Personal (one person) plans and $9.99 per month for Family (up to six people) plans. Both of the new plans include Office and access to a Microsoft Family Safety app and new features in Microsoft Teams for consumers, both of which will debut later this year. Other new features will continue to be unveiled over time. Continue reading Microsoft Unveils New 365 Personal/Family Plans This Month

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