Apple Confirms Transition From Intel Chips to Its Own Design

At its Worldwide Developers Conference (WWDC) this week, Apple revealed that after years of development, it’s ready to replace Intel’s chips with its own custom-made ARM processors. Apple will be able to customize its circuitry for AI, 3D image rendering and other specific uses, with a focus on powerful, energy-efficient processors. The company expects its migration to silicon to take about two years, with its first ARM-based Macs shipping later this year. It will continue to ship Intel-based Macs in the short term and says it plans years of support for Macs with Intel processors. Continue reading Apple Confirms Transition From Intel Chips to Its Own Design

Pandemic Shutdown Leading to Major Shifts in E-Commerce

When the U.S. shut down in March, people went online to shop. Adobe’s Digital Economy Index reported that U.S. e-commerce skyrocketed 49 percent in April, compared to the baseline period in early March. Some e-commerce companies have become stronger during the shutdown. But buying patterns have been volatile, with the latest uptick sparked by government stimulus checks that were sent out April 11. Many experts believe that consumer habits are changing in ways that will continue beyond the threat of the coronavirus. Continue reading Pandemic Shutdown Leading to Major Shifts in E-Commerce

Executive Spotlight: Interview with Bluescape’s Peter Jackson

Peter Jackson is the CEO of Bluescape, the leading visual work platform. He is a serial entrepreneur and advisor with a broad and deep knowledge of technology, business and financial markets. Prior to Bluescape, Jackson co-founded Ziploop Inc. (acquired by Snipp Interactive in October 2017), served on the boards of Eventbrite, DocuSign and Kanjoya; took Intraware to IPO, and was president/COO of DataFlex following its acquisition of Granite Systems, among other achievements. Recently I had the opportunity to speak with Jackson about the impact of the COVID-19 pandemic on Bluescape and the services it deploys to the media & entertainment space. Continue reading Executive Spotlight: Interview with Bluescape’s Peter Jackson

Adobe Publishes Workflow Guide for Quibi Content Creators

Adobe issued a workflow guide for content creators producing short-form video for the new Quibi app for mobile devices. The guide offers a step-by-step process via its Premiere Pro production platform, outlining technical specs for deliverables and use of the machine-learning-powered Auto Reframe feature to streamline creation of both horizontal and vertical versions. Quibi co-founder Jeffrey Katzenberg also stated that, in May, some Quibi users will be able to cast the service from phones to their TVs. Continue reading Adobe Publishes Workflow Guide for Quibi Content Creators

Microsoft Unveils New 365 Personal/Family Plans This Month

Microsoft rolled out its new Microsoft 365 Personal and Family subscriptions, to be available April 21. The plans, which will replace and enhance current Office 365 plans, are priced at $6.99 per month for Personal (one person) plans and $9.99 per month for Family (up to six people) plans. Both of the new plans include Office and access to a Microsoft Family Safety app and new features in Microsoft Teams for consumers, both of which will debut later this year. Other new features will continue to be unveiled over time. Continue reading Microsoft Unveils New 365 Personal/Family Plans This Month

AI-Powered App Enables Improved Virtual Apparel Try-Ons

Researchers from Adobe, the Indian Institute of Technology and Stanford University teamed up to create SieveNet, an AI-powered technology that allows a user to virtually try on clothing. The “image-based virtual try-on” maps the item to the virtual body, retaining its characteristics without creating blurry or bleeding textures. According to banking company Klarna, 29 percent of shoppers want to virtually try on apparel, accessories and cosmetics and 49 percent would like solutions that take their measurements into account. Continue reading AI-Powered App Enables Improved Virtual Apparel Try-Ons

CES: Marketers and Creators Give Audience Starring Role

CES 2020 expanded its media and entertainment-oriented C-Space to cover more interests, but four themes repeated across virtually every conversation and panel: data, privacy, quality and a genuine respect for the audience. Data was at the heart of the discussions. Never before has there been more information available, but how it is managed emerged as a consensus issue because few companies are organized to share data and insights across their enterprise. With the promise of optimizing experiences for consumers is a balance of privacy. Continue reading CES: Marketers and Creators Give Audience Starring Role

Big Tech, DARPA Ramp Up Deepfake Research, Detection

Movies and TV shows have combined real and CG images for decades, for the purpose of entertainment. But we’re seeing the rise of deepfakes, which mix fake and real elements in still images or videos with a malignant or harmful aim. Many Big Tech companies that have benefited from letting users post and share photos are now turning their attention to battling deepfakes. According to cybersecurity startup Deeptrace, the number of deepfakes online has nearly doubled to 14,678 from December 2018 to August 2019. Continue reading Big Tech, DARPA Ramp Up Deepfake Research, Detection

Adobe Reveals AI-Enabled One-Click Audio Enhancement

At the Adobe MAX conference in Los Angeles this week, the company gave a sneak peek of its Project Awesome Audio, which will clean up problematic audio recordings in Adobe Audition with the click of a button. The project is the brainchild of Adobe research scientist Zeyu Jin who, back in 2016, demonstrated a tool that allows the user to easily insert speech into an existing clip. For Project Awesome Audio, Jin, with Princeton University computer science PhD student Jiaqi Su, leveraged Adobe’s Sensei AI for “end-to-end audio enhancement.” Adobe also showcased a mobile Photoshop app, a new AR authoring app, and more. Continue reading Adobe Reveals AI-Enabled One-Click Audio Enhancement

Adobe Develops AR Software, Mixed Reality Display Tech

Adobe plans to release three apps — Aero, Fresco and Photoshop for the iPad — that focus on mixing physical elements with digital ones. The apps will allow users to switch back and forth easily between mobile and desktop devices and are cloud-native, enabling easy collaboration. The company’s chief technology officer Abhay Parasnis also recently showcased Project Glasswing, a mixed reality display prototype that will bring all the apps’ features as Photoshop or After Effects layers on a transparent screen in front of real 3D objects. Continue reading Adobe Develops AR Software, Mixed Reality Display Tech

Pandora Rolls Out Voice Mode Assistant For All Platforms

SiriusXM’s Pandora unveiled Voice Mode, its voice assistant, to Pandora app users on all platforms. This broad rollout took place after a January debut of Voice Mode on about one million iOS and Android devices. The shortcut to Voice Mode can be found in the upper right of the Pandora app screen. Pandora chief product officer Chris Phillips noted that Voice Mode introduces “an even more natural and conversational way for listeners to discover new music … like getting recommendations from a friend who really knows you.” Continue reading Pandora Rolls Out Voice Mode Assistant For All Platforms

Adobe Study: Most Companies Are Investing in Voice Tech

According to a study released by Adobe this week, nine out of 10 companies are currently investing in voice technologies, including things like voice-based commerce. Of the 401 companies surveyed, just over one-fifth have already released a voice app, while 44 percent plan to release one this year. A total of 88 percent are building apps for both Amazon and Google smart speakers and other voice-enabled devices, while only 39 percent are building for Apple’s iOS ecosystem; even fewer are building for Microsoft’s Cortana or Samsung’s Bixby.

Continue reading Adobe Study: Most Companies Are Investing in Voice Tech

Tech Firms Encourage Others to Join Open Data Initiative

Adobe, Microsoft and SAP announced the Open Data Initiative during last year’s Microsoft Ignite conference with the intent of creating standards that would assist customers in moving their data between the companies’ services more easily. Now the companies are looking to expand the program. At this week’s Adobe Summit in Las Vegas, they demonstrated how Unilever is effectively leveraging a new common data standard. They also announced the formation of a partner advisory council as a first step toward making the Open Data Initiative available to other companies. Continue reading Tech Firms Encourage Others to Join Open Data Initiative

Nvidia Demos New Products at Deep Learning & AI Confab

Nvidia made a number of compelling announcements at this week’s GPU Technology Conference (GTC 2019) in San Jose, California. The company unveiled its GauGAN AI image creator that uses generative adversarial networks (GANs) to turn sketches into nearly photorealistic images. As part of its cloud pursuits, the company unveiled its latest RTX server configuration that is designed for Hollywood studios and those who want to create visual content quickly (each server pod can support up to 1,280 GPUs). Nvidia also announced partnerships with 3D software makers including Adobe, Autodesk and Unity to integrate Nvidia’s RTX ray-tracing platform. Continue reading Nvidia Demos New Products at Deep Learning & AI Confab

Firms Highlight Real World AI Solutions at HPA Tech Retreat

At the HPA Tech Retreat in Palm Desert this week, Sony chief technology officer Don Eklund described how Sony has been using artificial intelligence as a toolset to create applications specific to its needs. “I was aware of AI but didn’t pay attention,” he said. “It’s now become pervasive.” He brought together three companies — Adobe, Rival Theory and Video Gorillas — that are researching and developing AI-enabled solutions over many years. Some of these tools are commercially available or will be soon. Continue reading Firms Highlight Real World AI Solutions at HPA Tech Retreat

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