Tumblr Launches Beta Advertising Model with Sponsored Posts

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

Intel Looking to Sell Online Pay TV Service for $500 Million

Intel is reportedly asking about $500 million for its OnCue service, which the chipmaker developed before making the decision to no longer pursue its online pay TV ambitions. The company is looking to secure a sale by the end of the year, according to inside sources. Verizon, which has been talking with broadcast and cable channels regarding terms for a streaming TV service, is believed to be one potential suitor. Intel has also met with Samsung and Liberty Global. Continue reading Intel Looking to Sell Online Pay TV Service for $500 Million

Rivalry Between Facebook and Newcomer Snapchat Heats Up

Snapchat users are sending approximately 400 million ‘snaps’ per day, whereas Facebook users are uploading about 350 million photos each day and Instagram users are uploading roughly 55 million photos daily. Snapchat’s 400 million snaps account for both video and photo messages, but it is likely that Snapchat surpasses Facebook on photo volume alone. While some question the validity of Snapchat’s numbers, the company reported 350 million snaps daily in September, up from 200 million in June. Continue reading Rivalry Between Facebook and Newcomer Snapchat Heats Up

Apple Rumored to be Acquiring 3D Sensor Firm PrimeSense

Rumors are swirling that Apple is close to reaching an acquisition deal with 3D sensor technology company PrimeSense to the tune of $345 million. But if it is true, the deal has not yet gone through, and PrimeSense’s only statement on the matter is vague. If it does happen, however, Apple would potentially be able to use PrimeSense’s motion sensing technology for current or future Apple products, including wearable devices. Continue reading Apple Rumored to be Acquiring 3D Sensor Firm PrimeSense

Nokia to Release its First Windows-Based Tablet This Week

Nokia will offer its first Windows-based tablet, the Lumia 2520, for as little as $199 through AT&T in the U.S. starting November 22. Verizon also plans to carry the new tablet, but has yet to announce a launch date. The tablet is equipped with a 10.1-inch HD screen and LTE technology. Nokia opted for Windows RT rather than the full version of Windows 8.1 to boost battery life and keep the device thinner. So far, however, Windows RT tablets have been a tough sell for some companies. Continue reading Nokia to Release its First Windows-Based Tablet This Week

Facebook to Start Using Instagram as New Advertising Vehicle

Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle

Google Acquires Mobile Startup Bump as Apple Unveils AirDrop

Google announced it has acquired Bump, the popular mobile app that enables users to share contact info, images, videos and files by simply “bumping” mobile devices into each other. While neither company revealed specifics of the deal, a source close to the transaction told AllThingsD that Google paid between $30 and $60 million. The news comes as Apple releases its iOS 7 today, which includes a similar technology called AirDrop, a new means of wirelessly sharing files with other nearby Apple device users. Continue reading Google Acquires Mobile Startup Bump as Apple Unveils AirDrop

Following Trendrr Deal, Twitter Acquires Mobile Ad Firm MoPub

Twitter announced this week that it has acquired mobile advertising firm MoPub, which enables mobile application publishers to manage inventory and leverage advertising such as direct ads, house ads, ad network and real-time bidding through the MoPub Marketplace exchange. The deal, worth an estimated $350 million, can be viewed as Twitter’s latest effort to increase revenue prior to its much-anticipated initial public offering, expected sometime next year. Continue reading Following Trendrr Deal, Twitter Acquires Mobile Ad Firm MoPub

Microsoft to Pay $7 Billion in Deal for Nokia Phone Business

Microsoft is paying $7.17 billion in a deal to acquire Nokia’s devices-and-services business and license its mapping services. By purchasing Nokia’s core cellphone business, Microsoft is hoping to better compete with Apple, Google and Samsung in the fast-growing mobile business. The move follows the announcement of Steve Ballmer’s planned retirement as Microsoft CEO. Several Nokia executives will transition to Microsoft as part of the deal and could become contenders for Ballmer’s position. Continue reading Microsoft to Pay $7 Billion in Deal for Nokia Phone Business

Deal Update: Vodafone and Verizon Agree on Financial Terms

Last week we reported that Verizon Communications had scheduled a board meeting to discuss the possible acquisition of Vodafone’s 45 percent stake in Verizon Wireless, a deal that would be the second-largest acquisition on record and potentially lead to additional mergers across the global telecom industry. Vodafone confirmed late yesterday that terms of the deal call for Verizon to pay $130 billion. If approved by both boards, the deal could be announced as early as this afternoon. Continue reading Deal Update: Vodafone and Verizon Agree on Financial Terms

Verizon-Vodafone Deal Could Potentially Upend Telecom Market

Verizon Communications is reportedly in talks with Vodafone Group to pay as much as $130 billion for Vodafone’s 45 percent stake in Verizon Wireless. The deal, which could be completed within a week, would be the second-largest acquisition on record and could possibly lead to a new round of mergers across the global telecom industry. According to people familiar with the matter, Verizon has scheduled a board meeting to discuss the deal. Continue reading Verizon-Vodafone Deal Could Potentially Upend Telecom Market

Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Twitter has acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Twitter purchased social analytics firm Bluefin Labs earlier this year, while Nielsen picked up SocialGuide. Trendrr, which was developed by digital agency Wiredset and first launched in 2007, will not be signing any new social analytics contracts and its curation product will likely be fully folded into Twitter’s offerings. Financial terms of the deal were not disclosed. Continue reading Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Instagram Acquires Video Sharing App and Stabilization Tech

Two months after Instagram introduced video to its popular app, the company has acquired video sharing app Luma (formerly Midnox), which provides users with a variety of filters and adjustment controls including brightness, contrast, saturation, exposure and more. Luma also has stabilization technology that could help Instagram with its Cinema stabilization feature. The Luma app is no longer available via iTunes, although the company will offer support through the end of the year. Continue reading Instagram Acquires Video Sharing App and Stabilization Tech

Google and Waze Integrate Their Mobile Maps for First Time

Google introduced this week the first integrations between its Google Maps for Mobile and the newly acquired Waze traffic app (Google purchased Waze for $1 billion in June). Obstacles such as construction, accidents and road closures reported by Waze users will now be available via the traffic tab on the iOS and Android versions of Google Maps. The Waze app will support Google search, while its map editors will have access to Google’s satellite imagery and Street View. Continue reading Google and Waze Integrate Their Mobile Maps for First Time

MakerBot Merges with Stratasys and Plans 3D Scanner Launch

The 3D printer manufacturer, MakerBot, will begin selling its Digitizer 3D scanner next week for a yet-to-be-announced price. The company first revealed an early prototype of the scanner at the South by Southwest conference. Users will be able to easily scan and distribute scanned image designs that are compatible with most 3D modeling software. In addition, MakerBot officially announced its merger with Israeli 3D printer and manufacturer Stratasys. Continue reading MakerBot Merges with Stratasys and Plans 3D Scanner Launch

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