March 21, 2017
As Twitter readies its first original content presentation for the Digital NewFronts in May, the company is reportedly launching a live video API today designed to help media publishers post live video broadcasts via the social platform. Twitter’s offering is expected to be similar to the Facebook Live API launched last year. “The API will let companies hook up professional broadcasting and video editing equipment to Twitter with more powerful integrations than Twitter’s existing Periscope Producer feature,” explains TechCrunch. “Telestream, Wirecast, and Livestream Switcher are amongst the API partners that will help publishers use the API.”
“Big video cameras, editing boards, desktop editing software, satellite vans and more will be able to broadcast directly to Twitter through the API,” notes TechCrunch. “This functionality goes deeper than Periscope Producer, which merely provides a destination URL where users can send video from software like OBD or Wirecast.”
Twitter’s API will target professionals rather than vloggers, and will reportedly be more customizable than Periscope Producer.
The move is part of Twitter’s larger strategy to add more video to its platform, including live video broadcasts of content related to sports, awards shows and more.
“Twitter is the natural home for live video, not Facebook, Instagram or Snapchat. It’s always been about now,” suggests TechCrunch. “This API could use convenience to offset its smaller scale and lure content creators and owners to put their first screen inside Twitter’s second screen.”