Avid is deploying its popular Media Composer and Avid NEXIS tools at Amazon MGM Studios via the cloud using Amazon Web Services (AWS). The integration will enable the studio’s customers to use Avid’s editing and storage solutions via the cloud in a way that fits their specific production needs. Avid has been collaborating with Amazon MGM Studios for the past three years, and at the NAB 2025 show expanded the partnership to include the Avid on AWS production framework, offering studios, broadcasters, and streaming services cloud access to Avid’s post-production solutions on AWS. Continue reading Amazon MGM Studios Offering AWS Cloud-Based Avid Tools

Snapchat has introduced new editing tools designed to make it easier for creators to produce and share content on its platform. Capabilities of the new “Timeline Editor” include generating videos from saved Memories and viewing video content in a chronological way, making it simpler to move and rearrange clips. The “Create a Video” feature provides templates that let users select Memories vids, pick a song from the Snapchat Sounds library and generate a custom video compilation. The ability to auto-save public Stories to profiles has been added as Snapchat seeks to build-out creator tools to compete with Instagram and TikTok. Continue reading Snapchat Expands Its Video Editing Tools and Adds Analytics

Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world. Continue reading Meta Rolls Out AI Video Editor Available via App and the Web

Snapchat is offering experimental augmented reality and generative AI tools through its new Lens Studio iOS app and web tool. According to the company, “you can generate your own AI effects, add your dancing Bitmoji to the fun, and express yourself with Lenses that reflect your mood or an inside joke.” The app responds to text prompts, producing filters that can be published to Snapchat. Snap previously offered generative AI capabilities only to professional creators as part of its Lens Studio. The company has also launched an app that lets users read and reply to messages using their Apple Watch. For professional developers, Snap’s Lens Studio has added tools to build Bitmoji games. Continue reading GenAI Powers Snapchat Tools for Creating AR Lenses, Bitmoji

Google is celebrating 10 years of Google Photos by introducing a redesign of the Photos editor, including helpful new tools. The Photos editor gets some AI editing features previously available only on Pixel phones as part of its generative AI Magic Editor. The Photos platform is also expanding access to its AI-powered text-to-image Reimagine and automatic framing and related features first introduced with the Pixel 9. The company explains there are currently more than 1.5 billion monthly Photos users that have stored 9+ trillion photos and videos. The updates reflect Google’s AI push as it continues to integrate Gemini across its growing family of products and services. Continue reading Google Photos Rolling Out Redesign and New AI Editing Tools

TikTok AI Alive is a new image-to-video feature that can add sequential expression to selfies and add progressive hues to sunsets. Accessible through the platform’s Story Camera, AI Alive uses intelligent editing tools that give anyone, regardless of experience, “the ability to transform static images into captivating, short-form videos enhanced with movement, atmospheric and creative effects.” TikTok says it is prioritizing safety and transparency by adding a label to AI Alive stories, which will also have C2PA metadata embedded, traveling with the content even when it’s downloaded and shared elsewhere. Continue reading TikTok Offering ‘AI Alive’ Image-to-Video Generator in Stories

Microsoft is adding new features to the Windows 11 Start menu beginning this month, rolling the changes out first to Windows Insiders using Snapdragon X Copilot+ PCs, including the new Surface Pro and Surface Laptop devices. The new Start menu is said to be roomier, with easier all-apps scrollable viewing and the ability to organize categories. The restyled Windows 11 Start menu will also offer a new phone companion panel that provides quick access to frequently used contacts, recent messages and calls, and more on synced Android or iPhone devices. Continue reading Windows 11 Will Feature an Updated Start Menu This Month

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

Among the many tech advancements unveiled at Google Cloud Next include a major generative media upgrade to Vertex AI, Google Cloud’s managed AI development platform. The new Vertex AI Media Studio lets enterprise users generate complete videos from scratch using text prompts. Lyria, Google’s text-to-music model is now available on Vertex in private preview. Both are subject to an “allowlist.” Chirp 3 now creates custom voices with just 10 seconds of audio input, while Imagen 3 has gained improved abilities for reconstructing missing or damaged portions of an image. Continue reading Vertex AI Movie Studio Can Create Videos from Start to Score

Adobe introduced new versions of Premiere Pro and After Effects at the 2025 NAB Show. For the first time, Adobe’s Premiere Pro editing software gets Firefly generative AI powers. Generative Extend lets users elongate scenes by generating a few extra frames at 4K in the Premiere Pro app, which also gains New Media Intelligence to help find the right clip in seconds. There is also drag-and-drop color management and automatic caption translation to over 27 languages. After Effects gets a more powerful preview playback engine, new 3D motion design tools and HDR monitoring. Continue reading Adobe Upgrades Premiere Pro, After Effects with AI Features

Blackmagic Design has released DaVinci Resolve 20 in public beta, touting 100 AI-centric improvements that aim to save time in a workflow. Among them is AI IntelliScript, which automatically generates a timeline using the transcribed audio in media clips and matching it to the script. From that, it constructs “a timeline of the best selected takes, with any alternative takes placed on additional tracks for editor review,” Blackmagic says. Another, AI MultiCam SmartSwitch, compiles a camera angle timeline based on who is speaking. Meanwhile, AI Audio Assistant puts what Blackmagic calls a “professional audio mix” just a click away. Continue reading Blackmagic Adds AI-Powered Features to DaVinci Resolve 20

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

Adobe has released a Photoshop mobile app that includes several design, editing and generative AI tools found useful in the desktop version of the popular graphics software. Initially being released globally to iOS users, Adobe says an Android version will be available later this year and that a revamped web app is also in the works. The mobile app includes features like layering, masking and Firefly’s AI-powered generative fill, which has proven popular with users. The iPhone app also ties into the full-featured, Adobe Cloud-based Photoshop so creators can access projects across multiple devices. Continue reading Adobe Introduces a Powerful, Free Photoshop App for Mobile

Substack has enabled video publishing directly from within the Substack app. The move is designed to increase user engagement while helping its authors monetize, including with smartphones. Each video post can be formatted to reach subscribers instantly through email, app notifications, or both. “With millions of weekly active users and 1 million posts discovered daily, the Substack app has become the leading driver of subscriber and revenue growth for publishers building sustainable, independent businesses,” the company claims. The Substack network has also become a discovery ecosystem, helping creators find potential subscribers. Continue reading Substack Now Lets Creators Monetize with Video Publishing