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Debra KaufmanNovember 20, 2020
Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres
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Debra KaufmanNovember 19, 2020
At a Senate Judiciary Committee, Facebook chief executive Mark Zuckerberg and Twitter chief executive Jack Dorsey reported that their companies made improvements in blocking misinformation during the 2020 presidential election, compared to their inability to stop Russian meddling in the 2016 election. Judiciary chair Lindsey Graham (R-South Carolina) said both companies will face modifications to Section 230 of the Communications Decency Act, which protects them from liability for user-posted content, and the two chief execs expressed cautious support for the idea. Continue reading Facebook, Twitter Chief Execs Support Section 230 Changes
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Debra KaufmanNovember 19, 2020
Cerebras Systems and its partner, the Department of Energy’s National Energy Technology Laboratory (NETL), revealed that its CS-1 system, featuring a single massive chip that features an innovative design, is 10,000+ times faster than a graphics processing unit (GPU). The CS-1, built around Cerebas’ Wafer-Scale Engine (WSE) and its 400,000 AI cores, was first announced in November 2019. The partnership between the Energy Department and Cerebras includes deployments with the Argonne National Laboratory and Lawrence Livermore National Laboratory. Continue reading The Cerebras CS-1 Chip Is 10,000 Times Faster Than a GPU
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Debra KaufmanNovember 18, 2020
At the beginning of its SC20 supercomputing conference, Nvidia unveiled its 80GB version of the A100 GPU (graphics processing unit) based on its Ampere graphics architecture and aimed at AI and graphics for supercomputing. The chip is intended to enable faster real-time data analysis for business and government applications. This new version doubles the memory of the predecessor, debuted six months ago. Nvidia executive Paresh Kharya noted that 90 percent of the world’s data was created in the last two years. Continue reading Nvidia Debuts New Version of A100 GPU for Supercomputers
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Debra KaufmanNovember 16, 2020
On China’s Singles Day, Alibaba Group reported it earned a record $75.1 billion this year, in part by extending the buying window to eleven days. This year, however, Alibaba, founded by Jack Ma, is under increasing pressure from regulators who suspended the dual IPOs of Alibaba’s Ant Group. Since then, according to Refinitiv data, the company’s shares on the New York market have dropped 16 percent, erasing $137 billion from its market value. Alibaba and JD.com said the U.S. was the top seller of goods to China. Continue reading Alibaba, JD.com Set Record Earnings for China’s Singles Day
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Debra KaufmanNovember 13, 2020
Nielsen has partnered with AT&T’s DirecTV and Dish Network, two of the largest pay-TV distributors in the U.S., and smart TV maker Vizio, to use data collected by these companies to measure targeted advertising on television. The shift means that, rather than tabulating an average audience for all ads in a program, Nielsen will measure each ad individually. The adoption of targeted advertising is expected to increase the value of TV ads, which have been struggling recently as broadcast and cable networks lose viewership to a growing number of streaming services. Continue reading Nielsen Plans to Measure Targeted Advertising on Television
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Debra KaufmanNovember 12, 2020
NBCUniversal and PayPal have inked a deal that will make it easier for viewers to buy products suggested by TV programs. The move is part of the media conglomerate’s effort to create a new revenue stream as the television advertising business faces new challenges. NBCUniversal earlier launched e-commerce on its Syfy cable network and, later, on Spanish-language Telemundo. With PayPal on board, it will now allow viewers to buy products from 60 retailers; PayPal will also make shoppable online gift guides available. Continue reading NBCU and PayPal Ink Deal to Create TV-Based E-Commerce
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Debra KaufmanNovember 11, 2020
When president-elect Joe Biden takes office, one challenge he will face is China’s aim to dominate technology. President Trump’s efforts to limit China’s abilities have only partially succeeded and, in fact, may have even accelerated the nation’s development in AI, 5G, biotechnology and chipmaking. China is already ahead of the United States in 5G. Experts say the U.S. should more forcefully confront China on issues including market access, forced technology transfers and human rights. Continue reading Biden Administration to Face China’s Push for Tech Hegemony
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Debra KaufmanNovember 11, 2020
The iPhone 12 Pro Max offers a number of firsts for an iPhone: the largest ever display, at 6.7-inches; the biggest camera sensor ever; a 5G radio and a bigger battery. At the same time, it’s not much more expensive than the next level down, an iPhone 12 Pro, with an added $100 for every storage level. The size of the phone — not just the inches but also the heft and weight — might be a downside for some users, but the iPhone 12 also comes with more choices, starting with the compact iPhone 12 Mini. Continue reading Apple iPhone 12 Pro Max Receiving Positive Camera Reviews
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Debra KaufmanNovember 10, 2020
In response to the pressure for privacy on social media apps, Facebook-owned WhatsApp debuted a setting to automatically delete messages after seven days. This is intended to make users feel more secure in communicating one-on-one and in group chats. As WhatsApp product manager Zafir Khan noted, “records of most in-person conversations don’t exist forever, so conversations on WhatsApp shouldn’t have to either.” He added that, nowadays, people are “using WhatsApp messaging for very deep and intimate conversations.” Continue reading WhatsApp Debuts Disappearing Messages, Expands in India
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Debra KaufmanNovember 9, 2020
A major supplier of 5G chips, Qualcomm predicted shipments of 450 million to 550 million 5G smartphones in 2021, a number at least double of what’s expected by the end of this year. Chief executive Steve Mollenkopf revealed that sales of smartphones was a significant part of the company’s latest quarterly earnings. He also noted that Qualcomm is already seeing benefits from Internet of Things devices and networking gear using 5G chips. In addition, Apple’s 5G-enabled iPhone 12 is expected to be a boon for Qualcomm’s modems. Continue reading Increasing Demand for 5G Lifts Qualcomm Earnings, Revenue
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Debra KaufmanNovember 9, 2020
Telecommunication companies and others are spending billions of dollars to make 5G ubiquitous, for smartphones and the Internet of Things. Speed is one benefit of 5G but also important is that its high bandwidth enables more capacity, which allows manufacturing plants and facilities to capture more data and communications. That is a game changer for a manufacturing plant with hundreds of thousands of signals from robots, HVAC and lighting systems and machinery that communicate to an asset management system. Continue reading How Businesses Should Prep for the Coming Ubiquitous 5G
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Debra KaufmanNovember 4, 2020
Google announced it has developed URL2Video, an AI-enabled system that automatically converts webpages into short videos by extracting text and images. The system also harvests design styles such as colors, fonts, graphics and layouts from HTML sources and organizes all the elements into a sequence of shots that looks and feels similar to the original webpage. Google is targeting businesses with websites for their products and services, enabling them to easily create marketing videos out of existing resources. Continue reading New AI-Based Google System Converts Webpages to Video
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Debra KaufmanNovember 4, 2020
Amazon Fresh Stores have a very different look from Whole Foods, which the e-commerce giant purchased in 2017. The Fresh Store, which just opened its second outpost last week in Irvine, California, looks like a small warehouse, with Dash Carts offering integrated touchscreens and cameras. The Fresh Store is designed to be as easy as possible to retrofit in an existing retailer space and the look is spartan and appears to be optimized for robots. Prepared foods are available but there’s no place to sit and eat them. Continue reading Amazon Fresh Stores Aim to Reinvent Shopping Experiences
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Debra KaufmanNovember 2, 2020
On October 29, the Television Academy celebrated the honorees of the 72nd Engineering Emmy Awards, live-streaming the ceremony from its website for the first time. The awards were announced on October 8, and the event was hosted by CBS “Criminal Minds” star Kirsten Vangsness for the fifth consecutive year. The Engineering Emmys are awarded to individuals, companies or organizations for technical developments that improve or invent things that “greatly impacts the production, recording, transmission or reception of TV.” Continue reading Television Academy Live-Streams Engineering Emmy Awards