CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts
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Debra KaufmanMay 17, 2018
Istanbul-based Sinemia offers a service similar to MoviePass, but whereas MoviePass subscribers pay $10 per month for up to one movie ticket a day, Sinemia’s members pay the same amount for just two movie tickets per month. MoviePass, however, limits its subscribers to 2D showings and doesn’t include seat selection, while Sinemia offers 3D, 4D, IMAX, and lets its subscribers not only choose seats but purchase up to 30 days in advance. Sinemia also offers a $5 per month option for one 2D ticket per month, or $7 per month for two 2D tickets. Continue reading How Sinemia’s $10/Month Movie Subscription Works in Europe
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Debra KaufmanMay 17, 2018
Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool
TiVo is introducing voice control to its DVRs with support for Amazon’s digital assistant Alexa. Consumers who have TiVo devices including the Premiere, Roamio and Bolt boxes will be able to interact with Alexa for basic remote control commands such as skipping commercials with SkipMode, changing channels, and launching video apps like Netflix. TiVo joins companies including DirecTV, Dish and Verizon in adding hands-free, voice control features. At CES in January, TiVo announced its plans to add support for Alexa and Google Assistant. Continue reading TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa
At the Google I/O developers conference, Google announced compelling updates including: Google Duplex brings new AI tech to Google Assistant; six new voices are coming to Google Assistant (including a version from John Legend); mobile operating system Android P gets an interface refresh, gesture controls, and expanded dashboard features; the new Android TV dongle supports 4K streaming and touts 8GB of storage; AI-powered Smart Compose comes to Gmail; Google Maps adds a new social layer and AR directions functionality by teaming AI with Street View; Google News curates online content via AI; and Google Lens is closer to delivering its text copy and style match features. Continue reading Google I/O Reveals Long List of Product Upgrades and News
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Debra KaufmanMay 10, 2018
At Google’s I/O conference, chief executive Sundar Pichai reflected on the backlash against Silicon Valley companies while, at the same time, promoting the company’s advances and ambitions in artificial intelligence. Among those were specific positive solutions, such as an AI-powered software that helps diagnose eye disease, and a demonstration of what Google Assistant — in a variety of voices and accents — can do for ordinary consumers, and how Smart Compose in Gmail will suggest complete sentences to make the process speedier. Continue reading Google’s Third-Gen Tensor Processor Unit Key to AI Ambitions
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Debra KaufmanMay 10, 2018
During this week’s Google I/O conference, the importance of Google Lens to chief executive Sundar Pichai’s AI-first strategy became apparent. Google Lens combines computer vision and natural language processing with Google Search, for a solution aimed at consumers. Lens, described as “Google’s engine for seeing, understanding, and augmenting the real world,” resides in the camera viewfinder of Assistant and, soon, its top-end Android smartphones. Lens recognizes people, animals, objects, environments and text. Continue reading Upgraded Google Lens to Be Featured in Top Android Phones
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Debra KaufmanMay 9, 2018
As Google opened its annual developer conference I/O, the company debuted Android Things, a version of its operating system for smart devices, offering SDKs to hardware and software developers. According to Google product management director Venkat Rapaka, with Android Things, such devices can now be built “faster, cheaper and more secure.” Android Things will also provide a consistent interface for users. Until its formal debut, Android Things had been in beta, with several partners already developing IoT products. Continue reading Google Moves Android Things for Smart Devices Out of Beta
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Debra KaufmanMay 8, 2018
Google’s YouTube will now sell Vevo’s music video clips directly to advertisers, as part of a deal struck late last year but just made public. Up until now, Vevo had the first pass at selling its own videos, leaving automated, remnant ad sales to Google. At YouTube’s “Brandcast” pitch event to advertisers, the company did not so much announce the terms of the deal, but let it slip that it was selling Vevo clips in its “Google Preferred” tier, which is a collection of its most valuable and most “brand-safe” content. Continue reading YouTube to Sell Vevo Music Video Clips Direct to Advertisers
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Debra KaufmanMay 8, 2018
Google revealed that its AI-powered Google Assistant is now connected to more than 5,000 smart devices in the home, up from 1,500 such devices in January. Among the devices now controlled by Google Assistant are air conditioners, cameras, security systems, thermostats, vacuum cleaners and washing machines. Google faces stiff competition in the smart home arena, most notably from Amazon Alexa, Apple’s HomeKit and Siri, Microsoft Cortana and Samsung’s SmartThings and Bixby. Now the rivals must convince consumers to buy the devices. Continue reading Google Assistant Is Connected to 5,000 Smart Home Devices
The Entertainment Technology Center at The University of Southern California (ETC) will produce “vETC 2018 | The Grand Convergence,” its 4th annual virtual conference (formerly vNAB), June 27-28, 2018, in Los Angeles, highlighting significant presentations of emerging technologies and their impact on the M&E industry. The presentations will be recorded and posted to our YouTube channel. The Initial Expression of Interest seeking speakers and topics is open through Friday, May 18. Specific areas of concentration include AI, machine learning, adaptive production, blockchain, AR/MR/XR (immersive media). We welcome additional topics. Speakers will present concepts, workflows, business models, case studies, etc. Please no sales pitches! If you are interested in consideration, click here for more information. Continue reading ETC’s Virtual Conference: Call for Speakers Deadline May 18
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Debra KaufmanMay 7, 2018
Facebook has debuted Oculus Go, its standalone $199 VR headset that the company hopes will launch more widespread engagement with virtual reality. Unlike the Oculus Rift, Oculus Go does not require a high-end smartphone or computer, has no wires or cables, and is ready to use out of the box. Early reviews give the VR headset a thumbs-up for its simplicity and convenience, and such features as speakers built into the strap. Also at its F8 developer conference, Facebook debuted a new version of Oculus Rooms. Continue reading Wireless Oculus Go, at $199, Opens Door to Widespread Use
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Debra KaufmanMay 1, 2018
Autodesk is rolling out a new version of its Autodesk Virtual Agent (AVA) to replace its text-only chatbot in mid-May. AVA features an animated face and a New Zealand accent, with emotional responses that the company hopes will help customers engage. For example, if a customer says he’s having trouble, AVA will frown, say she’s sorry and ask how she can help, explains Autodesk manager of digital support channels Rachael Rekart. In doing so, Autodesk is following a trend of companies installing virtual assistants that are more helpful and personable. Amazon, for example, is updating Alexa to be smarter and more conversational. Continue reading Autodesk, Amazon Tweak Digital Assistants to Be More Natural
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Rob ScottApril 30, 2018
Wireless carriers T-Mobile and Sprint on Sunday announced they have entered into a merger agreement for an all-stock transaction. The $26 billion merger would reduce the U.S. wireless market to three major players and give Japan’s SoftBank (Sprint’s majority owner since 2012) a greater presence in the U.S. If approved, the newly combined company would keep the name T-Mobile, and would be run by current T-Mobile U.S. CEO John Legere and T-Mobile COO Mike Sievert. The $146 billion entity would be controlled by T-Mobile parent company Deutsche Telekom. Continue reading T-Mobile, Sprint Announce All-Stock Deal for $26 Billion Merger
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Debra KaufmanApril 27, 2018
Google just introduced upgrades to its Gmail service, which includes a new look to the web app and a variety of new features. G Suite, its business-centric paid productivity service that includes Gmail, is the main focus of the upgrades, but many features will also be included in the free Gmail service. Gmail product manager Jacob Bank said the overhaul is intended to make “Gmail the most secure, the smartest, and the easiest to use email client” with “a ground-up rewrite” of the flagship Gmail product. Continue reading Google Upgrades Gmail With New Look and Security Features