In the 2013-2014 television season, CBS had five of the top ten broadcast shows, but none of them were among the top ten most-tweeted, possibly because it has the oldest median viewer age. In a report released by Nielsen Social, “Breaking Bad” and “The Walking Dead” were the two top series on Twitter over the last year, with “Pretty Little Liars,” “The Bachelor” and “Game of Thrones” following close behind. The ranking includes specials and moments that engaged the most fans.
While the Super Bowl on Fox was the most social event on television, the top per minute of TV-related Twitter activity for the season was “The Voice.” The show created this record for most tweets and tweets per minute with its “Instant Save” option, allowing viewers to save contestants such as Christina Grimmie by tweeting.
“Breaking Bad” had the greatest reach while the Grammy Awards had the most tweets and the Super Bowl had the greatest activity and reach. Next, the Oscars had the most impressions with 1 billion.
According to Variety, “TV networks that ignore Twitter — not to mention Facebook, Instagram and other social platforms — risk losing out on a key opportunity to bring more viewers, especially younger ones, into the fold. A study sponsored by Twitter and Fox found that 92 percent of Twitter users have taken immediate an action, like tune to live TV or search for a show, after seeing a tweet about a TV show.”