Scener Offers Virtual Theater and Video Chat for HBO, Netflix

WarnerMedia’s HBO has partnered with Seattle-based Scener to allow HBO Now and HBO GO subscribers to create a private virtual theater, including video chat, for up to 20 people. Scener already allows co-viewing for Netflix accounts. This is HBO’s first significant partnership with an online co-viewing platform. Scener co-founder Joe Braidwood said the company saw a “crazy surge in demand” for the product with the COVID-19 pandemic. The partnership, which began in March, includes a new design for the site and update for Google Chrome browsers. Continue reading Scener Offers Virtual Theater and Video Chat for HBO, Netflix

Riot Games to Produce Show Based on ‘League of Legends’

Riot Games co-founder Marc Merrill built “League of Legends,” a monster video game that draws up to 8 million concurrent players daily and has reaped billions of dollars. But, tired of being disrespected by the broader culture as a game maker, Merrill has come up with a way he hopes will minimize the negative judgment: expand beyond the video gaming world to produce a TV show, “Arcane.” The two “Angry Birds” films earned a combined $500 million at the box office and “Assassin’s Creed” made $240.6 million. Continue reading Riot Games to Produce Show Based on ‘League of Legends’

New Disney Streamer Tops App Downloads, Google Search

In the first month since its debut, streaming platform Disney+ ranked No. 1 every day in Apple’s App Store and Google Play in the U.S., with 22 million global downloads of its mobile app. According to Apptopia, Disney+ has averaged 9.5 million daily active users, 84 percent of whom reside in the U.S. It added that the new streaming service also has 5.8 percent longer average session times on a per-user basis than Netflix and 7.8 percent longer than Amazon Prime Video. Google reported that “Disney Plus” was its top search trend for 2019. Continue reading New Disney Streamer Tops App Downloads, Google Search

Facebook Unveils Three New Ad Units: Polls, Playable, AR

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR

New HBO Campaign Offers Recommendations by Humans

In a subtle swipe against Netflix’s algorithm-based TV/movie recommendations, HBO unveiled “Recommended by Humans,” a new marketing site featuring 36 video and 150 Twitter recommendations from HBO fans enthusing over new series “Chernobyl,” “Game of Thrones” and “Succession,” as well as older shows such as “Sex and the City,” “The Sopranos,” “The Wire” and “Curb Your Enthusiasm.” HBO put out a call for viewers willing to go on camera to recommend their favorite shows. “The best recommendations come from real people,” said HBO. Continue reading New HBO Campaign Offers Recommendations by Humans

AT&T Readies Streaming Service, Rebrands DirecTV Now

AT&T plans to rename streaming service DirecTV Now as AT&T TV Now. Its new streaming service AT&T TV will be tested in a handful of markets; customers will be able to access AT&T TV and AT&T TV Now via the same AT&T TV app on mobile devices and/or connected TVs. To continue service, DirecTV Now subscribers will have to accept AT&T’s terms of service, and will then be able to log in with the same credentials. AT&T, which has not released pricing information for the new services yet, lost about two million traditional pay-TV subs last year.  Continue reading AT&T Readies Streaming Service, Rebrands DirecTV Now

Trade War with China Could Impact Hollywood’s Box Office

In the ongoing U.S.-China trade war, Hollywood is feeling the impact, as the Beijing-based government has begun to limit Hollywood’s ability to sell its entertainment products. Four people who do business in China or closely follow its relations with Hollywood are commenting to the press on the worsening relationship. China, currently the world’s second-largest film market, requires government approval for film distribution. “I don’t want to use the words ‘total freeze,’ but it’s real,” said SK Global head and “Crazy Rich Asians” producer John Penotti. “They’re not saying it officially, but the industry is operating as if it’s close to a total shutdown.”

Continue reading Trade War with China Could Impact Hollywood’s Box Office

AT&T to Launch WarnerMedia Streaming Service Next Year

By the end of 2019, AT&T is slated to introduce a digital video service featuring WarnerMedia films and TV shows. That will include such blockbusters as “Wonder Woman” and the Harry Potter franchise as well as HBO’s “Game of Thrones.” The deal comes on the heels of AT&T’s purchase of Time Warner in June for $85.4 billion. The company made it clear then that the main motivation for the acquisition was to launch a streaming video service. So far, no details have been revealed on the service’s name, price or date that it will be launched. Continue reading AT&T to Launch WarnerMedia Streaming Service Next Year

Apple Pursues Plan to Offer Free Content to Device Owners

According to sources, Apple is developing a new digital video service that will provide original content and third-party subscription services to owners of its devices. Content owned by Apple will be free to device owners, who will also be able to sign up for services from the likes of HBO and Starz. On current iPhones, iPads and Apple TVs, users can find a pre-installed TV app, say sources who also note the app will debut in early 2019. The company has already said it is spending $1 billion on PG-rated content this year. Continue reading Apple Pursues Plan to Offer Free Content to Device Owners

Facebook Promotes AR Features with Platform Wide Release

After testing out AR face masks with selected outside developers, Facebook is now rolling out its Camera Effects Platform to any outside developer to build AR features for its in-app camera. HBO used it to build masks for “Game of Thrones” fans to become the Night King, and Lucasfilm used it so “Star Wars” fans could become Kylo Ren. With the wide introduction, we’re likely to see all kinds of AR face masks and effects. Facebook AR Studio, its AR platform, debuts this week and will be live to all in a couple of days. Continue reading Facebook Promotes AR Features with Platform Wide Release

Snapchat Intros Wide-Reach Promoted Stories for Advertisers

On Black Friday, Snapchat introduced Promoted Stories, a new advertising format that allows marketers to get their messages to more users. The company’s existing Story feature is a stitched-together collection of photos and videos that disappears 24 hours after it is shared. Any Snapchat user (including a business or brand) can create a Story, but it will only be visible to that user’s followers. Promoted Stories, however, which will appear on the Stories page in the Snapchat app, will be pushed out around the country. Continue reading Snapchat Intros Wide-Reach Promoted Stories for Advertisers

Mobile Companies Offer TV, Video and Music to Slow Churn

AT&T and T-Mobile are luring in new subscribers and holding on to existing ones by offering popular television content, including “Game of Thrones” and “Stranger Things.” T-Mobile, which now has an exclusive deal with Netflix, is offering free access to the streaming video service for subscribers who buy its unlimited family plan. AT&T expanded its HBO promotion to a larger circle of subscribers. In April, it offered free HBO to its Unlimited Plus Choice subscribers, and now expanded that to anyone with an Unlimited Choice plan. Continue reading Mobile Companies Offer TV, Video and Music to Slow Churn

Bezos Tasks Amazon Studios to Make Hit With Global Appeal

Amazon Studios has shifted strategy. Reportedly, Amazon chief executive Jeff Bezos has mandated Studio chief Roy Price with finding a hit as big and buzzy as “Game of Thrones.” With that focus in mind, Amazon Studios nixed a second season for “Z: The Beginning of Everything” and greenlit five new projects, including “Tong Wars,” a period drama from Paul Attanasio and Wong Kar-wai; a comedy starring Fred Armisen and Maya Rudolph; two comedy pilots; and a comic book adaptation produced by Seth Rogen. Continue reading Bezos Tasks Amazon Studios to Make Hit With Global Appeal

Networks Seek Safer Way to Deliver Screeners to the Press

Networks are changing how they deliver screeners to the press, due to rising concerns over piracy. HBO, for example, was hit by two cyberattacks on “Game of Thrones,” and now is moving access to screeners from its own portal to MediaSilo’s Screeners.com. Amazon, Hulu and El Rey Network have also moved screeners to the same site. Fox moved its screeners from one proprietary site, Fox Flash, to another, Screeners.Fox, and Starz is now delivering shows to the press via DAX’s cloud-based software. Continue reading Networks Seek Safer Way to Deliver Screeners to the Press

Three Tech Titans Up the Ante in Scripted TV Programming

This year, 500 scripted TV shows will vie for viewers’ attention. Now, some tech leaders are turning up the heat by entering the original programming market: Apple has budgeted more than $1 billion for original content; Google will spend up to $3 million per episode; and Facebook said it is willing to spend $3 million to $4 million per episode. A few cable companies, including A&E and WGN, are withdrawing from scripted content but, with three tech titans in the game, the competition for eyeballs will be fierce. Continue reading Three Tech Titans Up the Ante in Scripted TV Programming

Page 1 of 512345