Millennials Prefer Netflix Programs Over Broadcast TV Series

Symphony Advanced Media reports that Netflix is becoming more popular than broadcast networks among millennials. According to the firm’s latest multiplatform data, the top four series between September 21 and January 31 for viewers 18-24 were all from Netflix: “Making a Murderer,” “Master of None,” “F Is for Family” and “Marvel’s Jessica Jones” (followed by Fox animated comedies “Bob’s Burgers” and “Family Guy”). The research “is a telling indicator of just how popular programming from the streaming world can be relative to that on the broadcast networks,” suggests Variety, “a comparison not easy to make in an era of limited visibility for audience measurement of OTT content.”

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