TV Ratings Companies Help Marketers Find Engaged Viewers

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Continue reading TV Ratings Companies Help Marketers Find Engaged Viewers

Millennials Prefer Netflix Programs Over Broadcast TV Series

Symphony Advanced Media reports that Netflix is becoming more popular than broadcast networks among millennials. According to the firm’s latest multiplatform data, the top four series between September 21 and January 31 for viewers 18-24 were all from Netflix: “Making a Murderer,” “Master of None,” “F Is for Family” and “Marvel’s Jessica Jones” (followed by Fox animated comedies “Bob’s Burgers” and “Family Guy”). The research “is a telling indicator of just how popular programming from the streaming world can be relative to that on the broadcast networks,” suggests Variety, “a comparison not easy to make in an era of limited visibility for audience measurement of OTT content.” Continue reading Millennials Prefer Netflix Programs Over Broadcast TV Series