August 25, 2017
Following a period of testing, LinkedIn is launching a “video” button on its iOS and Android apps, debuting it globally over several weeks. The button will allow users to record a new video or upload an existing one. According to the company, which is a subsidiary of Microsoft, it will allow users to share aspects of their professional lives in a new way, and to a professional audience. The addition of video on LinkedIn takes place as companies such as Apple, Facebook and YouTube are investing in original video content.
Business Insider reports that recent examples include NASA employee Suzy Cunningham posting a video of a rocket launch on LinkedIn, and HotelTonight’s chief executive Sam Shank posting business advice. For an example of a basic highlight reel, check out theme park concept artist Chris Chien’s coverage of Comic-Con.
LinkedIn group product manager Pete Davies notes that, when people try to describe their jobs, “text cannot capture the work,” and that video of those jobs makes for “stunning visuals.” He also says that LinkedIn has “nothing immediate” to announce regarding following the suit of Facebook and others.
“We’re getting original content” already, he added.
LinkedIn senior product manager Peter Roybal says that the main reason for users to post video on his company’s site is to “share it with your professional audience,” with content “that is most relevant to the people they’re connected to.” He adds that, when some users figured out he was in charge of the nascent video feature, “they started tagging him in their posts, begging for access.”
On the LinkedIn blog, the company tells users that, after posting a video, they will be able to click on audience insights, located on their profiles’ dashboards, to see “the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving.”