WordPress parent Automattic has launched Write Brief with AI to help make documents more concise. Available for free to WordPress.com users, Write Brief with AI measures “readability,” suggests edits and will even make them for you. It identifies complex words and offers alternatives and focuses on simplifying convoluted sentences — all from within the editor function in the WordPress dashboard. Write Brief with AI is now built-in to Jetpack for those who host through WordPress.com, available only in English, though the company says it is working to expand language support. Continue reading WordPress Introduces AI Assistant to Help Users with Writing

Airtable, a 10-year-old firm focused on customized apps, is launching Cobuilder, which uses AI to turn a concept into a customizable application “in seconds,” without the need for human coding. The debut adds to a rapidly expanding field of no-code platforms that help non-technical types develop software suitable for enterprise use. “Within the next five years, teams will build the vast majority of applications in-house, customizing them to transform their most critical workflows,” predicts Airtable co-founder and CEO Howie Liu. “To get there, knowledge workers who are closest to the work need to be empowered to build.” Continue reading Airtable Enters No-Code Enterprise App Space with Cobuilder

Business-focused social network LinkedIn says video uploads have increased 45 percent on the platform, year-over-year, so it’s testing the Wire Program for in-stream video ads to run alongside publisher content from Bloomberg, Forbes, NBCUniversal, Reuters and The Wall Street Journal, among others. The B2B social network is also expanding capabilities in Accelerate, its AI campaign creation and optimization offering. The new features are part of LinkedIn’s effort to boost marketer participation in brand-building and engagement among what the company says is a community of one billion global professionals. Continue reading LinkedIn Boosts AI, Joins Publishers on In-Stream Video Ads

After a limited introduction in select markets and to Premium subscribers, YouTube’s Playables free gaming catalog is rolling out to all users. More than 75 games are currently accessible on desktop, Android and iOS by visiting the main YouTube home page and selecting Playables in the Explore menu. Games can be shared by tapping the three-dot “more” menu. The lightweight offerings include popular titles like “Angry Birds Showdown,” “Words of Wonders,” “Cut the Rope” and “Trivia Crack,” among others. Availability will ramp up gradually over the coming months. Continue reading YouTube Adding ‘Playables’ Free Game Catalog for All Users

The Atlantic and Vox Media are the latest publishers to sign deals with OpenAI allowing its editorial products to be used with its artificial intelligence products. The agreements allow OpenAI to use content from The Atlantic and Vox (owner of The Verge and New York Magazine) to train AI models and display news within ChatGPT. Financial details were not disclosed. The publishers said the deals will expose their content to a broader audience as well as provide access to OpenAI technology to help create new products for readers. Continue reading OpenAI Media Push Continues in Pacts with The Atlantic, Vox

TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Continue reading TikTok Tests Long-Form Video That Could Challenge YouTube

Amazon has pulled the plug on CodeWhisperer, which has been incorporated into its Q Developer product, announced at November’s re:Invent as part of an AI-powered AWS enterprise suite called Amazon Q, which also includes Q Business. Both Q Developer, which enables natural language coding, and Q Business, a data-driven productivity tool are now in general release, and Q Apps has just been added in preview, letting employees “build generative AI-powered apps from their company’s data, without any prior coding experience.” The move comes as Amazon seeks to gain ground on the Microsoft-owned GitHub’s AI coding products. Continue reading AWS CodeWhisperer Is Rebranded as Part of Amazon Q Suite

Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games

Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal

While YouTube and Facebook are the most-used platforms among U.S. adults, TikTok is the fastest growing, according to a new Pew Research survey on social media usage. Google’s YouTube led in popularity by a wide margin, with 83 percent of the 5,733 U.S. adults polled reporting they had used it at some point. Meta Platforms’ Facebook took second place, with 68 percent of respondents having at least tried it. Those two platforms also stood out for having the majority through each age demographic subset. Instagram, also owned by Meta, took third place, with 47 percent of respondents attesting they had used it. Continue reading YouTube, Facebook Most Popular Social Apps Among Adults

Meta Platforms is offering its social media users a “more seamless shopping experience” by inviting them to link their Amazon accounts to Facebook and Instagram so purchases will complete without having to leave the apps when clicking on display ads. “The opt-in experience will allow you to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram,” according to Meta. In the past year, Meta has made improvements to its online ad system, leveraging artificial intelligence to counter the effect of Apple’s 2021 privacy changes. Continue reading Meta, Amazon Team for In-App Shopping on Social Platforms

LinkedIn expects to pass the 1 billion user mark this month, and timed to that feat is unleashing a new suite of AI productivity tools, including job coaching, personalized digests and help writing original content for the platform. The new machine learning assists will initially be available only to Premium subscribers, centered on the aforementioned three main areas. The move follows months in which LinkedIn has been upgrading its AI capabilities in areas like automated recruiter messaging, job descriptions and profile writing suggestions. The improvements draw on OpenAI technology, in which LinkedIn parent Microsoft has an ownership stake. Continue reading Nearing 1 Billion Users, LinkedIn Debuts Job Coach Chatbot

Elon Musk’s X social media service will soon launch two new monthly subscription tiers, a $16 X Premium+ plan with no ads, and a budget-priced $3 option with “most” of the same features “but no reduction in ads.” Musk had for some months been discussing new paid subscription options as part of an effort to fight spam and bots on the platform. In November, the company began offering an $8 monthly X Premium subscription (formerly Twitter Blue) that includes blue check verification and the promise of some boosted post exposure. Musk is also envisioning a digital wallet with financial services, business applications to compete with LinkedIn, and a news wire service. Continue reading X to Launch Paid Tiers in Next Move Toward ‘Everything App’

Likewise, a startup discovery platform backed by Bill Gates, is launching its own free chatbot named Pix. Billed as “the world’s first personal entertainment companion,” Pix helps users find TV shows, movies, books and podcasts, drawing from 600 million consumer data points. Trained on OpenAI models, Pix uses natural-language processing to answer user questions submitted by text, email or on the web at Likewise.com. Responses are promised “within seconds,” and Pix will learn users’ preferences over time. Likewise claims to have more than six million registered users. Continue reading Likewise: Startup Backed by Bill Gates Launches Pix Chatbot