LinkedIn to Swap Fleeting Stories for Creative Video Feature

Last year, Microsoft’s LinkedIn added Stories as “a fun and casual way to share quick video updates.” According to senior director of product Liz Li, the company is now going back to the drawing board to create a “reimagined video experience across LinkedIn that’s even richer and more conversational.” In the meantime, LinkedIn announced it is shutting down its Stories feature, having received feedback that users did not want disappearing videos but rather lasting videos that showcase their expertise and personality. Continue reading LinkedIn to Swap Fleeting Stories for Creative Video Feature

LinkedIn Rolls Out Feature That Allows Users to Post Videos

Following a period of testing, LinkedIn is launching a “video” button on its iOS and Android apps, debuting it globally over several weeks. The button will allow users to record a new video or upload an existing one. According to the company, which is a subsidiary of Microsoft, it will allow users to share aspects of their professional lives in a new way, and to a professional audience. The addition of video on LinkedIn takes place as companies such as Apple, Facebook and YouTube are investing in original video content. Continue reading LinkedIn Rolls Out Feature That Allows Users to Post Videos

LinkedIn Acquires E-Learning Service Lynda.com for $1.5 Billion

In a deal worth $1.5 billion in cash and stock, LinkedIn has agreed to acquire popular online learning service Lynda.com. With this new acquisition, LinkedIn gains another resource to push content to users and promote interaction (LinkedIn already encourages users and influencers to provide content to its site). Originally founded as a service to learn Web design skills, Lynda has become the go-to destination for e-learning and professional development at a starting subscription cost of $25 per month. Continue reading LinkedIn Acquires E-Learning Service Lynda.com for $1.5 Billion