Since March, Emily White has been leading a team to develop a paid advertising program for Instagram. The photo-sharing service has been ad-free since the start, and may risk losing users when it adopts advertisements, especially from its large, young user base. White is working to establish relationships with brands, and to expand Instagram as a brand marketing platform. Yet it is unclear how advertisers and brands will pay for a service they use for free. Continue reading Instagram to Begin Experimenting with Advertising Service

Facebook recently announced two new API tools for TV networks and news outlets to access its user data, offering measurements such as the number of statuses mentioning certain celebrities or which gender is interested in a specific news story. The APIs will give TV networks and news media more insight into their audience and programming. The features, Public Feed API and Keyword Insights API, are being offered to CNN, NBC, Sky TV, BuzzFeed, The Guardian, Slate and social media analytics firm Mass Relevance. Continue reading Facebook Offers User Data to TV Networks and News Outlets

We recently reported that Amazon has announced a new program called Kindle Matchbook that allows book enthusiasts to buy electronic versions of books that they have already purchased in print. In many cases, the program will allow customers to pay less than what they typically would for a standalone Kindle book. Customers will pay $2.99, $1.99, $0.99 — or nothing — for an electronic book they have already purchased in print. Continue reading Build Print and Digital Book Libraries with Kindle MatchBook

At a planned event tomorrow from its Cupertino, California headquarters, Apple is expected to announce two new iPhone models — one with a faster processor and another to be offered at a lower cost. As Apple’s profit growth has been impacted by a saturated handset market in the U.S. and parts of Europe, a lower-cost smartphone could allow the company to expand into other markets such as China and India, which would also mean new potential customers for iTunes movies, TV and music. Continue reading Apple Plans to Unveil Two New iPhones, Could Help Hollywood

Television broadcasters including Fox, NBCU, Disney/ABC, Allbritton Communications and Telemundo filed a copyright infringement suit in May against Alki David’s TV digital streaming service FilmOn X (formerly called BarryDriller), which works similarly to the controversial Aereo service, backed by Barry Diller’s IAC. On Thursday, a federal judge in Washington ruled in favor of the broadcasters, issuing a near-nationwide preliminary injunction against FilmOn X. Continue reading FilmOn: Broadcasters Score Big Against TV Streaming Service

Kids who watch shows such as “Dora the Explorer” and “Blue’s Clues” are often asked questions that encourage responses, but the TV of course does not interact beyond that point. This problem is being solved by San Francisco startup ToyTalk, a company launched by former employees of Pixar Animation Studios. Their first iPad app, “The Winston Show,” features Winston and his sidekick Ellington posing questions to their young viewers and then responding intelligently. Continue reading Pixar Veterans Create Interactive Talk Show App for Kids

Two months from now, the Buffer Festival in Toronto plans to bring some of the more compelling YouTube content to the big screen. The festival will be held November 8-10 at several theaters throughout Toronto, such as TIFF Bell Lightbox, Scotiabank Theatre, Glenn Gould Studio and the Jane Mallett Theatre. While YouTube content has been included in other film festivals before, there has never been a festival solely dedicated to the video site’s content and its creators. Continue reading Buffer Festival in Toronto Will Showcase YouTube Content

DAQRI, an augmented reality developer, is creating software and augmented reality apps, combined with EEG monitoring devices and Google Glass, to bring mental control over physical and virtual environments. The company has created several augmented realities for marketing, entertainment, commercial and educational uses. The company’s efforts to add EEG sensors bring new ways to control devices, what is connected to them, and the environments they create. Continue reading Bringing Mental Concentration Control to Augmented Reality

Samsung unveiled a prototype of its new smartwatch at the IFA show in Berlin last week. The Galaxy Gear is expected to rival a new wave of devices from Apple, Microsoft, LG, Sony, Pebble and others. The prototype boasts a high quality AMOLED display, 4-megapixel camera, and tiny speakers in the clasp. For those who are concerned about health and fitness, the watch is able to track health data at the gym, measure heart rate, help devise workouts, and track food intake by taking photos of meals. Continue reading IFA 2013: Samsung Smartwatch Targets the Health Conscious

During this week’s IFA 2013 in Berlin, Philips TV 3.0 was unveiled, including a number of cloud-related services intended to change the viewing habits of Philips’ Smart TV owners. The company is launching a new Cloud TV app, an over-the-top service that provides access to hundreds of TV channels which can be sorted by genre, favorites and themes. Philips also unveiled the new Cloud Explorer app for storage of personal media such as videos, music and pictures. Continue reading IFA 2013: Philips Launches Cloud TV and Explorer Storage Apps

Sony announced on Wednesday a new 4K video download service called Video Unlimited 4K, along with the unveiling of two new 4K television models. The announcements are part of a larger 4K Ultra HD initiative from Sony. While the service will initially be available only in the U.S., and challenges may result from the limited number of film and TV titles and the large file size of 4K videos, Sony has plans to expand its offerings and sees a strong future in 4K. Continue reading Sony Betting on 4K with Video Download Service and New TVs

When marketers discuss social TV and growing trends involving second screens, they are often thinking Twitter, which has become synonymous with the sharing of TV-related content. Last week we reported that Twitter had acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Understanding social TV is rapidly becoming vital to marketers. Earlier this year, Twitter purchased social analytics firm Bluefin Labs, and Nielsen acquired SocialGuide. Continue reading Despite Growing Competition, Twitter Leads Social TV Wave

Kodak emerged from Chapter 11 bankruptcy this week and has a plan to keep its product in Hollywood, despite a market that favors digital imaging. While more than 75 percent of the world’s cinema screens currently support digital projection, Kodak has commitments to provide film to the major studios for production needs and distribution, deals that run through 2014 or 2015 (depending on the studio). Filmmakers such as J.J. Abrams and Christopher Nolan are using celluloid for their movie projects. Continue reading Kodak Exec Unveils Plans to Keep Film Product in Hollywood

Vimeo is providing filmmakers with movies at the Toronto International Film Festival the opportunity to have their films viewed by larger audiences through online streaming. Vimeo is offering a $10,000 advance to filmmakers who agree to feature their movies exclusively on the site for 30 days. With consumers increasingly turning to their mobile devices for viewing movies, the partnership may prove profitable for emerging filmmakers. Continue reading Vimeo Partners with Toronto Film Festival in Streaming Deal

The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects