December 16, 2013
Warner Bros. launched Warner Archive Instant in April, offering rare and hard-to-find movies and TV shows online. The $9.99 per month service streams content from Warner Bros., MGM, RKO, Allied Artists and others. Last week, the studio announced a new iPad app for the service. Many of the titles are available for streaming to HDTVs in 1080p via an iPad or Roku player. The entire Warner Archive Instant collection is also now available with closed captioning.
“The new app for iPads — the most-requested new platform by customers — runs on iPad, iPad Air and iPad Mini tablets with iOS 6 or 7,” reports Variety. “Warner Bros. launched the service with support for Roku players, PCs and Macs.”
The subscription service offers titles from the WB vault in addition to content from the aforementioned studios and New Line, Monogram and Lorimar. “Warner Archive Instant is the online offshoot of the Warner Archive Collection, a DVD-on-demand service launched in 2009, which now offers nearly 2,000 titles,” notes Variety.
“Warner Archive Instant appeals to a whole new group of fans who are united by their passion for rare and hard-to-find movies and TV shows. It’s a category of consumers that transcends traditional demographic segmentation, crossing age, gender and more,” said George Feltenstein, SVP of theatrical catalog marketing at Warner Bros. Digital Distribution.