Clear Channel Outdoor Americas inked a deal with AT&T and other companies to enable it to track people, via their mobile phones, who pass its tens of thousands of billboards across the United States. Called RADAR, the new service will, says Clear Channel Outdoor, give advertisers better tools to measure the effectiveness of billboard advertising. RADAR will be offered in Clear Channel Outdoor’s top 11 markets, which includes Los Angeles and New York, with availability across the country later this year. Continue reading Clear Channel Outdoor Billboards to Track, Identify Passersby

In several meetings at Mobile World Congress in Barcelona, Netflix discussed plans for content and technology plays over the coming months, including the release of a large slate of original programs. The company revealed that it’s keeping an eye on virtual reality as a storytelling tool and is also about to launch a second screen experience, which has been in development for a number of years. The company has also been more forthcoming about its plans to acquire and distribute content in high dynamic range. Continue reading Netflix Reveals Content, Tech Plans at Mobile World Congress

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Facebook debuted Canvas, high-bandwidth ads that load quickly, and without taking users to a mobile site. The instant upload encourages engagement, giving advertisers a better way to reach people, and lets Facebook keep the experience within its pages. A small upwards-pointing arrow identifies a Canvas ad; clicking on the arrow reveals a full-screen with the rich media experience. The alternative experience is when a click on an ad leads to a mobile site that can take five to ten seconds to load. Continue reading Facebook Debuts Canvas for Instant Upload of Media Rich Ads

Popcorn Time is back. The fork most closely associated with the version shut down by the MPAA last year is now promising “resilience-driven development” based on the development of the relatively new and legal Project Butter. In October 2015, the most popular Popcorn Time fork shuttered its website after the MPAA filed a lawsuit against developers in Canada. While the MPAA’s threats created a domino effect that stopped several contributors from working on the platform, outdated versions of PopcornTime.io software began receiving updates this month. Continue reading BitTorrent Program Popcorn Time Returns After 2015 Shutdown

There’s a sea change at NBCUniversal, which will, for the first time, begin selling some linear TV ad space to advertisers using programmatic tools and advanced data targeting. But the move isn’t as broad as it sounds and requires some parsing. Starting this fall, advertisers will be able to use their own data sets and ad-buying technology to buy on NBC, USA and Syfy. But this isn’t the “real-time bidding” found in digital advertising and marketers won’t be able to cherry-pick individual shows. Continue reading NBCU Adds First-Time Sales of TV Ads via Programmatic Tools

According to multiple unnamed sources, Google and TV manufacturer Vizio are partnering on new TV sets with built-in Chromecast-like functionality. The new sets are reported to allow consumers to initiate streaming of online services like Netflix and Hulu from mobile devices. This move is a sharp contrast to Google’s previous model, which drew a line between Chromecast and its Android TV, a smart TV platform launched in 2014 that runs apps on the TV set with navigation via a remote control. Continue reading Google and Vizio Partner for First Chromecast-Powered TV Set

ABC is partnering with AOL, Comcast and Yahoo for Sunday’s “Oscars Backstage” live-streamed red carpet and behind-the-scenes webcast. Pay TV subscribers in eight markets — Chicago, Fresno, Houston, Los Angeles, New York, Philadelphia, Raleigh-Durham and San Francisco — can access the live stream on ABC.com and the WATCH ABC app. ABC has streaming access agreements with AT&T U-verse, Charter, Comcast, Cox, Google Fiber, Midcontinent, Cablevision and Verizon FiOS. Continue reading Oscars Backstage: ABC to Live-Stream Video from 20 Cameras

Facebook just began its global rollout of five new social Reactions. Rolling the cursor over the Like button on the computer (or, a long-press on the smartphone) will reveal those options: Love, Haha, Wow, Sad and Angry. As with Like, the bottom of each post will tally the number of Reactions. Although many hoped for it, there will be no Dislike button. While Facebook does not have immediate plans to use these new Reactions for ad sales, advertisers and brands are reportedly excited about the concept. Continue reading Advertisers Excited About New Reaction Buttons on Facebook

States that want to collect sales taxes from out-of-state Internet e-tailers are tired of waiting for Congress to act. As a result, they’re passing state laws to do so. Alabama, South Dakota, Utah and 10 other states have passed legislation that directly contradicts the standing national law that states can only apply tax to businesses with brick-and-mortar locations there. State legislators are hoping that by challenging the existing law, they will spur litigation and force Congress to re-examine the issue. Continue reading States Push Web Tax, Hoping to Spur Litigation and Legislation

Virtual reality now trumps megapixels in phone manufacturers’ pitches to consumers. Over the years, the biggest phone makers have boasted of bigger screens and better photos. But, at this year’s Mobile World Congress, many manufacturers are highlighting the use of their smartphones as an inexpensive mobile device for VR viewing. That’s particularly the case with new offerings from Samsung and its archrival LG, both of which are offering virtual reality capabilities. Even smaller manufacturers are getting in on the game. Continue reading At Mobile World Congress, Phone Makers Pitch Virtual Reality

Facebook has always had its eye on search, but the company is trying again to take on Google and Twitter. Facebook already handles 1.5 billion searches a day on its site, but the vast majority of those searches are for names. In October 2015, Facebook made it possible to search for all public posts, developing an algorithm to rank trillions of posts daily. If its efforts pay off, Facebook will dwarf Twitter’s 320 million users, and provide a more personal, friend-oriented spin on Google’s more generic search. Continue reading Facebook Adds Algorithm, Indexing to Grow Search Capabilities

Google has updated its mobile search with a fast-loading format, developed with input from various publishers, so that smartphone users can access news articles more quickly. Conducting a Google search will now bring users to a horizontal carousel of articles where each news item will feature a lightning bolt icon and the letters ‘AMP’ (Accelerated Mobile Pages). Clicking on an article will bring it up almost immediately. The new format comes as Facebook is expanding its Instant Articles program in an effort to speed the delivery of news articles and videos. Continue reading Google Takes On Facebook with Faster Mobile News Delivery

AMC Networks is the latest Hollywood company to adopt digital watermarking to protect its shows — chief among them “The Walking Dead” — from digital piracy, especially before the episodes air on TV. AMC has said it plans to use Civolution’s NexGuard to embed watermarks on a list of its original shows, also including “Better Call Saul” and “Humans.” The watermarking would take place at its New York production/distribution facilities, where the technology will be implemented as software plug-ins for its transcoders. Continue reading AMC Employs Digital Watermarking to Pinpoint and Halt Piracy

Warner Bros. has acquired streaming-video subscription service DramaFever from Japan’s SoftBank Group. DramaFever was launched in 2009 with a focus on Korean TV shows and eventually movies. Today, it reaches 20 countries and offers a wide range of series, films and kids programming available in multiple languages. WB may use the acquisition, expected to close during Q2 2016, to launch new OTT services such as a new offering with content from Machinima or an expanded subscription service with programming licensed from other countries. Continue reading Warner Bros. Buys DramaFever, Considers New OTT Services