To lure millennials to watch the Rio Olympics, which run August 5 to 21, NBC is enlisting 24 Internet celebrities to build buzz. For the first time, NBC is using a portion of its marketing budget on digital influencers such as German DJ/comedian Flula Borg, who has 779,000+ YouTube fans, to appear in videos with U.S. Olympic athletes, including Michael Phelps, Missy Franklin, Maya Moore and Claressa Shields. The YouTube celebrities tapped for videos have 120 million followers on YouTube, Facebook, Twitter, Instagram and Vine. Continue reading NBC Inks Deals with Digital Celebrities to Promote Olympics

Facebook is testing new mobile video features for its Android app, including subscription-based video channels and a dedicated video tab that incorporates video search, which would provide brands with the opportunity to target ads based on keywords. Enhancing the mobile viewing experience is the next step toward making the social platform more video-centric and ramping up competition with YouTube. However, Facebook needs to convince its users to watch video mixed with other content and, especially for advertisers, show successful video completion rates. Continue reading Facebook Takes Aim at YouTube with Mobile Video Features

Apple’s quarterly profit fell 27 percent to a net income of $7.8 billion in the fiscal third quarter ending June 25, compared with $10.68 billion in last year’s third quarter. This downturn, which marks a second straight quarter of reduced revenues, reflects a prolonged downturn in iPhone sales, the first since the smartphone was introduced in 2007. The smaller, less expensive iPhone SE, which debuted in March, alone enjoyed strong sales, with sales of all other models dipping. Continue reading Apple Experiences Downturn, iPhone SE Sales a Bright Spot

To understand why some movies bomb, Hollywood studio executives are increasingly focused on Rotten Tomatoes and other platforms that aggregate hundreds of views into a single score. This switch is a marked difference from past decades when high-profile movie critics at big newspapers were the most important judges of a movie’s merit. Those critics still exist, but primarily seem to hold sway with a small group of older viewers. Rotten Tomatoes and Metacritic scores, meanwhile, show up in today’s search results and social media conversations. Continue reading Hollywood Studios Weigh Impact of Rotten Tomatoes Scores

MIT’s Computer Science and Artificial Intelligence Lab (CSAIL), with Israel’s Weizmann Institute of Science, released the prototype of a 3D display technology, for use in movie theaters, that doesn’t require glasses. Other glasses-free 3D displays have been available, most notably with the Nintendo 3DS, but they are designed for use by a single user and only work when the content is viewed at a specific angle. A research paper on the technology, dubbed “Cinema 3D,” will be given at the SIGGRAPH conference this week. Continue reading MIT Prototypes Glasses-Free 3D for Motion Picture Theaters

Publishers have gravitated to sponsored content — stories, videos and podcasts that mimic journalistic content — to cope with rapidly changing online advertising. The Atlantic, Slate and The New York Times are among the publications that count sponsored content as a significant portion of their revenue. Companies such as Vice and BuzzFeed have created businesses centered on focused content. But the definition of sponsored content is shifting as viewers move from news sites towards Facebook and other social media platforms. Continue reading How Sponsored Content Transforms as It Moves to Facebook

Twitter announced lackluster Q2 earnings, with $602 million in revenue for a net loss of $107 million. While the company improved over Q2 2015, when it lost $136.6 million, and monthly active users increased from 310 million to 313 million, its numbers fell short of Wall Street expectations and the company’s stock dropped more than 10 percent in after-hours trading. Despite new deals for live-streaming sports in the near future, the platform is not keeping up with the growth of social rivals such as Facebook, WhatsApp, Messenger, Snapchat and LinkedIn. Continue reading Twitter Struggles with Worst Quarterly Revenue Growth Ever

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service

This summer, Sony will begin shipping the new Z television set series, redesigned from the ground up to combine the best technical features of both LCD and OLED sets. Whereas OLED TVs can show a true pitch-black, they can’t match the brightness of LED-backlit LCD TVs. With the advent of high dynamic range (HDR), TV sets need both the control of individual pixels provided by OLEDs and the brightness of LCDs. Sony achieves that by adding more LEDs in its backlight and focusing their beams for less light leakage. Continue reading Sony to Debut TVs Combining Best OLED and LCD Features

Nvidia introduced Titan X, a new chip that is a successor to a current chip with the same name, targeted at the high-end gaming and artificial intelligence communities. Priced at $1,200 and available beginning August 2, the new Pascal-based Titan X chip offers 12 billion transistors, compared to seven billion on a high-end Intel chip. The new Titan X will be available as an add-on card for PCs. Nvidia’s closest competitor, Advanced Micro Devices (AMD) offers a similar chip for PCs and game consoles. Continue reading Nvidia Rolls Out Titan X Chip for Games, Artificial Intelligence

J.P. Morgan Chase, Wells Fargo and other banks just introduced real-time person-to-person payments — something PayPal’s Venmo has done for years — to their five year-old joint effort clearXchange. Previously, clearXchange could take up to three days to transfer money. PayPal upped its game, by signing a deal with Visa to let Venmo and PayPal app users instantly access monies they receive. PayPal and the banks collect no fees on these transactions, which they regard as a gateway to other, paid services. Continue reading Banks Make Move to Real-Time Person-to-Person Payments

Verizon announced it would acquire Yahoo’s core operating business in a $4.83 billion cash deal expected to close in the first quarter of next year. Yahoo will join Verizon’s growing stable of digital properties, including AOL, which it purchased last May for $4.4 billion. The deal should help Verizon ramp up its mobile efforts and combine AOL’s ad tech with Yahoo’s online sites and services. AOL chief Tim Armstrong and Verizon exec Marni Walden spearheaded the deal. “This culminates a rigorous, thorough process over many months, and yields a great outcome for the company,” wrote Yahoo CEO Marissa Mayer in a letter to her employees. Continue reading The Wait Is Over: Verizon Will Acquire Yahoo for $4.83 Billion

Later this year, Comcast will debut a prepaid service similar to the plans wireless companies use to attract low-income households. Dubbed Xfinity Prepaid Services, the customer can buy TV or Internet services for seven or 30 days at a time, with a one-time equipment set-up fee. Upon completion of the term, the user can renew the service with no limitations. Xfinity Prepaid Services will first be available in Illinois, Michigan, Georgia, Florida and Indiana. Comcast will extend the service to all its customers by end of 2017. Continue reading Comcast to Roll Out its Xfinity Prepaid Services in Five States

Redbox has begun to test its new streaming service, Redbox Digital, on a trial basis. In preparation for the current tests, Redbox issued a Redbox Digital iPad app on the App Store, and updated its terms of service on its website. There, the company details common usage restrictions, including territories, for the digital services. Redbox has not yet gone public with the catalog or fee structure for Redbox Digital, but streaming rentals will likely cost more than the current fee of $1.50 for physical disc rentals. Continue reading Redbox Beta Tests its New Streaming Service Redbox Digital

Numerous companies are introducing virtual reality cameras, filling a void that existed a year ago when VR productions were limited to the low-resolution Ricoh camera or custom rigs with multiple GoPro cameras. Among those manufacturers now offering 360-degree cameras are Samsung and LG aiming at the consumer marketplace, and Nokia, Jaunt and Lytro positioned towards the professional market. Kickstarter campaigns are also underway for additional cameras. The latest venture comes from CNET founder Halsey Minor, who is building an end-to-end immersive video system. Continue reading Halsey Minor Seeks to Disrupt VR Production with Live Planet