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Debra KaufmanJuly 25, 2019
The Securities and Exchange Commission fined Facebook $100 million to settle a case related to Cambridge Analytica, which in 2014-2015 collected Facebook data — including names, genders, locations, birthdays and “page likes” — of about 30 million Americans to create “personality scores” and ultimately use it for Donald Trump’s presidential election campaign. When Facebook discovered this misuse of data in 2015, it didn’t reveal what had happened for two years, during which time it presented the issue of data misuse as hypothetical. Continue reading SEC Fines Facebook $100 Million Over Misuse of User Data
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Phil LelyveldJuly 25, 2019
The impact of social media and the Internet on today’s political arena is undeniable, but how will the emerging world of deep fakes, virtual influencers and augmented technologies tip the scales in 2020? During an AWE Nite LA meetup this week at the Phase Two co-working space in Los Angeles, the ETC’s Phil Lelyveld moderated a panel on the impact of emerging technologies on the 2020 presidential election. Panelists included machine learning expert Stanley Bishop, journalism professor Robert Hernandez, filmmaker and Artie founder Armando Kirwin, and bot creator Sally Slade. Continue reading AWE Nite LA: Immersive Technologies & the 2020 Election
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Debra KaufmanJuly 24, 2019
According to sources, Apple is far along in talks to purchase Intel’s smartphone-modem chip business, a deal valued at $1+ billion. If successfully concluded, the deal would give Apple the means to produce its own chips and Intel’s expertise in 5G modem chips. Apple has long sought to be able to provide its own chips, hiring engineers, including some from Intel, in order to differentiate its phones in a market that has plateaued. Intel would like to sell its smartphone business that has been losing about $1 billion each year. Continue reading Apple Close to Deal to Buy Intel’s 5G Mobile Chip Business
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Debra KaufmanJuly 24, 2019
With Sam Altman as chief executive, OpenAI, the nonprofit artificial intelligence lab he founded with Elon Musk, has become a for-profit company pursuing investments. In fact, Altman, who stepped down as head of Y Combinator, just inked an impressive $1 billion contract with Microsoft. With Microsoft as a marquee investor, OpenAI will now pursue its lofty goal of creating artificial general intelligence (AGI), a system that can mimic the human brain. Alphabet’s DeepMind lab is also pursuing the creation of AGI. Continue reading Microsoft Invests in OpenAI to Pursue Challenging AI Goal
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Debra KaufmanJuly 24, 2019
Adware is the flavor of malware that the ordinary person is most likely to encounter on a smartphone or browser. Aimed at generating profits, adware sneaks ads into apps and browsers, with advertisers paying developers based on the number of people who load them. The smartphone is the ideal environment for this version of malware, via apps sold in Apple’s App Store or Google Play Store. Ad malware largely goes unnoticed because its main impact (besides relentlessly serving ads) is to slow down the device. Continue reading Why Adware Is the Most Intrusive Malware on Our Devices
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Debra KaufmanJuly 23, 2019
Hollywood studios have typically teed up blockbusters well in advance of their release dates. For example, Walt Disney Studios promoted “Tron: Legacy” for three years; Warner Bros. spent almost two years pushing “Godzilla” and Universal Pictures publicized “The Secret Life of Pets 2” for three years. Now, these biggest marketers, which spent $4+ billion annually in advertising, have narrowed the gap considerably — to as little as a few months for tentpole movies — to better respond to the expectation of on-demand content. Continue reading Studios Cater Blockbuster Advertising to Next-Gen Viewers
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Debra KaufmanJuly 23, 2019
In September 2017, hackers broke into credit agency Equifax, compromising almost 150 million Social Security numbers and other personal information. Now, according to sources, under the terms of an agreement with the Federal Trade Commission, Consumer Financial Protection Bureau and most state attorneys general, Equifax will pay about $700 million to settle with these agencies as well as a nationwide consumer class-action lawsuit. The exact amount of the settlement depends on the number of consumer claims ultimately filed. Continue reading 2017 Data Breach Likely to Cost Equifax Up to $700 Million
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Rob ScottJuly 23, 2019
In its push for more video content, Twitter is launching a new tool named LiveCut to replace its SnappyTV third-party live video-editing tool. LiveCut, two years in development and now integrated within content management platform Twitter Media Studio, is designed to help marketers and brands easily create video clips of live broadcasts, distribute them via Twitter, and monetize them through Twitter Amplify, the platform’s video ad product. SnappyTV, which Twitter acquired in 2014, will shut down December 31. Continue reading Twitter LiveCut Helps Publishers Create, Share Video Clips
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Debra KaufmanJuly 23, 2019
Audible, the audiobook app owned by Amazon, is using machine learning to transcribe audio recordings, so listeners can also read along with the narrator. Audible is promoting it as an educational feature, but some publishers are up in arms, demanding their books be excluded because captions are “unauthorized and brazen infringements of the rights of authors and publishers.” Publishers are concerned that this will lead to fewer people buying physical or e-books if they can get the text with an Audible audiobook. Continue reading Publishers and Authors Guild Oppose Audible Text Feature
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Debra KaufmanJuly 22, 2019
Much of the focus has been on Amazon, Facebook and Google in recent weeks, obscuring the fact that Microsoft is in fact the largest tech company and the largest publicly traded company, with a market capitalization if $1+ trillion. Its quiet success continued with the company’s latest quarterly report indicating sales grew 12 percent to $33.7 billion. The company also enjoyed $13.2 billion in profits in the same quarter, in part due to $2.6 billion in one-time tax benefits and inked its “largest commercial deal ever” with AT&T. Continue reading Microsoft Experiences Robust Growth with Intelligent Cloud
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Debra KaufmanJuly 22, 2019
For the second time in 18 months, the European Union levied a fine on Qualcomm, this time for €242 million ($272 million). European commissioner for competition Margrethe Vestager stated that Qualcomm drove a competing supplier of baseband chips out of business, an antitrust violation. The EU started its formal investigation into Qualcomm in 2015, when U.K. chip manufacturer Icera accused it of “predatory pricing” between 2009 and 2011, to drive it out of business. Nvidia subsequently purchased Icera. Continue reading European Union Hits Qualcomm with Another Antitrust Fine
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Debra KaufmanJuly 22, 2019
Amazon’s Accelerator program for independent merchants, launched in spring 2018, provides marketing support, product reviews and visibility in exchange for the right to purchase the brand with 60 days notice, for a fixed price, “often $10,000.” It’s part of the tech behemoth’s strategy to build its portfolio of exclusive brands. According to third-party sellers, this is also the first selling program that gives Amazon direct control over independent brands. One source reported that Amazon has not yet purchased any brands. Continue reading Amazon Accelerator Program Draws Mixed Vendor Interest
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Rob ScottJuly 22, 2019
Spotify recently announced a new partnership with Disney that brings a collection of Disney playlists to the streaming music platform. The Disney Hub on Spotify — currently available for fans in Australia, Canada, Ireland, New Zealand, South Africa, the U.K. and U.S. — features soundtracks and other music related to Disney movies and TV shows. Among the current categories are Disney Hits, Disney Favorites, Disney Classics, Disney Sing-Alongs, Disney Princess, Marvel Music and The Best of Star Wars. Continue reading New Disney Hub on Spotify Designed for Families and Kids
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Debra KaufmanJuly 19, 2019
Netflix rarely releases viewership numbers, arguing that, because it doesn’t court advertisers, it can safely sit on its own data. That mindset is changing, however, as competition heats up in free ad-supported streaming TV services. Tubi and Viacom’s Pluto TV have released viewership numbers — 20 million for the former and 15 million for the latter — but they don’t use independent measurement firms such as Nielsen or Comscore. Advertisers continue to be wary without such third-party verification. Continue reading Streaming Video Services Moving Toward Audience Ratings
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Debra KaufmanJuly 19, 2019
European Union competition commissioner Margrethe Vestager has just opened an inquiry into whether Amazon unfairly uses data gleaned from third-party sellers. The investigation has no deadline and could go on for years. At issue is whether Amazon has an unfair advantage by selling its own goods on the site, in competition with its third-party sellers. Amazon stated it will “cooperate fully” with the investigation as well as “continue working hard to support businesses of all sizes and help them grow.” Continue reading The European Union to Investigate Amazon’s Data Practices