Oracle has uncovered a significant fraud involving advertising on streaming platforms. Dubbed StreamScam, Oracle Data Cloud found that the fraud leverages flaws in ad serving technology and the supply chain to trick advertisers into paying for ads never seen by viewers on real devices and apps. Oracle Data Cloud chief product officer Derek Wise puts the damage at $14.5 million over the last four months, based on an estimated average cost of $20 per one thousand consumer impressions in OTT viewing. Continue reading Oracle Reveals Advertising Fraud on Streaming TV Platforms

After several months of investigation by the U.S. Securities and Exchange Commission and two U.S. Attorneys’ offices, Zoom Video Communications revealed that it has provided investigators with information regarding its interactions with China and other governments in addition to security and user privacy issues. A former employee based in China, Xinjiang Jin (also known as Julien Jin) has been charged by the Department of Justice for helping the Chinese government halt a remote commemoration of the Tiananmen Square uprising. Continue reading SEC, State Attorneys Investigate Zoom Over China Contacts

New Zealand-based Weta Digital, a visual effects company that has worked on such high-profile films as “Avatar” and “Avengers: Endgame,” is making a play to create its own original content. Co-founded by “Lord of the Rings” director Peter Jackson, Weta Digital recently added firepower to its board of directors, including former Disney chief operating officer Tom Staggs, and is also searching to make strategic purchases in the special effects and animation business since animation can be produced remotely during the coronavirus pandemic. Continue reading VFX House Weta Digital Aims to Become a Content Producer

Google is now facing a third antitrust suit. Two months after the Justice Department, joined by 46 state attorneys general, filed suits charging anticompetitive behavior, and only one day after 10 other state attorneys general accused the company of using its dominance to control advertising and overcharge publishers, another suit has landed. This suit, made up of a bipartisan group of 30 AGs, accuses the Big Tech giant of illegally manipulating search results to push competitors out of the way. Continue reading State Attorneys General File Another Lawsuit Against Google

GoPro launched a new wireless remote with free firmware updates that is designed to control the company’s cameras even if they are far away or mounted somewhere hard to reach. Priced at $80 — the same as the previous Smart Remote — it is compatible with the Hero 9 Black, Hero 8 Black and Max cameras. Improvements in design include a larger display and an even bigger Record button on the front, ideal for use with gloved hands. Dubbed the miniature Remote, it is also waterproof up to a depth of 16 feet. Continue reading GoPro Releases New Wireless Remote, Firmware for Cameras

Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Continue reading Walmart and TikTok Team Up for Shopping via Live Streaming

Facebook took the offense against Apple for its new policies limiting personalized ads on its products, stating that this would disproportionately hurt small businesses that rely on such ads. It pointed to internal research that found small businesses earned 60 percent less without access to targeted advertising. Facebook vice president for ads and business products Dan Levy called Apple’s move anticompetitive, benefitting the company’s own profits at the expense of not just small businesses but also app developers. Continue reading Tension Erupts Between Apple, Facebook Over Targeted Ads

In the U.S. District Court for the Eastern District of Texas, 10 state attorneys general charged Google with abusing its dominance by overcharging publishers for ads and elbowing out rivals. The lawsuit also contends that Google struck a deal with Facebook to limit the latter’s efforts to compete for ads. Google claimed the suit is “baseless” and said that it intends to fight it. Another group of states is expected to file a case against Google. This lawsuit is the first to focus on tools that connect buyers and publishers of ad space. Continue reading States Focus on Ad Tech in Antitrust Lawsuit Against Google

With the COVID-19 pandemic, use of Zoom and other platforms enabling remote collaboration has skyrocketed. Now, Spatial Systems, a holographic platform for augmented reality and virtual reality, debuted an AR app for iOS and Android that can run on nearly any current generation mobile device. Pricey AR and VR headsets have remained out of reach for many, but there are billions of smartphones enabled for augmented reality on the market. Spatial relied on ARKit and ARCore for iOS and Android to achieve its AR and VR capabilities. Continue reading Spatial Intros Augmented Reality Platform for Mobile Devices

In the final Fall 2020 installment of ETC@USC’s Executive Coffee with… series on November 12, Dolby Laboratories proposed two discussion topics: 1) Virtual and augmented reality; what are they good for, and what concerns you about them? And 2) Privacy, security and controlling your own data. Richard Doherty, senior director of technology strategy, Office of the CTO at Dolby Labs led a group of 14 Dolby employees in a discussion with seven USC students studying cinema, engineering, music, communication and business. Continue reading ETC Executive Coffee: USC Students Meet with Dolby Execs

Facing a bipartisan push from Congress to change Section 230 of the Communications Decency Act, a liability shield against lawsuits for Internet platforms, tech companies have said they are now ready to discuss it. For 20+ years, Internet platforms have adamantly defended Section 230 but, in recent weeks, both Facebook chief executive Mark Zuckerberg and Twitter chief executive Jack Dorsey have voiced support for “updating” and/or “expanding” the law. Democrats and Republicans have threatened to repeal Section 230. Continue reading Internet Platforms Say They’re Ready to Discuss Section 230

The European Union’s executive branch issued drafts of two bills that would hike fines for illegal content and anticompetitive behavior up to 6 percent or 10 percent of annual worldwide revenue and even break up Big Tech firms to stop “competitive abuses.” Although the bills don’t mention any firms by name, they could be applied to Amazon, Apple, Facebook and Google. The UK, which is no longer part of the EU, has similar legislation in the works that would fine abusers up to 10 percent of annual global revenue. Continue reading EU Proposes Two New Laws in Its Effort to Regulate Big Tech

YouTube Premieres, first announced in 2018, allows content creators to promote pre-recorded videos via a landing page for fans to gather before new content debuts. Now YouTube is enhancing Premieres with three new features. Live Redirect lets creators livestream a pre-show to viewers before they debut a new video and then automatically redirect them to Premiere just before it starts. BTS and Cardi B have been beta-testing this feature for a couple of months. The other two features are Trailers and the option of a custom countdown via Countdown Themes. Continue reading YouTube Adds Features to Help Creators Promote Premieres

During the seventh installment of ETC@USC’s Executive Coffee with… series, Vubiquity CEO Darcy Antonellis posed an intriguing question for USC students: “If you were asked to create the educational system of the future, what would learning look like for college-age students or post-grads such as yourself?” Graduate and undergraduate students from the USC School of Cinematic Arts and the Iovine and Young Academy participated in this lively November 4 discussion. Students expressed interest in online schedules, networking meet-ups, collaboration and support, the technology gap, group-based learning and more. Continue reading ETC Executive Coffee: A Talk with Vubiquity’s Darcy Antonellis

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned