Nielsen Plans to Measure Targeted Advertising on Television

Nielsen has partnered with AT&T’s DirecTV and Dish Network, two of the largest pay-TV distributors in the U.S., and smart TV maker Vizio, to use data collected by these companies to measure targeted advertising on television. The shift means that, rather than tabulating an average audience for all ads in a program, Nielsen will measure each ad individually. The adoption of targeted advertising is expected to increase the value of TV ads, which have been struggling recently as broadcast and cable networks lose viewership to a growing number of streaming services. Continue reading Nielsen Plans to Measure Targeted Advertising on Television

Twitch Responds to a Flood of Copyright Takedown Notices

Last month, the Recording Industry Association of America, the Recording Academy, the National Music Publishers Association, the Music Managers Forum, the American Association of Independent Music and SAG-AFTRA chastised Amazon chief executive Jeff Bezos for his company Twitch’s copyright violations. Twitch finally conceded that it ignored the use of unlicensed recorded music by its video creators and issued a blog post urging them to no longer do so and to delete any older VODs and Clips with unlicensed music. Continue reading Twitch Responds to a Flood of Copyright Takedown Notices

Game Publishers Launch a Plan to Raise Game Prices to $70

Game publishers have discussed raising the cost of video games, set at $60 in the 1990s, for decades, and are finally moving ahead with a plan to raise the standard price to $70, despite the doubling of U.S. unemployment due to the COVID-19 pandemic. Take-Two Interactive Software was one of the first to offer a $70 game with “NBA 2K1.” Meanwhile, Microsoft promotes its Xbox Game Pass, a subscription service with 100+ titles for $10 per month. Sony plans to offer a subscription service with fewer titles. Continue reading Game Publishers Launch a Plan to Raise Game Prices to $70

NBCU and PayPal Ink Deal to Create TV-Based E-Commerce

NBCUniversal and PayPal have inked a deal that will make it easier for viewers to buy products suggested by TV programs. The move is part of the media conglomerate’s effort to create a new revenue stream as the television advertising business faces new challenges. NBCUniversal earlier launched e-commerce on its Syfy cable network and, later, on Spanish-language Telemundo. With PayPal on board, it will now allow viewers to buy products from 60 retailers; PayPal will also make shoppable online gift guides available. Continue reading NBCU and PayPal Ink Deal to Create TV-Based E-Commerce

The New Mac Lineup Touts Apple’s Own Powerful M1 Chips

Apple unveiled a new M1 microchip, designed in-house, which chief executive Tim Cook said is “by far the most powerful chip that we have ever created.” Aimed at offering faster performance and longer battery life, the company said that the M1 integrated into the new super-thin MacBook Air (priced starting at $999) will run 3.5 times faster than the past generation. Without a fan, the device will run silently. The M1 will also be installed in a 13-inch MacBook Pro, starting at $1,299, and the Mac mini, starting at $699. Continue reading The New Mac Lineup Touts Apple’s Own Powerful M1 Chips

TikTok Popularity Surge Continues as U.S. Ultimatum Looms

ByteDance, the Chinese parent company of TikTok, asked the U.S. Court of Appeals for the D.C. Circuit for more time to work out the preliminary deal to sell its U.S. operations to Oracle and Walmart. November 12 is the deadline for the deal to be completed. The company also stated it had been in discussions with the Committee on Foreign Investments in the United States (CFIUS), but “feedback had stopped” in recent weeks despite the approaching deadline. App Annie reports that TikTok’s substantial growth is expected to continue throughout 2021. Continue reading TikTok Popularity Surge Continues as U.S. Ultimatum Looms

Biden Administration to Face China’s Push for Tech Hegemony

When president-elect Joe Biden takes office, one challenge he will face is China’s aim to dominate technology. President Trump’s efforts to limit China’s abilities have only partially succeeded and, in fact, may have even accelerated the nation’s development in AI, 5G, biotechnology and chipmaking. China is already ahead of the United States in 5G. Experts say the U.S. should more forcefully confront China on issues including market access, forced technology transfers and human rights. Continue reading Biden Administration to Face China’s Push for Tech Hegemony

European Commission Files Antitrust Charges Against Amazon

After months of anticipation, the European Union, led by competition chief Margrethe Vestager, is finally filing antitrust charges against Amazon, with the belief it has enough hard evidence to charge the Big Tech company. The EU claims that Amazon used data to build copycat products that undermines independent businesses, especially in France and Germany. EU regulators also have an ongoing investigation into Amazon’s alleged practice of favorable treatment for its “Buy Box” and “Prime Label” features. Continue reading European Commission Files Antitrust Charges Against Amazon

Apple iPhone 12 Pro Max Receiving Positive Camera Reviews

The iPhone 12 Pro Max offers a number of firsts for an iPhone: the largest ever display, at 6.7-inches; the biggest camera sensor ever; a 5G radio and a bigger battery. At the same time, it’s not much more expensive than the next level down, an iPhone 12 Pro, with an added $100 for every storage level. The size of the phone — not just the inches but also the heft and weight — might be a downside for some users, but the iPhone 12 also comes with more choices, starting with the compact iPhone 12 Mini. Continue reading Apple iPhone 12 Pro Max Receiving Positive Camera Reviews

Private 5G Networks Bring Services to Rural U.S., Companies

Private 5G networks are being built across the country, mainly intended to connect machines rather than smartphones. This follows in the footsteps of utility companies, retailers and large enterprises that once built their own private 4G networks. Private networks are more readily customized and can offer better reliability and security than Wi-Fi over large areas. In rural Wisconsin, for example, WiConnect is benefitting from 5G to keep its 1,400 households connected to a broadband network that’s faster than ever before. Continue reading Private 5G Networks Bring Services to Rural U.S., Companies

Kuaishou, Rival to ByteDance’s Douyin, Plans Hong Kong IPO

Although the Ant Group suspended its high-profile IPO last week, Kuaishou Technology, a popular short-video and streaming media platform founded in 2011, is moving ahead. According to sources, the company, whose platform competes with ByteDance’s Douyin (TikTok in China), aims to raise about $5 billion and reach a valuation of about $50 billion by filing for an initial public offering in Hong Kong as soon as January 2021. The company was founded by engineers Su Hua, formerly at Google China, and Cheng Yixiao, a Hewlett Packard veteran. Continue reading Kuaishou, Rival to ByteDance’s Douyin, Plans Hong Kong IPO

WhatsApp Debuts Disappearing Messages, Expands in India

In response to the pressure for privacy on social media apps, Facebook-owned WhatsApp debuted a setting to automatically delete messages after seven days. This is intended to make users feel more secure in communicating one-on-one and in group chats. As WhatsApp product manager Zafir Khan noted, “records of most in-person conversations don’t exist forever, so conversations on WhatsApp shouldn’t have to either.” He added that, nowadays, people are “using WhatsApp messaging for very deep and intimate conversations.” Continue reading WhatsApp Debuts Disappearing Messages, Expands in India

Advertisers Reinvent the Cookie to Better Track Streaming TV

Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

Increasing Demand for 5G Lifts Qualcomm Earnings, Revenue

A major supplier of 5G chips, Qualcomm predicted shipments of 450 million to 550 million 5G smartphones in 2021, a number at least double of what’s expected by the end of this year. Chief executive Steve Mollenkopf revealed that sales of smartphones was a significant part of the company’s latest quarterly earnings. He also noted that Qualcomm is already seeing benefits from Internet of Things devices and networking gear using 5G chips. In addition, Apple’s 5G-enabled iPhone 12 is expected to be a boon for Qualcomm’s modems. Continue reading Increasing Demand for 5G Lifts Qualcomm Earnings, Revenue

How Businesses Should Prep for the Coming Ubiquitous 5G

Telecommunication companies and others are spending billions of dollars to make 5G ubiquitous, for smartphones and the Internet of Things. Speed is one benefit of 5G but also important is that its high bandwidth enables more capacity, which allows manufacturing plants and facilities to capture more data and communications. That is a game changer for a manufacturing plant with hundreds of thousands of signals from robots, HVAC and lighting systems and machinery that communicate to an asset management system. Continue reading How Businesses Should Prep for the Coming Ubiquitous 5G

Page 3 of 26312345678910...203040...»