HPA Tech Retreat: Immersive Audio Standards Ready For Use

Immersive audio standards are complete, said Sony Pictures Entertainment executive director of audio Brian Vessa, and now the task is to encourage widespread use. Immersive Audio Bitstream (IAB) is the interoperable system that allows one mix — the IAB DCP — to play back in multiple immersive sound systems in movie theaters. “For home entertainment, a single mix can be transcoded to multiple deliverables,” Vessa said. Most tentpole movies are already being mixed natively in immersive audio, he added. Continue reading HPA Tech Retreat: Immersive Audio Standards Ready For Use

HPA Tech Retreat: Latest From Academy Software Foundation

In 2018, the Academy of Motion Picture Arts and Sciences established the Academy Software Foundation, with the mission of increasing the “quality and quantity of open source contributions … [to] lower the barrier to entry for developing and using” it. Its genesis was a survey conducted by the AMPAS Science and Technology Council that found 84 percent of those in the media & entertainment industry used it — but had challenges. At HPA Tech Retreat, ASWF executive director David Morin updated the group’s activities. Continue reading HPA Tech Retreat: Latest From Academy Software Foundation

HPA Tech Retreat: Academy Color Encoding System Updates

Under the aegis of the Academy of Motion Picture Arts and Sciences, hundreds of motion picture and TV technologists created ACES (Academy Color Encoding System), a color management system to enable color decisions to be successfully retained throughout the workflow. Since ACES debuted in 2014, the system has achieved SMPTE standardization and continues to evolve, under the leadership of chair Annie Chang and vice chairs Rod Bogart and Joachim “JZ” Zell. Chang listed some recent updates found in ACES 1.2. Continue reading HPA Tech Retreat: Academy Color Encoding System Updates

HPA Tech Retreat: The DPP’s Report on Next Gen Production

The Digital Production Partnership (DPP) is a London-based media industry business network, with a membership of 400+ companies representing the entire content supply chain. Eighteen months ago, the DPP issued the Production Business Survey report, detailing the operations of 57 production companies vis-à-vis the cloud. What it found was discouraging, so the DPP set its sights on another survey on Next Generation Production. At the HPA Tech Retreat, managing director Mark Harrison presented the findings. Continue reading HPA Tech Retreat: The DPP’s Report on Next Gen Production

HPA Tech Retreat: ETC Outlines Adaptive Production Projects

ETC’s director of adaptive production Seth Levenson described the USC think tank’s array of projects under this umbrella, which include archiving, blockchain, and visual effects standards. The working group on archiving, co-chaired by Paramount Pictures senior vice president asset management Andrea Kalas, is developing best practices for cloud preservation. Levenson pointed to the white paper on “Guidelines for Digital Audio-Visual Assets in the Cloud,” which in part focused on fixity, or getting out the same assets that were uploaded. Continue reading HPA Tech Retreat: ETC Outlines Adaptive Production Projects

HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

A half-day program focusing on the principles detailed in MovieLabs 2030 Vision white paper began with a look at the future of cloud fundamentals and workflows in the cloud. The conversation, moderated by ETC’s cloud lead Erik Weaver, featured representatives from cloud-native companies such as Cloudian and RStor as well as veterans in the storage arena Spectra Logic, StorageDNA and Quantum. Weaver asked the participants to detail the biggest hurdles to the widespread evolution to cloud-based solutions. Continue reading HPA Tech Retreat: MovieLabs 2030 Vision For Cloud’s Future

HPA Tech Retreat: Perceptual Difference Between 4K and 8K

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

HPA Tech Retreat: An Update to Compelling Copyright Issues

At the HPA Tech Retreat in Rancho Mirage, California, Thompson Coburn partner Jim Burger presented his annual update on activities in Washington D.C. relevant to the media and entertainment business. Among the numerous copyright issues that Burger examined was the long-running case of Oracle America v. Google, which is centered on whether or not Oracle’s Java APIs are copyrightable. Google used early versions of the APIs to create its Android operating system. Continue reading HPA Tech Retreat: An Update to Compelling Copyright Issues

HPA Tech Retreat: ETC Immersive Media Challenge Explained

ETC’s immersive media head Phil Lelyveld presented a session describing the organization’s third Immersive Media Challenge — this one with a 5G twist. “The challenge is to ask students and recent graduates to come up with an idea for an engaging experience that is impossible to build now that should be possible to build in three to five years,” he said. “It’s not a hackathon. If you can build it in three to five years, you should probably start building it now. If it’s longer than five years, it’s Fantasyland.” Continue reading HPA Tech Retreat: ETC Immersive Media Challenge Explained

HPA Tech Retreat: Virtual Production for Mainstream Projects

Virtual production, used in big budget movies such as “The Lion King” and “Jungle Book,” relies on game engine technology to marry CGI backgrounds with live actors in real-time. As such, it’s is a cutting edge production technique. But, noted International Cinematographers Guild (ICG) advanced production technology specialist Michael Chambliss, virtual production can actually be used on more mainstream productions with smaller budgets. He moderated a panel of industry experts with experience in doing just that. Continue reading HPA Tech Retreat: Virtual Production for Mainstream Projects

EU Plans to Propose New Regulations on Artificial Intelligence

As the European Union readies to release new rules to govern digital platforms, Big Tech chief executives have made the trip to Brussels to add to the discussion on artificial intelligence. Alphabet chief executive Sundar Pichai, for example, noted during his trip to Brussels that, “while AI promises enormous benefits for Europe and the world, there are real concerns about the potential negative consequences.” With its General Data Protection Regulation (GDPR), the EU has set a standard that others look to follow. Continue reading EU Plans to Propose New Regulations on Artificial Intelligence

Facebook White Paper Reveals Ideas For Internet Regulation

Facebook published a white paper outlining how it would like lawmakers to regulate the Internet, including a new model for platforms’ legal liability and a “new type of regulator” to oversee the rules governing harmful content. The white paper appeared at the same time chief executive Mark Zuckerberg wrote an op-ed published in The Financial Times and went to Brussels for meetings with European Commission executive vice president/competition commissioner Margrethe Vestager and other senior EU officials. Continue reading Facebook White Paper Reveals Ideas For Internet Regulation

Facebook Creates Changes to Its Rules on Paid Political Ads

Facebook has made adjustments to its policy on digital political advertising after reports emerged that 2020 presidential candidates are paying Instagram influencers. It will now require candidates buying branded content to register as political advertisers. FTC commissioner Rohit Chopra stated that a 2017 policy requiring influencers and marketers to reveal any “material connection” to advertisers is under review, adding that, “we may need new rules for tech platforms and for companies that pay influencers to promote products.” Continue reading Facebook Creates Changes to Its Rules on Paid Political Ads

Justice Department Charges Huawei With Racketeering, Theft

The Justice Department issued a federal indictment, which was unsealed in the Eastern District of New York, accusing Huawei Technologies and its affiliates of a “pattern of racketeering activity” as well as stealing trade secrets from six U.S. firms. The six firms were not named, but a source identified them as Cisco Systems, CNEX Labs, Fujitsu, Motorola Solutions, Quintel Technology and T-Mobile. Among the reportedly stolen information were source code and manuals for wireless technology. Continue reading Justice Department Charges Huawei With Racketeering, Theft

Roku Reports Robust Growth in Q4, Predicts Future Success

Roku, which posted 52 percent growth and generated $1.13 billion last year, predicted that revenue will increase 42 percent to $1.6 billion in 2020. The growth is, in part, a reflection of the explosion of streaming video services with the recent additions of Disney+, Apple TV+ and upcoming Peacock and HBO Max. Strategy Analytics reported that Roku is the U.S. market leader in connected TV devices. At the end of Q4, Roku stated it had 36.9 million active accounts, a 36 percent increase from the previous year. Continue reading Roku Reports Robust Growth in Q4, Predicts Future Success

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