Big Data: Retailers Experiment Tracking Shoppers In-Store

Nordstrom recently tested new technology in their stores in order to learn more about their customers. The system tracked customers’ movements by following their smartphone Wi-Fi signals while in the store. Nordstrom’s system is similar to what online retailers do to track customers’ online movements. Nordstrom is one of many retailers that are using in-store tracking and monitoring technologies, yet there are concerns of privacy. Continue reading Big Data: Retailers Experiment Tracking Shoppers In-Store

Ingress Brings Augmented Reality to Mobile Video Gaming

Google’s internal startup Niantic Labs has created a game called “Ingress” that is still in closed beta release. It is an augmented reality, massive multiplayer video game that uses location-based augmented reality of actual locations as game play. The augmented reality is based on where the player is physically, and adds layers to the game based on the surroundings. “Ingress” also opens up some compelling possibilities for advertisers. Continue reading Ingress Brings Augmented Reality to Mobile Video Gaming

Audiam Finds New Ways to Pay Indie Musicians via YouTube

“Love Doctor,” a two-minute acid jazz instrumental is used in about 1,500 YouTube videos that do not pay for the rights to do so. The composer, Scott Schreer, has been working with New York startup Audiam in an effort to share in the advertising revenue associated with the videos. While serving as the Audiam test case, “Love Doctor” and Schreer’s library of 1,700 songs are generating about $30,000 per month for their use on the video site. Continue reading Audiam Finds New Ways to Pay Indie Musicians via YouTube

Zynga Turns Social Games to Online Gambling on Facebook

Social gaming company Zynga is releasing gambling games in the UK, where online gambling is legal. Zynga has partnered with British online gambling company Bwin.party to introduce gambling games for Facebook and mobile devices. The gambling titles plan to leverage the popular social and mobile aspects of online games. The partnership may also be a sign that others will enter the online gambling market. Continue reading Zynga Turns Social Games to Online Gambling on Facebook

Metal Alloy Could Be Used for 3D Printing of Bendy Devices

A team of researchers at North Carolina State University has created a metal alloy that is liquid, and could be used in 3D printers to make flexible electronic parts and devices. The researchers describe the metal as a “stretchable” alloy, and that many small drops of the alloy can be positioned together in order to create bendable metal sheets and potentially other objects. But it is currently expensive, about 100 times more than 3D printing plastic. Continue reading Metal Alloy Could Be Used for 3D Printing of Bendy Devices

New Eyeglass Technologies Create a Range of Possibilities

Three new technologies have recently arrived that bring new features to eyeglasses designed to improve vision and eyeglass shopping, but none of the three bring the Internet to one’s eyes like a Google Glass. Two of the three are actual eyeglasses: One can help an individual’s vision with adjustable lenses, and the other gives medical professionals enhanced viewing of patients. The third is an app that provides consumers the ability to try-on eyeglasses virtually before buying. Continue reading New Eyeglass Technologies Create a Range of Possibilities

Lenovo Becomes the Top PC Seller as Industry Sales Decline

As consumers buy less personal computers and more tablets and mobile devices, China’s Lenovo has overtaken HP, becoming the largest seller of PCs. On Wednesday, research firms Gartner and IDC estimated that worldwide PC shipments have fallen 11 percent in Q2 2013. The two firms say that sales have decreased for the past five quarters, the industry’s longest decline. But they have hope that new PC hardware will provide some recovery. Continue reading Lenovo Becomes the Top PC Seller as Industry Sales Decline

Carlos Slim Invests in Shazam to Expand its Advertising Biz

The British music identification app, Shazam, recently received a $40 million investment from the world’s second richest man, Carlos Slim. Not known for seeding startups, Slim first made his fortune in the Mexican mobile phone industry, so funding a mobile app company is not farfetched. With Slim’s investment, Shazam is positioned to expand its current services in advertising and looks to grow in new international markets. Continue reading Carlos Slim Invests in Shazam to Expand its Advertising Biz

Smartphones Merging with Cars Creating Connected Vehicles

Many cars made today are embedded with new technologies, which are leading to partnerships between auto manufacturers and wireless companies. These agreements are resulting in vehicles with always-on, fast wireless connectivity, providing the groundwork for new services, such as smartphones integrating with cars, and perhaps car-to-car communication. But with new forms of connectivity come new distractions and potential dangers. Continue reading Smartphones Merging with Cars Creating Connected Vehicles

App Store Has Revolutionized the Mobile Device Experience

Apple’s App Store launched in 2008 for iPhone users to find and download apps. It has provided consumers with a great opportunity to personalize their mobile device experience, while launching a new economy where individual developers and larger companies can promote and sell their apps and services. The App Store has changed how software is purchased and distributed — and as a result, has led to a defining transition in personal computing. Continue reading App Store Has Revolutionized the Mobile Device Experience

Heavy Metal and 3D Movie Join Forces To Rock Comic-Con

The art film company Picturehouse, which folded in 2008, will mark its return with the debut of an unusual combination of concert footage and scripted fantasy in “Metallica Through the Never” at next week’s Comic-Con in San Diego. The 3D IMAX film will be a loud re-introduction of the company as it looks to rebuild itself and make more films. Picturehouse is not generally known for music, but neither is Comic-Con. Continue reading Heavy Metal and 3D Movie Join Forces To Rock Comic-Con

Soccer Goes High Tech So Referees Can Make Better Calls

A kicked soccer ball can travel more than ten times faster than what the naked eye can perceive. Soccer referees are human and suffer from this limitation, with soccer fans often enduring the pain. GoalControl, a German company, is looking to fix this problem. It will provide high-tech monitoring of goal lines and reporting systems that help maintain absolute accuracy. This new instant-replay tool will ensure that referees make the right calls. Continue reading Soccer Goes High Tech So Referees Can Make Better Calls

Retailers Need Social Media Strategies to Drive Engagement

A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

DRM News: Now You Can Own the Digital Comics You Purchase

Image Comics, publisher of the best-selling comic book “The Walking Dead,” is now selling its comics as direct digital downloads, allowing the user to own DRM-free copies. It is the first major comic publisher to move away from the current model of downloading via licensing. Despite industry concerns regarding piracy and loss of revenue, Image Comics sees digital ownership as an opportunity for increased sales and distribution. Continue reading DRM News: Now You Can Own the Digital Comics You Purchase

Disparity Between Indie Music and Superstar Concert Revenue

Lesser known musicians and indie bands can find an audience today with the help of online services such as Pandora, Spotify and iTunes, while leveraging the marketing power of social networks including Twitter and Facebook. Yet this disruption to music distribution and promotion does not hold true of live performances. Big name music acts continue to dominate while niche, indie acts receive a very small share of concert revenue. Continue reading Disparity Between Indie Music and Superstar Concert Revenue

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