The Entertainment Technology Center at USC today announces the release of its latest series, “vETC | The Grand Convergence 2019: Innovation and Integration,” recorded August 27-28 in Technicolor’s Experience Center and Google’s Spruce Goose airship. ETC’s 5th annual virtual conference of significant presentations around emerging technologies and their impact on the M&E industry, the program’s concentration included AI, machine learning, adaptive production, blockchain, immersive media, virtual beings and streaming. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on our YouTube channel. Continue reading ETC@USC Shares Video Series From Grand Convergence

Imagine your entire film archive stored on small cubes of glass or as DNA? Now imagine that it could potentially last for hundreds or even thousands of years, and for the lowest cost ever achieved before. It may sound like science fiction, but, at Microsoft, it’s already a reality in one of their R&D labs. This fascinating presentation by Austin Donnelly and Karin Strauss shows you the future of long-term, cold storage. Continue reading vETC 2018: How Would You Store a Zetta-Byte of Cold Data?

Tipatat Chennavasin, co-founder of the Venture Reality Fund, the largest VC fund focused on VR and AR, discussed the Current Immersive Media Landscape: Trends and Opportunities. As an investor, Chennavasin cares about sales — what consumers are actually buying. VR is looking for the killer app that will drive adoption. Forty-four VR titles have generated over $1 million in revenue, so the market is looking pretty good to him. “Beat Saber” is the first game to unlock the potential of VR, with over 500 million views on social media in addition to the game’s VR users. Continue reading vETC 2018: The Current Immersive Media Landscape: Trends and Opportunities

What happens when you represent attributes of content together with granular audience insights about these attributes, and performance metrics? You get granular insights on what’s driving the performance of your content. In this vETC presentation, Yves Bergquist presents a case study just completed on 21 television shows. Continue reading vETC 2018: Systems Media – An AI Case Study

The Entertainment Technology Center @ USC hosted its fourth annual virtual conference, “vETC 2018 | The Grand Convergence” June 27-28 at the Technicolor Experience Center in Los Angeles. This year’s program highlighted talks in the artificial intelligence, immersive experience and adaptive production sectors. Thought leaders from the entertainment and service industries presented an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior. Videos from the conference are going live for viewing on the ETCenterVideos YouTube channel and include presentations from Microsoft Azure, Technicolor, Equinix, Deluxe, Amazon Web Services, USC School of Cinematic Arts and Viterbi School of Engineering. Watch your daily eblast over the next few weeks for updates highlighting the vETC 2018 videos. Continue reading ETC@USC Posts vETC 2018 Videos on its YouTube Channel

The Entertainment Technology Center @ USC hosted its fourth annual virtual conference, “vETC 2018 | The Grand Convergence” June 27-28 at the Technicolor Experience Center in Los Angeles. This year’s program highlighted talks in the artificial intelligence, immersive experience and adaptive production sectors. Thought leaders from the entertainment and service industries presented an insider’s look into the emerging technologies disrupting everything from the creative process to business models and consumer behavior. Videos from the conference are going live for viewing on the ETCenterVideos YouTube channel and include presentations from Microsoft Azure, Technicolor, Equinix, Deluxe, Amazon Web Services, USC School of Cinematic Arts and Viterbi School of Engineering. Continue reading ETC@USC Posts vETC 2018 Videos on its YouTube Channel

Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that. Continue reading NAB 2018: Immersive Media & Location-Based Entertainment

Technicolor officially opened its Technicolor Experience Center (TEC) for augmented reality, virtual reality and mixed reality last week, and announced an ambitious new project based on NASA research and images. The facility, on La Cienega in Los Angeles, launched last year and has been experimenting with immersive media. TEC has partnered with Hewlett-Packard and Nvidia to create a realistic simulation of what life could be on Mars for 1 million people. A community of engineers, designers, architects and artists will work under the direction of Technicolor to create this immersive experience. The project also involves Unreal Engine, Fusion, Autodesk and HTC Vive. Continue reading Technicolor Experience Center Opens, Launches Mars Project

The final panel at ETC’s conference on VR/AR convened producers who have worked on virtual reality projects. Producers Guild of America vice president, new media council John Canning moderated the discussion with producers from ETC@USC, StoryTech Immersive, Digital-Reign and The Virtual Reality Company. StoryTech Immersive president/chief storyteller Brian Seth Hurst spoke about his experiences creating “My Brother’s Keeper,” a 360 spin-off of PBS’s “Mercy Street.” “We were able to get close and intimate with our actors,” he said. Continue reading NAB 2017: ETC Panel Tells the Producer’s Perspective on VR

At NAB in Las Vegas, Technicolor gathered group chief technology officer Cristina Gomila, group SVP/CTO home division Jon Walkenhorst and Technicolor Experience Center head Marcie Jastrow to talk about the company’s work in immersion, 360-degree video, virtual reality and other nascent technologies. Jastrow pointed out that these are early days for virtual reality. “The technology is still rough and delivering experiences to headsets isn’t easy,” she said. Yet Technicolor has been involved in 18 VR projects in the last year. Continue reading NAB 2017: Technicolor Unveils Research and Trials in VR, AR