NAB 2018: Immersive Media & Location-Based Entertainment

Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that. Continue reading NAB 2018: Immersive Media & Location-Based Entertainment

Technicolor Experience Center Opens, Launches Mars Project

Technicolor officially opened its Technicolor Experience Center (TEC) for augmented reality, virtual reality and mixed reality last week, and announced an ambitious new project based on NASA research and images. The facility, on La Cienega in Los Angeles, launched last year and has been experimenting with immersive media. TEC has partnered with Hewlett-Packard and Nvidia to create a realistic simulation of what life could be on Mars for 1 million people. A community of engineers, designers, architects and artists will work under the direction of Technicolor to create this immersive experience. The project also involves Unreal Engine, Fusion, Autodesk and HTC Vive. Continue reading Technicolor Experience Center Opens, Launches Mars Project

NAB 2017: ETC Panel Tells the Producer’s Perspective on VR

The final panel at ETC’s conference on VR/AR convened producers who have worked on virtual reality projects. Producers Guild of America vice president, new media council John Canning moderated the discussion with producers from ETC@USC, StoryTech Immersive, Digital-Reign and The Virtual Reality Company. StoryTech Immersive president/chief storyteller Brian Seth Hurst spoke about his experiences creating “My Brother’s Keeper,” a 360 spin-off of PBS’s “Mercy Street.” “We were able to get close and intimate with our actors,” he said. Continue reading NAB 2017: ETC Panel Tells the Producer’s Perspective on VR

NAB 2017: Technicolor Unveils Research and Trials in VR, AR

At NAB in Las Vegas, Technicolor gathered group chief technology officer Cristina Gomila, group SVP/CTO home division Jon Walkenhorst and Technicolor Experience Center head Marcie Jastrow to talk about the company’s work in immersion, 360-degree video, virtual reality and other nascent technologies. Jastrow pointed out that these are early days for virtual reality. “The technology is still rough and delivering experiences to headsets isn’t easy,” she said. Yet Technicolor has been involved in 18 VR projects in the last year. Continue reading NAB 2017: Technicolor Unveils Research and Trials in VR, AR